Laura Zeifang Email & Phone Number

Rockville, Maryland, United States

• Manage web content for three government health websites, migrate content into Drupal, conduct reviews for Section 508 compliance and quality control, provide content strategy and best practice recommendations, and.
• Lead strategy, conduct A/B testing, curate and draft content, populate in GovDelivery, and manage the process and distribution, for The NHLBI Update, a bi-monthly newsletter

Silver Spring, Maryland

• Managed and migrated web content for two government health websites using Drupal CMS, build and configure layouts for new webpages
• Conducted web reviews for Section 508 compliance and quality control, provide content strategy and best practice recommendations, and assist in site-wide redesigns and content refreshes
• Wrote and curate content, populate, edit, and update templates, and conduct reviews for two bi-monthly email newsletters using GovDelivery
• Served as co-lead of the Palladian Creates committee, planning company-wide events and initiatives to foster community and creativity

• Drafted social content calendars and curated images for the Facebook, Twitter, and Instagram channels of multiple government health clients
• Wrote and curated content, project managed, conducted quality control reviews, conducted subscriber acquisition campaigns, and distributed five MailChimp newsletters for a government health organization

Washington D.C. Metro Area

• Summarized and compiled daily media monitoring reports sent to the top executives for two major tech companies
• Reported on clients’ top spokespeople and influencers for quarterly reports

Washington, DC

• Developed and implemented a social media strategy and regularly updated the Facebook and Twitter pages for PPI, a children’s basketball and peace-building non-profit; increased Twitter followers by 150 and Facebook.
• Edited and published the daily blog, From the Field, and contributed a weekly article

Greater New York City Area

Aided in the event planning for the screening of deepsouth, a documentary about HIV/AIDS in the American South, as part of the International AIDS Conference in Washington, D.C. in July 2012

• Wrote and edited copy for the business directory of Patch.com, a hyper local online newspaper owned by AOL
• Created over 45 business listings daily by conducting online research and phone interviews

Wrote, produced, and voiced news and feature stories for afternoon newscasts and Cityscape, a public affairs program. Attended press conferences and conducted phone interviews.

Assisted in the script and pre-production departments of Sesame StreetServed as a production assistant and studio tour guide during filming.