Lara Zelman Email and Phone Number
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Lara Zelman is a Marketing Strategist | Communication Specialist | Local Food Enthusiast at Lara Zelman Marketing. She possess expertise in event planning, marketing, event management, management, program management and 24 more skills. Colleagues describe her as "Lara is a great addition to any team. You can always count on her to give you an honest, well thought out answer to any question. She always stays up to date on the newest and best technologies in the industry, as well as current events. She has an impeccable memory, and is great with names, faces and details. When Lara is passionate about what she is doing, there is no stopping her!"
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Founder And CeoLara Zelman Marketing Apr 2021 - PresentMarketing consultancy firm dedicated to helping food entrepreneurs and small businesses build and sustain a relationship with their customers to drive growth. Providing comprehensive marketing strategy, communications strategy, event marketing, and social media strategy.
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Secretary, Board Of DirectorsLayla Lynn Bober Memorial Foundation Apr 2019 - Present -
Founder, Food Writer, Creative Cook And Baker, And Local Food EnthusiastGood Cook Doris Jan 2009 - Present*Develop original culinary content for topics including recipes, food history, farmers markets, and local food events*Develop comprehensive marketing plans for local food producers and small food brands*Interview local food producers and prepare posts on the development of their business*Work with niche brands on relevant opportunities for recipe development and product reviews
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Associate Director Of Graduate Admissions, Working Professionals ProgramsQuestrom School Of Business, Boston University Feb 2019 - Mar 2020Boston, Massachusetts, United StatesOversaw marketing and admissions for Working Professionals MBA program including building awareness of program, leading online and in person recruiting events, selecting candidates for admission, and meeting enrollment objectives.*Developed comprehensive marketing and communication plan included admissions email marketing strategy delivered through marketing automation software. Increased operational efficiency, lead generation, and applications.*Analyzed marketing and CRM data to assess performance and make strategy adjustments to hit targets.*Presented Introducing Virtual Learning into Working Professionals MBA Programs at EMBA Council Northeast Regional Conference, Executive MBA Council Annual Conference, and GMAC Annual Conference -
Associate Director, Executive Mba Admissions And MarketingBoston University Questrom School Of Business Jul 2018 - Jan 2019Greater Boston AreaOversaw Executive MBA marketing strategy including increasing interest and awareness of the program, nurturing leads, and moving inquiries to application and enrollment. *Increased EMBA leads year over year through a comprehensive EMBA advertising strategy developed in partnership with advertising consultant, Marketing & Communications department, and graduate Admissions departments.*Planned and executed two milestone events for the EMBA Program’s 25th and 30th anniversary, with alumni, student, faculty, staff, and community attendees from across all Executive MBA classes*Developed corporate outreach initiatives to build relationships and drive engagement for student referrals*Crafted social media content strategy for EMBA across LinkedIn, Instagram, and Facebook and collaborated with university wide Social Media Communicators committee to share best practices, produce content, and analyze campaign performance*Project managed development and implementation of new inquiry form platform for Questrom website and advertising microsites; led cross functional team including MarCom, IT, and Graduate Admissions.*Advise prospective and current students on goal setting and effective use of resources and alumni connection.
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Assistant Director, Marketing And Admissions, Executive Mba ProgramBoston University Questrom School Of Business Apr 2008 - Jun 2018*Lead the EMBA Marketing and Admissions processes. *Develop and execute marketing plan and manage marketing, advertising, and recruiting activities. *Manage admissions activities: Identify and recruit qualified candidates, plan and conduct admissions events. Process applications for admission and assist candidates in completing the admissions process. *Serve as liaison to EMBA alumni, coordinate Alumni Referral program, and alumni activities. *Manage and maintain the EMBA database *Create and distribute all outbound communications to inquirers and alumni.
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Contributing WriterLocal In Season Dec 2009 - Dec 2013*Create articles focused on local food vendors and markets*Develop original recipes using local and seasonal ingredients
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Director Of Special EventsArthritis Foundation Massachusetts Chapter Oct 2004 - Apr 2008Newton, MaManaged planning and execution of special events, including Fundraising Walk Events, Online Auctions, and Joints in Motion Marathon Program*Created and implemented strategic recruiting plans to increase total participants and maximize fundraising; Managed Massachusetts chapter website, social media and email outreach, and…. Increased participants in Joints in Motion program by 35% in 2006.*Developed key relationships with businesses, vendors, community leaders, and media outlets to promote fundraising events and boost revenue. Achieved 23% increase in Joints in Motion program revenue YOY 2005 to 2006.*Planned and executed fundraising auctions soliciting local business and event sponsors for donated products and services to optimize revenue potential.
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Marketing Associate And Marketing ManagerEwga Jun 2002 - Jun 2004Oversaw marketing, communications, sponsorships, and conference planning for nonprofit organization promoting women’s golf as a tool for personal and professional development. *Developed and executed promotional plan for affiliate program. Solicited relevant affiliates, built and maintained affiliate relationships, and administered distribution of promotional materials. *Executed sponsorship agreements for conferences, trade shows, and seminars, successfully establishing ongoing and mutually beneficial partnerships, delivering impactful events, and troubleshooting onsite.*Managed apparel, member handbook, and website ad sales. Exceeded apparel sales goal by 30% and website ad sales by 12%.
Lara Zelman Skills
Lara Zelman Education Details
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Business Administration And Marketing
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Gastronomy -
Mba Coursework
Frequently Asked Questions about Lara Zelman
What company does Lara Zelman work for?
Lara Zelman works for Lara Zelman Marketing
What is Lara Zelman's role at the current company?
Lara Zelman's current role is Marketing Strategist | Communication Specialist | Local Food Enthusiast.
What is Lara Zelman's email address?
Lara Zelman's email address is lzelman@bu.edu
What is Lara Zelman's direct phone number?
Lara Zelman's direct phone number is +161735*****
What schools did Lara Zelman attend?
Lara Zelman attended Boston University Questrom School Of Business, Boston University - Metropolitan College, Boston University - School Of Management.
What skills is Lara Zelman known for?
Lara Zelman has skills like Event Planning, Marketing, Event Management, Management, Program Management, Strategic Planning, Fundraising, Social Media, Market Research, Social Media Marketing, Project Management, Online Advertising.
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Lara Zelman
United States -
Lara Zelman
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