AeroLeads people directory · profile
Luiza Fonseca Email & Phone Number
Partner | UX Strategist
at
Ideativo Design
LinkedIn matched
✓ Verified August 2026
3 data sources
Profile completeness 100%
Current company
Role
Partner | UX Strategist
Location
Florianópolis, Santa Catarina, Brazil
Company size
Who is Luiza Fonseca? Overview
A concise factual answer block for searchers comparing this professional profile.
Quick answer
Luiza Fonseca is listed as Partner | UX Strategist at Ideativo Design, a with 4 employees, based in Florianópolis, Santa Catarina, Brazil. AeroLeads shows a matched LinkedIn profile for Luiza Fonseca.
Luiza Fonseca previously worked as Senior Product Designer at Ideativo Design and Senior Product Designer at Ideativo Design. Luiza Fonseca holds Graphic Design from Universidade Do Vale Do Itajaí | Univali.
Company email context
Email format at Ideativo Design
This section adds company-level context without repeating Luiza Fonseca's masked contact details.
Ideativo Design
Review company-level records connected to Luiza Fonseca before choosing the right outreach path.
Profile bio
About Luiza Fonseca
I like crowds, listening to stories full of details, talking about music and sharing what I learn and discover. I also like to create strategies for products that facilitate routines and are part of people's lives.I have been working with design, experience and digital products for over 5 years, having collected experiences in different types of companies and sectors. Between startups and multinationals and sectors such as: fintechs, healthcare, govtech, education, retail, marketing, real estate and mobility, participating in all stages within the disciplines that involve user experience design, having greater interest and background in product discovery, ux research, user interviews and usability testing.
Listed skills include Design Editorial, Pesquisa Qualitativa, Miro, Pesquisa Quantitativa, and 21 others.
Current workplace
Luiza Fonseca's current company
Company context helps verify the profile and gives searchers a useful next step.
Ideativo Design
15 roles
Luiza Fonseca work experience
A career timeline built from the work history available for this profile.
Senior Product Designer
Current
May 2024 - Present
Senior Product Designer
Ideativo Design is a creative team that combines innovation, technology, strategy and visual design to reduce distances between technologies and people. Performance in projects of:- Planning and conducting user research, carrying out usability tests, in-depth interviews and questionnaires;- Strategy and planning for product discovery processes, benchmarking, market research and analysis, mystery shopping;- Strategy, planning and research into innovation and digital transformation for new businesses, participating in the entire process on the business, design and technology fronts;- Facilitation of dynamics and conferences between clients, stakeholders and users, holding project kick-off workshops, ideation and validation workshops with users and co-creation and learning sessions on innovation and design tools and methodologies;- Quantitative and qualitative data analysis for organizing and discovering insights, process documents and structuring reports and presentations of results, diagnoses and evaluation of project results achieved;- Market exploration and investigation of strategic target audience profiles to build partnerships and opportunities for action and new business that are strategic for the company.
Jan 2019 - May 2024
Senior Product Designer
Working in the Value Stream of Financial Products, with products aimed at the B2B public, such as the Facilita Program, a digital solution offered by Mooz, a fintech from Grupo Boticário. The Facilita Program is a financial marketplace where Grupo Boticário suppliers can advance receivables digitally, simplifying operations and financial management of their businesses.- Collaboration with project managers, PMs, developers, operations team, marketing and other teams;- Conducting user research, such as: usability tests and interviews;- Mapping ecosystems of services and products;- Conducting dynamics with stakeholders using design tools, such as cardsorting;- Mapping the user journey, building personas and proto-personas, creating navigation flows;- Construction of prototypes and navigation flows;- Product refinement and evolution.I also worked on building the payment gateway for the group's stores and franchises, where I carried out:- Benchmarking and market exploration;- User journey mapping, profiling, creation of navigation flows;- Construction of wireframe to validate the proposal;- Construction of prototypes and navigation flows;- Usability tests.
Dec 2022 - Nov 2023
Product Designer
Allocated to the client Fiserv Brasil with the Design and Product team, I worked on trend research projects in emerging payment methods to investigate new business opportunities and solutions, product discovery in payment processing and billing interfaces. I was also responsible for the information architecture and usability of the products: Portal Carat and Portal BIN.
May 2022 - Nov 2022
Product Designer
Allocated to the Elo client, together with the Customer Portal squad: Commercial Establishments, being responsible for the information architecture and usability of the product.
Dec 2021 - Apr 2022
Product Designer
Jun 2021 - Nov 2021
Product Designer
Apr 2021 - Jun 2021
Principal Product Designer
Jan 2021 - Apr 2021
Product And Service Designer
Desbrava.ai is a technology startup that brings together data and artificial intelligence on a SaaS platform, specializing in geotargeting, social listening, business intelligence, lead generation, growth hacking, performance marketing and sales funnel solutions. By crossing different data sources, the product predictively analyzes the most relevant information of interest to its customers and guides assertive actions for strategic decisions for each business. Product Designer responsible for coordinating and operating all of the company's UX processes, working directly with management, leaders and other product, business, development and commercial managers, working in:- Planning and structuring design processes and routines;- Prioritization and definition of tasks;- Product discovery, market research, competitor analysis and stakeholder mapping;- Product management, roadmap, value proposition and business model;- Gathering business, product and design requirements;- Mapping user journeys, acquisition journeys and product activation journeys;- Navigation flows, wireframes and prototyping;- User research, usability testing;- Monitoring of tests with the testing and development team.
Sep 2020 - Dec 2020
Product Designer
Jun 2020 - Dec 2020
Ux Designer
Jun 2018 - May 2020
Marketing And Press Office
Aug 2017 - Jun 2018
Professional Educator
Aug 2015 - Feb 2017
Research Intern
Mar 2011 - Dec 2014
4 education records
Luiza Fonseca education
Graphic Design
Bachelor'S And Licentiate, Geography
Product Discovery
Bachelor In Social Communication, Advertising And Marketing, Não Concluído
FAQ
Frequently asked questions about Luiza Fonseca
Quick answers generated from the profile data available on this page.
What company does Luiza Fonseca work for?
Luiza Fonseca works for Ideativo Design.
What is Luiza Fonseca's role at Ideativo Design?
Luiza Fonseca is listed as Partner | UX Strategist at Ideativo Design.
Where is Luiza Fonseca based?
Luiza Fonseca is based in Florianópolis, Santa Catarina, Brazil while working with Ideativo Design.
What companies has Luiza Fonseca worked for?
Luiza Fonseca has worked for Ideativo Design, Grupo Boticário, Try Consultoria, Ftd Educação, and Desbrava.Ai.
Who are Luiza Fonseca's colleagues at Ideativo Design?
Luiza Fonseca's colleagues at Ideativo Design include Patricia Prado and Antônio Da Silva Peres.
How can I contact Luiza Fonseca?
You can use AeroLeads to view verified contact signals for Luiza Fonseca at Ideativo Design, including work email, phone, and LinkedIn data when available.
What schools did Luiza Fonseca attend?
Luiza Fonseca holds Graphic Design from Universidade Do Vale Do Itajaí | Univali.
What skills is Luiza Fonseca known for?
Luiza Fonseca is listed with skills including Design Editorial, Pesquisa Qualitativa, Miro, Pesquisa Quantitativa, Pesquisa De Mercado, Ux Research, Wireframes, and Microsoft Powerpoint.
Find 750M verified contacts
Search by job title, company, industry, location, and seniority. Export verified B2B contact data when you need it.
Start free trialPeople with similar names
Check these profiles if this is not the Luiza Fonseca you were looking for.
View similar profiles
