Ideativo Design is a creative team that combines innovation, technology, strategy and visual design to reduce distances between technologies and people. Performance in projects of:- Planning and conducting user research, carrying out usability tests, in-depth interviews and questionnaires;- Strategy and planning for product discovery processes, benchmarking, market research and analysis, mystery shopping;- Strategy, planning and research into innovation and digital transformation for new businesses, participating in the entire process on the business, design and technology fronts;- Facilitation of dynamics and conferences between clients, stakeholders and users, holding project kick-off workshops, ideation and validation workshops with users and co-creation and learning sessions on innovation and design tools and methodologies;- Quantitative and qualitative data analysis for organizing and discovering insights, process documents and structuring reports and presentations of results, diagnoses and evaluation of project results achieved;- Market exploration and investigation of strategic target audience profiles to build partnerships and opportunities for action and new business that are strategic for the company.

Working in the Value Stream of Financial Products, with products aimed at the B2B public, such as the Facilita Program, a digital solution offered by Mooz, a fintech from Grupo Boticário. The Facilita Program is a financial marketplace where Grupo Boticário suppliers can advance receivables digitally, simplifying operations and financial management of their businesses.- Collaboration with project managers, PMs, developers, operations team, marketing and other teams;- Conducting user research, such as: usability tests and interviews;- Mapping ecosystems of services and products;- Conducting dynamics with stakeholders using design tools, such as cardsorting;- Mapping the user journey, building personas and proto-personas, creating navigation flows;- Construction of prototypes and navigation flows;- Product refinement and evolution.I also worked on building the payment gateway for the group's stores and franchises, where I carried out:- Benchmarking and market exploration;- User journey mapping, profiling, creation of navigation flows;- Construction of wireframe to validate the proposal;- Construction of prototypes and navigation flows;- Usability tests.

Allocated to the client Fiserv Brasil with the Design and Product team, I worked on trend research projects in emerging payment methods to investigate new business opportunities and solutions, product discovery in payment processing and billing interfaces. I was also responsible for the information architecture and usability of the products: Portal Carat and Portal BIN.

Allocated to the Elo client, together with the Customer Portal squad: Commercial Establishments, being responsible for the information architecture and usability of the product.

Desbrava.ai is a technology startup that brings together data and artificial intelligence on a SaaS platform, specializing in geotargeting, social listening, business intelligence, lead generation, growth hacking, performance marketing and sales funnel solutions. By crossing different data sources, the product predictively analyzes the most relevant information of interest to its customers and guides assertive actions for strategic decisions for each business. Product Designer responsible for coordinating and operating all of the company's UX processes, working directly with management, leaders and other product, business, development and commercial managers, working in:- Planning and structuring design processes and routines;- Prioritization and definition of tasks;- Product discovery, market research, competitor analysis and stakeholder mapping;- Product management, roadmap, value proposition and business model;- Gathering business, product and design requirements;- Mapping user journeys, acquisition journeys and product activation journeys;- Navigation flows, wireframes and prototyping;- User research, usability testing;- Monitoring of tests with the testing and development team.