Lana Mckee Email and Phone Number
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With a robust background spanning over 15 years in channel/partner, field and customer marketing, I am a results-driven strategic leader known for driving growth and fostering strong partnerships. My expertise lies in developing innovative marketing strategies that align with business goals and deliver measurable results. As an iMasons award winner, I am recognized for my contributions to the Digital Infrastructure Industry and my commitment to excellence. I thrive on building collaborative relationships and specialize in cultivating strategic partnerships and harnessing insights to design impactful campaigns. At Venditio Solutions Ltd, the commitment to elevating SaaS startups and mature companies through innovative marketing strategies has been a cornerstone of our success. The team's collaborative spirit has been instrumental in achieving a substantial increase in new customers and a game-changing revenue growth for our clients. With a specialization in sales & marketing, partnerships and a knack for demand generation, we have propelled businesses forward.Our integrated approach, combining data-driven marketing with diverse field activities, has expanded client market presence by a significant 50%. The results we've delivered, from enhancing brand visibility to driving business growth, are a testament to a profound blend of strategic insight and operational acumen. Let's connect to achieve success together—reach out for collaboration opportunities.
Venditio Solutions Ltd.
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Senior Marketing ConsultantVenditio Solutions Ltd. Jan 2023 - PresentProvide targeted marketing and business development services to high-tech clients, with a focus on SaaS startups and mid-size software, solutions, and hardware providers. Lead channel/partner, field and customer marketing efforts, demand and lead generation programs to accelerate business growth and pipeline development• Developed and implemented data-driven marketing strategies, achieving a 28% increase in new customers and 35% revenue growth (Oltbert and PartnerScore.io)• Enhanced customer acquisition through diverse field marketing activities, including digital, hybrid, and in-person events, contributing to significant brand visibility and revenue growth• Expanded market presence by 50% through strategic planning and execution of regional marketing initiatives for new industry-specific markets• Cultivated strong relationships with GSIs, Distributors, and Technology Providers to uncover new go-to-market opportunities, driving revenue generation• Created impactful content for events, testimonials, case studies, and social media, resulting in an 80% increase in audience engagement• Conducted ongoing program analysis to optimize effectiveness and ROI
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Senior Marketing ConsultantPartnerscore Jan 2024 - PresentLondon, Gb -
Senior Channel & Field Marketing ManagerZenlayer 2021 - 2023Diamond Bar, California, UsDeveloped and executed a Partner Marketing strategy aligned with Global Partner Organization, Global Marketing, and Regional Sales objectives• Supported executive decision-making within the Global Marketing team, delivering actionable insights• Implemented a go-to-market plan for partners, achieving and surpassing channel marketing and revenue targets with AWS, Dell, Intel, Equinix, Digital Realty, Megaport, Bridgepointe, and Coresite• Led integrated, scalable demand generation programs, including account-based marketing, virtual and in-person events, and high-touch initiatives, resulting in a 60% YoY increase in ROI• Established KPIs and metrics to evaluate the success of joint marketing initiatives, driving partner-originated pipeline and aligning with global strategic objectives• Created a partner training framework, boosting trained partners by 90% YoY and enhancing influenced revenue• Directed the selection and implementation of a Partner Relationship Management (PRM) system, increasing partner adoption and engagement• Recruited, mentored, and managed a team, while optimizing the annual channel and field marketing budget -
Sr. Marketing Manager, Global Partner ProgramsGuidewire Software Jan 2020 - Feb 2021San Mateo, California, UsDirected the global Partner and Enablement Programs, boosting Partner Marketing influenced revenue by 40% and new customer acquisition by 25% through strategic initiatives• Implemented innovative approaches to partner program improvements, enhancing enablement and training programs for increased adoption and satisfaction• Developed and executed joint marketing plans in collaboration with internal teams, optimizing partner marketing strategies to drive demand and revenue• Strengthened relationships with strategic partners, including EY, Deloitte, and PwC, to craft impactful go-to-market strategies and content for demand generation activities• Launched and managed the “Women in Leadership” podcast series and other thought leadership initiatives, including video testimonials and success stories• Led the Partner Advisory Council (PAC), establishing strong executive relationships and guiding initiatives from ideation to execution• Achieved 100% of revenue targets for strategic partner sponsorships at key Guidewire events• Oversaw an annual marketing development funds (MDF) budget with 99% quarterly utilization• Directed global customer and partner surveys, delivering actionable insights for executive decision-making• Managed a team of direct reports effectively -
Director Of Marketing, Consultant Co-FounderVenditio Solutions Ltd. 2015 - 2019Customer Strategy, Events Management, Content Development, Project Management, Business DevelopmentClients included: ClearSlide, DeepEyes GmbH, UKDCIG - acquired by Infrastructure Masons, www.imasons.orgHeaded customer marketing, events management, and business development. Developed and executed strategies to enhance customer retention, expansion, and product adoption• Designed and launched strategic initiatives such as the Customer Advisory Board, Regional User Groups, User Community, and Executive Customer Day• Drove sales and lead-generation efforts, continually improving customer marketing programs and boosting revenue by 15% YoY• Secured sponsorships for quarterly User Group meetings and regional events, increasing participation and expanding into new regions• Managed event logistics, coordination, and follow-ups, while creating impactful content for social media and newsletters• Streamlined processes to eliminate inefficiencies and enhance program effectiveness
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Director Of Customer MarketingZyme 2013 - 2014Austin, Tx, UsNow part of e2open www.e2open.comDirected the global Customer Marketing Strategy, driving a 40% revenue increase through strategic engagement initiatives that enhanced customer relationships and satisfaction• Expanded customer relationships and revenue with comprehensive marketing programs across digital channels, C-suite engagements, roundtables, product promotions, surveys, case studies, and PR activities• Boosted brand exposure and recognition by facilitating customer participation in key events like Dreamforce and Channel Partners Conference• Established and implemented the Global Customer Advocacy and Reference Program• Equipped the Customer Success team with essential sales and marketing tools, messaging, and training for effective outreach -
Sr. Marketing Manager, Demand Generation & Partner MarketingNlyte Software 2012 - 2013Kennesaw, Georgia, UsLed global demand generation across customer, channel/partner, and field marketing, boosting lead conversion and pipeline growth by 25%• Developed and executed B2B marketing campaigns that increased brand visibility, customer acquisition, and retention• Directed demand generation initiatives with key tech partners such as BMC, Intel, ServiceNow, and VMware• Created and implemented sales and partner enablement tools and training programs to ensure sales readiness• Continuously optimized demand and lead generation programs, managing performance, budgets, and ROI• Conducted industry research to identify growth opportunities -
Global Partner Marketing ManagerClear-Com 2010 - 2012Alameda, Ca, UsHeaded the Global Channel Marketing strategy, increasing revenue by 60% and new customer acquisition by 25% through strategic partner initiatives and B2B campaigns• Revamped the Channel Program to boost effectiveness, partner adoption, and satisfaction• Improved partner evaluation, recruitment, contract negotiation, and support processes• Executed virtual and in-person events and localized demand-generation campaigns, exceeding sales goals by 110% YoY• Established the Global Partner Forum and Partner Advisory Council• Developed sales and partner enablement tools and training, empowering over 700 channel partners• Managed the channel marketing budget with 100% co-op utilization and oversaw third-party vendors and personnel -
Sales And Marketing Integration ManagerOpentext 2008 - 2010Waterloo, On, CaLed the national marketing strategy and initiatives, focused on new customer acquisition and existing account revenue growth, aligned to sales revenue targets. Resulting in a 50% revenue increase across multiple organizations.Defined the integrated go-to-market plan consisting of multi-touch, multi-dimensional programs including both inbound and outbound tactics to achieve targets in each region. -
Customer Marketing/Channel Marketing ManagerGenesys 1999 - 2008Menlo Park, Ca, UsEstablished North American user community and grew engagement by 60%, increasing revenue through quarterly in-person/virtual events.• Led cross-functional teams to execute sales and customer engagement campaigns, boosting revenue.• Drove continuous improvement of the reference program, achieving a 15% increase in customer references.• Managed a $300K budget allocated for customer and channel marketing activities that resulted in revenue growth and customer satisfaction.• Created integrated marketing initiatives with key global and regional partners such as VAR’s, SI’s, ISV’s and OEM partners. Marketing mix included partner enablement, webinars, demos, joint events and tradeshows, C-level and thought-leadership events, and PR to drive customer acquisition.
Lana Mckee Skills
Lana Mckee Education Details
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University Of California, BerkeleyGeneral -
American Marketing Association Grand Valley State UniversityGeneral
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Moscow Institute Of Physics And Technology (State University) (Mipt)Computer Science
Frequently Asked Questions about Lana Mckee
What company does Lana Mckee work for?
Lana Mckee works for Venditio Solutions Ltd.
What is Lana Mckee's role at the current company?
Lana Mckee's current role is Award Winning Marketing Professional | Driving innovation and growth through Channel/Partner, Field and Customer Marketing.
What is Lana Mckee's email address?
Lana Mckee's email address is la****@****yer.com
What is Lana Mckee's direct phone number?
Lana Mckee's direct phone number is +141529*****
What schools did Lana Mckee attend?
Lana Mckee attended University Of California, Berkeley, American Marketing Association Grand Valley State University, Moscow Institute Of Physics And Technology (State University) (Mipt).
What are some of Lana Mckee's interests?
Lana Mckee has interest in Animal Welfare, Arts And Culture.
What skills is Lana Mckee known for?
Lana Mckee has skills like Marketing Management, Channel Partners, Channel, Demand Generation, Management, Salesforce.com, Lead Generation, Multi Channel Marketing, Strategic Partnerships, Enterprise Software, Analytics, B2b.
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