Léa Besson

Léa Besson Email and Phone Number

Media - Marketing - Research @ European Broadcasting Union (EBU)
geneva, switzerland
Léa Besson's Location
Geneva, Geneva, Switzerland, Switzerland
Léa Besson's Contact Details

Léa Besson work email

Léa Besson personal email

n/a
About Léa Besson

Léa Besson is a Media - Marketing - Research at European Broadcasting Union (EBU). She possess expertise in marketing research, audience measurement, audience analysis, television, marketing and 9 more skills. She is proficient in Espagnol and Anglais. Colleagues describe her as "I’ve had the pleasure to work with Léa for 20 months. She is a lovely colleague who perfectly understands what team playing is. She joined our team at the EBU to develop our analytical skills on digital media and managed to raise our profile there with the research project she leads, including data collection and reporting. She is curious and analytical, with proven abilities to deal with internal and external stakeholders. A great addition to our team! "

Léa Besson's Current Company Details
European Broadcasting Union (EBU)

European Broadcasting Union (Ebu)

View
Media - Marketing - Research
geneva, switzerland
Website:
ebu.ch
Employees:
448
Léa Besson Work Experience Details
  • European Broadcasting Union (Ebu)
    Senior Media Analyst, Digital Lead
    European Broadcasting Union (Ebu) Apr 2023 - Present
    Genève, Suisse
  • European Broadcasting Union
    Senior Media Analyst
    European Broadcasting Union Dec 2019 - Mar 2023
    Genève, Canton De Genève, Suisse
  • Jti (Japan Tobacco International)
    Media Intelligence Manager
    Jti (Japan Tobacco International) Jun 2018 - Nov 2019
    Geneva Area, Switzerland
    - Intelligence and strategic insights gathering and sharing of industry and business news (media monitoring, monthly industry news brief)- Analysis and reporting based on media news and online conversations- Management of online and social media monitoring, distribution tools and agencies (Meltwater, Brandwatch)- Advise/train markets and functions on best-practice intelligence gathering
  • Nextrégie
    Senior Marketing Analyst
    Nextrégie Apr 2017 - Mar 2018
    Paris Area, France
    TV: BFMTV, RMC Découverte, N23, Eurosport channels, SFR Sport channels, Discovery channels, Fox channels, BFM Business, I24News, BFM Paris / Radio: RMC / Digital: BFMTV digital related brands and 01net- Creation of sales arguments to put media brands in the spotlight using audience data, Kantar TGI data and other ad hoc studies- Analysis of global brands’ ad investment and of NextRégie’s advertising supply (using indicators such as GRP, CPGRP, coverage, repetition)- Analysis of sectors (pharmacy/optical, hygiene/beauty, brown and white goods, services and pure players, furniture and decoration, restaurant industry) through trends, mediaplanning, ad hoc studies, advertising investments and strategies- TV audience analysis overall or for specific broadcast TV series and entertainment shows (Top Gear, High Side, Orange is the New Black etc.) in order to highlight viewers’ reach, the targeted audience and to identify the best performing shows for advertising special operations- Audience monitoring of our brands and competitors- Report automation for ad sales and marketing team - Mediaplanning optimization and campaign’s effectiveness analysis
  • Eurodata Tv Worldwide
    Media Consultant / Senior Research Executive
    Eurodata Tv Worldwide Jan 2015 - Apr 2017
    Région De Paris, France
    - Coordination of strategic international studies: Entertainment Report (covering the consumption of entertainment TV programs), Kids TV Report (covering children’s television habits worldwide)- Production of analysis based on: Kids’ TV Report, Scripted Series Report and Entertainment Report- Optimization of production processes thanks to macro/VBA- Monitoring: international TV habits, TV Programs, Audience measurement evolution- Regular presentations to clients: research results, TV markets- Regular audience reporting and tailored studies analyzing program performances, creating sales arguments and identifying market entry opportunities- Tracking and analysis of market trends (in English and French), including contributing articles to trade publications (TBI, Kazachok Licensing Mag, Kidscreen)- Managing a portfolio of clients (broadcasters, producers and distributors) to respond to their international TV research needs
  • Eurodata Tv Worldwide
    Research Executive
    Eurodata Tv Worldwide Mar 2012 - Dec 2014
    Levallois-Perret
    - Managing a portfolio of clients (broadcasters, producers and distributors) to respond to their international TV research needs- Regular audience reporting and tailored studies analysing programme performances, creating sales arguments and identifying market entry opportunities- Creation of reference reports, Kids’ TV Report (covering children’s television habits worldwide), Scripted Series Report and Entertainment Report (covering the genre series and entertainment worldwide)- Tracking and analysis of market trends (in English and French), including contributing articles to trade publications (TBI, Kazachok Licensing Mag, Kidscreen)
  • Ipsos
    Research Executive
    Ipsos Jan 2012 - Feb 2012
    Région De Paris , France
    - Production of market research reports in media and new technologies (Samsung, FNAC, Orange)- Questionnaire creation CATI and CAWI- Project Management- Formulation of client segmentations and types- Client Management
  • Mediametrie
    Media Research Analyst - Apprenticeship
    Mediametrie Feb 2010 - Dec 2011
    Levallois-Perret
    - Production of audience research reports covering French overseas departments and territories- Analysis of audience data- Running of ad hoc media research (programming grids studies, Reputation and Image studies)- Market Watch
  • L'Atelier Des Chefs
    Shop Manager Assitant
    L'Atelier Des Chefs Jun 2009 - Aug 2009
    Dijon
    - Élaboration de différents supports de communication- Prospection de clients B to B- Gestion du magasin (vente, accueil clients, inventaires, commandes etc.)- Veille concurrentielle et sectorielle
  • Conseil Général Du Jura
    Communication Manager Assistant
    Conseil Général Du Jura Jun 2008 - Aug 2008
    - Public and press relations- Creation and event organisation - Communication management

Léa Besson Skills

Marketing Research Audience Measurement Audience Analysis Television Marketing French Radio Microsoft Excel Vba Mmw Infosys+ Uk And Spain Nntv Usa Recherche En Marketing Market Research

Léa Besson Education Details

Frequently Asked Questions about Léa Besson

What company does Léa Besson work for?

Léa Besson works for European Broadcasting Union (Ebu)

What is Léa Besson's role at the current company?

Léa Besson's current role is Media - Marketing - Research.

What is Léa Besson's email address?

Léa Besson's email address is le****@****ijon.eu

What schools did Léa Besson attend?

Léa Besson attended Groupe Ecole Supérieure De Commerce De Dijon-Bourgogne, Université De Franche-Comté, Lycée Hyacinthe Friant.

What are some of Léa Besson's interests?

Léa Besson has interest in Télévision Connectée, Marketing, Médias, Ski Alpin, Arts Plastiques, Séries.

What skills is Léa Besson known for?

Léa Besson has skills like Marketing Research, Audience Measurement, Audience Analysis, Television, Marketing, French, Radio, Microsoft Excel, Vba, Mmw, Infosys+ Uk And Spain, Nntv Usa.

Who are Léa Besson's colleagues?

Léa Besson's colleagues are Vifi Franklin, Elisabeth Ecoffey, Tanja Gordon, Mehdi Kreidi, Ivan Stojanovic, Mihika Acharya, Jean Reveillon.

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