Expertly lead the development and execution of dynamic influencer marketing strategies, driving impactful campaigns across diverse platforms and influencer tiers to achieve and surpass clients’ goals.- Develop and implement tailored influencer strategies (PR, UGC, seeding, gifted, paid, affiliate) across all influencer tiers (nano to mega) and platforms (Meta, TikTok, Pinterest, Youtube, Rumble, Podcasts) to effectively align with and exceed clients' objectives.- Direct the end-to-end planning, execution, and optimization of influencer marketing campaigns, including influencer identification, outreach, onboarding, coordination, timing, deliverables validation, and payment management.- Craft comprehensive campaign briefs and collaborate closely with influencers to generate authentic and compelling content that resonate with target audiences.- Manage campaign budgets to consistently achieve monthly KPIs and targets, ensuring the efficient and strategic allocation of resources.- Ensure compliance with advertising regulations and industry standards across all influencer activities and content.- Monitor and report on campaign performance, delivering clear ROI metrics and strategic insights to drive continual improvements.- Cultivate and maintain strong relationships with influencers and talent agencies, successfully crafting and negotiating contracts (terms, compensation, content usage rights) and fostering long-term partnerships.- Continuously monitor industry trends, emerging platforms, and new influencers to keep the clients’ influencer strategy fresh and effective.- Collaborate with clients’ cross-functional teams to seamlessly integrate influencer marketing into broader marketing strategies, creating cohesive and impactful campaigns.Key clients: Lancer skincare, Romy London, Lear Capital, Liquid Rubber

SOCIAL MEDIA MANAGEMENTDevelop the social media multi-channel content calendar and produce visually appealing and engaging content that brings brand identity to life collaborating with the Creative Director. Manage daily scheduling, publishing, and moderation across all platforms, engaging with followers and addressing comments and direct messages. Produce monthly analytical reports on social media activity, containing key insights and recommendations to support decision-making.INFLUENCER MARKETING MANAGEMENTLead the influencer marketing strategy and develop global influencer campaigns and creative concepts that align with overall marketing objectives and priorities.Identify, recruit and onboard global influencers from micro to mega. Cultivate and maintain strong relationships with influencers and agents, acting as the main point of contact.Manage end-to-end influencer campaigns including, curating talent lists, negotiating rates, managing contract development, briefing and providing creative direction, reviewing content, approving deliverables, managing publications schedules and deadlines, releasing payment.Establish and manage the influencer marketing budget, ensuring efficient allocation and cost-effective campaigns. Track expenses and maintain financial records related to influencer partnerships. Collaborate closely with cross-functional teams to integrate influencer strategies seamlessly and implement cross-channel strategies.Set clear campaign goals and KPIs, track and analyze the performance of influencer campaigns ensuring they meet goals and objectives. Build campaign reports containing key insights and recommendations to optimize campaigns based on data-driven insights. Conduct benchmarking in the influencer marketing industry, staying attuned to emerging trends, technologies and best practices to implement them into new campaigns if relevant.

Developed and executed marketing and digital media strategies to enhance brand visibility, boost traffic, elevate sales, and ensure consistent brand messaging.Orchestrated the annual marketing calendar and brand content strategy, encompassing promotional support, holiday events, and core brand activations/launches, ensuring a seamless customer journey across paid and owned channels.Managed the end-to-end process of digital marketing content development (website, landing pages, social media ads, emails), including ideation, briefing, timeline management, creative feedback, validation, and collaboration with internal creative teams and external copywriters.Directed the Influencer and Affiliate Program, defining strategies and KPIs, while executing outreach, briefs, negotiations, and cultivating enduring partnerships with creators and their management.Oversaw paid media strategy across various platforms, encompassing media mix, full-funnel tactics, audience targeting, content strategy, and messaging.Identified opportunities for enhancing the customer journey, expanding reach to new audiences, and driving revenue growth through initiatives such as TikTok strategy, website optimizations, and revamped email layouts and flows.

Helping businesses to establish strong digital presence by developing and implementing social media strategies:- Creating social media identity by defining key elements (voice tone, color palette, fonts, templates…) to build a strong and consistent digital presence- Establishing social media publications calendar, sourcing UGC and identifying relevant content topics- Advising clients on social media trends and establishing guidelines for marketing teams to develop digital-first assets when creating marketing materials- Designing content (visuals, videos, gifs, stories…) using graphic tools (Canva Pro, Photoshop) + copywriting - Daily scheduling, publishing on all platforms and moderating (engaging with followers and answering comments and questions)- Identifying relevant influencers and developing strong partnerships (giveaways, sponsored publications, takeover…)- Analyzing results, building weekly and monthly reports for clients, translating data into recommendations

PAID DIGITAL STRATEGY & CONTENT CREATIONDefined global digital paid media strategies to maximize online presence and sales: media mix, investment allocation, formats, buying type, targeting and audiences, exposure scenarios, A/B tests. Coordinated with cross functional global and local teams (marketing, media, PR, CRM…) to ensure a consistent consumer journey through all touchpoints. Established strong relationship with key digital actors (Facebook, Google…) & media platforms to build effective partnerships and global deals.Led end-to-end digital ads formats production, from briefing creative agencies and internal creative teams to formats approving.CAMPAIGNS IMPLEMENTATION, INTERNATIONAL COORDINATION (+ 30 COUNTRIES)Communicated digital strategies to local teams by established media and creative guidelines + coordinated with them for adaptations when necessary.Led of digital media plans from brief to media plans validation working with local markets and/or media agencies, responsible for effectively manage a multi-million-dollar digital media budget.Supervised campaigns implementation & optimization with local markets, media agencies and publishers assisted by one intern.OWNED SOCIAL MEDIA VISIBILITY Defined organic social media strategies for Dior owned global accounts (Facebook, Instagram, Twitter, Youtube) & local accounts (Wechat, Weibo, Line…) to increase both followers and engagement:- Determined relevant publications (contents and copywriting) and calendar for each channel - Led end-to-end social media assets production with creative agencies and internal creative teams- Published and moderated contents - Coordinated with local teams (local calendar and specific assets needs)PERFORMANCE ANALYSISTracked and analyzed campaigns performance to constantly align strategy with performance and goals.COMPETITIVE WATCH & INNOVATIONFocused on emerging digital trends, constant search for new ideas to set brand as a leader in the digital landscape.

Collaborated with two senior account executives for developing strong advertising campaigns for agency clients.CLIENT: FRENCH MINISTRY OF HIGHER EDUCATION, RESEARCH AND INNOVATION Client’s objective: promote University to high school students. Participated in strategy definition (benchmarks, brainstorming, ideas and recommendation generation) working closely with strategic planning team for insights and research.Participated in strategy presentation and follow-up with client.Responsible for print & digital assets production, time management and coordination among all teams.Print assets development:- Coordinated end-to-end assets development from creative brief to client validation - Organized a photoshoot working closely with all internal (creative team, production team, traffic team) and external (photographs, models…) stakeholdersDigital assets development:- Established a new online exchange platform dedicated to high school students (where they could find right information about University and ask questions directly to University students) working closely with a web developer agency - Development of contents for the platform (videos, articles…)- Display banners production CLIENT: FRENCH ROAD SAFETY GOVERNMENT AGENCY Developed several prints campaign, coordinated end-to-end assets development from creative brief to client validation.Led the whole update on one of the agency’s website:- Assessed the existing website and recommended updates to give appropriate information in an easier way - Worked closely with web developer agency to set up the updates - Created new contents (visuals, infographics, texts…)- Tests & acceptance phase

Participated in PR actions in a PR office for fashion brandsComposed press releases Generated, and shared with clients, weekly analysis reports displaying status of press coverageEstablished strong work relationships with journalists and bloggers, helped them to find the right products for their articles/photoshoots in order to maximize our clients’ visibilityPerformed administrative and showroom management tasks, including sample inventory and tracking packages.Assisted on organized press events