Léa Thibault Email & Phone Number

Clichy

• Guarantor of the company's 2nd spirits category, both internally and externally, with a global vision of rum category strategies and portfolio prioritization.• Direct management of 3 people + BAs.• Elaboration, présentation and follow-up of marketing plans on all channels (on-trade/off trade/online).• Analysis and reporting of brand, segment and category performance.• Budget management and anticipation of sales gains/losses with a view to achieving LMDW ambitions.• Coordination of category highlights.• Portfolio analysis and market opportunities to identify growth drivers (products, formats, networks, ecoSpirits, etc.).• Coordination of events (PR, Whisky Live, Rhum Fest, etc...)

Clichy

• Day-to-day management and coordination of relations with brands in the portfolio (20 suppliers).• Development and implementation of brand promotion and communication strategies (online/offline) for the various distribution networks, in line with the company's sales strategy.• Management of marketing budget and negotiations with brands.• Purchasing follow-up and monthly performance reporting.• Organize events (Trade and Press) to promote the distributed brands.• Selection and tasting of new products.

Courbevoie

Drive Bulleit Bourbon and Ron Zacapa growth on the French market.- Definition and implementation of brand’s activations across all their distribution channels: cocktail bars, hotels ,restaurants, specialists, supermarkets. - Development of visual and promotional tools: POSM, kits and showcases for specialists, tasting corners and flagship for mass retailers. - Help to develop new gifting packs: Father’s Day giftbox, Christmas box. - Event management: Brand Day Bulleit (250 pers. reached), World Best Restaurant Award, Taste of Paris, influence trip in New York for 4 bartenders, tasting sessions. Work whith 2 Brand Ambassadors. - Lead management and animation of social networks for the Bulleit brand: Key contact for the Digital agency, digital strategy definition, creative brief and set up of key moments like Father’s Day. Follow-up with the Media agency of the push moments and sponsored posts. - Follow-up of the implementation of a new Bulleit’s ATL advertising (from creation to display and communication). - Daily brand management: budget management, monthly performance analysis (Nielsen & Cognos panels), storage management (SAP), help for presentations.

Rueil-Malmaison

FR, UK, US markets- Innovation project for Maille Boutique Retail: new product mix development and ephemeral collections in association with various partners like R&D, purchase service, supply chain, legal, design agencies, press agencies, sales...- Development of new giftboxes: operational monitoring from project's brief to production and launch in boutique.- Creation of tools to support the sales: posters, animations, events, promotions, contest, special packaging, etc...- Analysis and monitoring boutique's performance through the sales.- Creation of social media account (facebook, Instagram) and feed them.- Set up inside and outside boutique's merchandising- Take part of the creation and set up the french Press Relation plan especially for the social media (press file for influencers, idea of events with them and lucky draw)- competitor monitoring- Budget monitoring

Reims Area, France

- management of the community on social medias- work on the opening of a new online shop- Meetings with suppliers for the development of a new packaging- Organization of sales events, sales advice, guided visits of cellars- training to use Photoshop, Illustrator and Indesign softwares

Tokyo, Japan

Japanese Market- Creation of a magazine for customers B to B- Competitive Intelligence- Development of the future Marketing Strategy with the Headquarter's team in Paris- Sales advice in the flagship shop during valentine's day

Château-Thierry (02)

- welcoming customers (visits, receptions, weddings, cocktails...)- guided visits of the caves (french and english)- guided degustations- sale

Business School Program, Msc In Management, Business, Management, Marketing, And Related Support Services

Marketing, Marketing Connexions, Business Development, Accounting, Corporate Finance, Human Resources

Fall Semester, Specialization In Luxury Brand Management In Asia

Luxury Business in China, Luxury Retail in Asia, Luxury Consumer Behavior

L3 Gestion + Prépa Aux Grandes Ecoles De Commerce

Marketing, Digital retail, Macroeconomy, Microeconomy, Business Law Member of the organization Ambassador of the Université Catholique de.

L2 Gestion, International Marketing & Consumer Behavior

Consumer Behavior, International Marketing, International Business Sophia Communication: meet japanese and international students Cooking.

L1 Gestion + Prepa Aux Grandes Ecoles De Commerce