Léa Pineau Email & Phone Number

Ville De Paris, Île-De-France, France

Paris

Objective: Product development and 360° activation campaigns for Yves Saint Laurent Beauté - Pure Shots skincare franchise - focus Asian markets- Product development for 2024 and 2025 launches: market analysis, competition, consumer trends, and expectations, creation of mock-ups for packaging, formula testing, reflection on claim lists for self-assessment tests, coordination with agencies...- 360° activation: briefs for agencies, creation of marketing texts, contribution to shootings (briefing, follow-up, post-production, etc.).- Lead on the development of Always-On digital contents for 2024: creative brief, follow-up of intentions, management of shooting, and post-production phase before delivery of assets to markets (focusing on Asia).- Portfolio management and asset creation: Hero Movie; App Openers; Digital Kit e-business, CRM and media...- Key contact for stakeholders (agencies, in-house teams, markets...)

Paris

Objective: Development of activation contents and Mixa's image in its priority European hubs.- Development of e-commerce and social contents for European hubs: Germany and Eastern Europe- Participation in the development of media campaigns and image content for the Mixa International brand- Lead on social media content development for Mixa International S2 2022 (12 countries in Europe)- Intention brief, shoot management, post-production management, creation of country launchpacks

Paris

Objective: Develop sales of the company's Beauty Care portfolio- Analysis of marketing mix levers- Development of sales pitches for the sales force- Management of trade operations and brand-specific tools- Drawing up merchandising plans and defending HBC positions- Analyze performance and update reports- Participation in the operational management of promotions

Paris

In a B2B context, in collaboration with the Department of Quality, Processes, and Security and Strategic Marketing, the realization of a marketing study: Mission: Analyze the potential business opportunities related to the extension of the scope of certifications to other offers in the portfolio - Customer expectations: analysis of tenders - Market trends: a study of documents from consulting firms - Competition: benchmark - Internal perception of the company: the creation of an interview guide, organization of interviews Data analysis; Writing of synthesis; Reactivity; Adaptation.

Gennes, Pays De La Loire, France

Mission: Realization of a market study to evaluate the company's development potential in a foreign market- Quantitative and qualitative analysis- Assessment of financial costs- Realization of a phone guide interview- Realization of a newsletter for prospectionAutonomy; taking initiatives; teamwork

Vihiers

- Traditional Shelf Sales- Shelving TakingResponsibility and initiative;Punctuality, rigor, and rapidity

Angers, France

- Shoe store sales - Customer advise, negotiation - Merchandising Patience with customers Dynamism, creativity, and organization

Les Cerqueux, Pays De La Loire, France

Waitress services for family events, weddings... Organization, courtesy, and speed

Master, Marketing Et Stratégie Parcours 204 Chef De Produit Et Etudes Marketing

Conduite de projets : - Développement de produits, - Recommandations pour l'évolution d'une stratégie de marque, - Etudes qualitatives et.

Bachelor, Economics And Management, 14

Training given in English: - Numerous projects putting into practice the theoretical contributions - Marketing analysis of a British.

Elective, Spanish Language And Literature

Spanish classes with international students

University Tech Degree, Business, 15,6

Activities and Societies: Projets en groupe - Organization and financing of a day at the thematic park of Puy du Fou (France) for a group.