Léna Laurent

Léna Laurent Email and Phone Number

Digital Content Manager @ Boomerang. Part of Publicis Groupe
Amsterdam, NH, NL
Léna Laurent's Location
Amsterdam, North Holland, Netherlands, Netherlands
About Léna Laurent

Hello, I’m Léna, a social media and digital project manager with a passion for storytelling and a flair for managing large-scale productions. Born and raised in France, I am now calling Amsterdam my home.I have a diverse background in marketing, communication, and production management, having worked with notable studios on movies like Barbie or Oppeinheimer. My journey spans from managing social media campaigns and event organization to leading the artistic direction for magazines and orchestrating the marketing strategy for film releases.After dedicating years to the film industry, I am now shifting my focus to exploring diverse and innovative spaces. I've discovered that my deepest satisfaction comes from crafting meaningful projects in dynamic surroundings.My expertise lies in creating innovative strategies that align with marketing objectives and managing the entire creative process, ensuring smooth workflows and effective outcomes. I thrive in dynamic environments where I can blend my creative vision with my organizational skills, making the creative process efficient and impactful!Let's chat ! lenalaurent.pa@gmail.com

Léna Laurent's Current Company Details
Boomerang. Part of Publicis Groupe

Boomerang. Part Of Publicis Groupe

View
Digital Content Manager
Amsterdam, NH, NL
Website:
boomerang.nl
Employees:
2
Léna Laurent Work Experience Details
  • Boomerang. Part Of Publicis Groupe
    Digital Content Manager
    Boomerang. Part Of Publicis Groupe
    Amsterdam, Nh, Nl
  • Boomerang. Part Of Publicis Groupe
    Digital Content Manager
    Boomerang. Part Of Publicis Groupe Sep 2024 - Present
    Amsterdam, Hollande Septentrionale, Pays-Bas
  • Pathé Bc Afrique
    Project Manager - Marketing And Communication
    Pathé Bc Afrique Aug 2022 - Present
    Ville De Paris, Île-De-France, France
    • Definition of the P&A budget and build of innovative strategy plan for each film release.• Creative direction: orchestrated artistic vision for 27 film releases, encompassing the ideation of impactful concepts, and the meticulous crafting of marketing collateral and promotional strategies• Product development: developing merchandise for movies according to guidelines• Set up of media campaigns : putting a strategic plan into action in collaboration with the local teams and different department's development while respecting deadlines.• Client follow up and report : creating and managing relationships with marketing partners, talents or customers. • Strategy analysis : data and overview research to improve workflow, working methods and results.• Media buying : TV, Radio, OOH, Social Media, Digital & Programmatic.• Managing of PR, influencers, communication/ advertising agencies around 17 countries.Noticeable releases : Universal : Oppenheimer/Trolls3/Fast and Furious X, Warner : Barbie, The Meg 2, Independents : Banel & Adama.
  • Initial
    Editor Of The Audiovisual Section
    Initial Jul 2021 - Aug 2023
    Ville De Paris, Île-De-France, France
    Fashion magazine highlighting sharp and critical themes on cosmetics, fashion and socio-cultural trends.• Writing articles and research work.• Artistic direction of the magazine.• Interviews with professionals and enthusiasts.
  • Paname Distribution
    Production Assistant
    Paname Distribution Sep 2021 - Aug 2022
    Ville De Paris, Île-De-France, France
    • Media Campaigns: collaborated with the Marketing Director to implement strategic plans, ensuring successful execution and alignment with overall marketing objectives.• Lead of the social media campaigns and research work of new social media strategy, communication habits and trends• Administrative work and data analysis.• Organisation of events related to the releases : premieres, junket press, interviews.Noticeable releases : El Buen Patron, Azuro, Great Freedom, Les Magnétiques
  • Freelance
    Production Manager - Ads And Video Clips
    Freelance Oct 2019 - Dec 2021
    Ville De Paris, Île-De-France, France
    • Supervising a shoot from start to finish, from a legal, organizational, and financial perspective.• Managing of an entire shooting crew : 50+ peopleNoticeable work : 4 month campaign with the association ACTION ENFANCE, ad for CONVERSE
  • Cinémathèque De Grenoble / Festival Du Film Court En Plein Air De Grenoble
    Event Organiser
    Cinémathèque De Grenoble / Festival Du Film Court En Plein Air De Grenoble Jun 2015 - Jul 2019
    Ville De Paris, Île-De-France, France

Léna Laurent Education Details

Frequently Asked Questions about Léna Laurent

What company does Léna Laurent work for?

Léna Laurent works for Boomerang. Part Of Publicis Groupe

What is Léna Laurent's role at the current company?

Léna Laurent's current role is Digital Content Manager.

What schools did Léna Laurent attend?

Léna Laurent attended Esra.

Who are Léna Laurent's colleagues?

Léna Laurent's colleagues are Roberto Romero Avendaño, Mario Garcia Palencia, Tim Errickson, Tatiana Cárdenas, Derek Müller, Geoff Thornhill, Marvin Norwood.

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