-Define and manage the global performance marketing strategy across all digital channels looking for the growth of qualified traffic, app installs, customer acquisition/retention and revenue of the company in more than 60 online markets, mixing both brand awareness and performance campaigns.-Build digital marketing forecast & media plan. Budget distribution by channels, countries and sections.-Reporting. Constant analysis of the results by channel & market to identify opportunities to grow and optimise and improve performance (all channels)-Daily work with the SM, Newsletter&Push, CRM, Art Digital, Data, Communication, Commercial and Finance teams. This is crucial to achieve a successful global strategy and to be aligned with the brand's communications, objectives, commercial events and special needs by market.-Proactivity to find new channels, marketing trends and growth opportunities according to the brand & positioning image (360, offline, digital)-Audience and segmentation marketing strategy*Own websitePaid media. Manage the strategy across the different digital channels: SEM (Search & Shopping), Display, Video, Remarketing, Affiliate, App Install (ASA + SM), Paid Social, OOH + alignment with the rest of the channels Organic media: mix SEO/SEM (SEO temporary content optimization of the menu category pages-metatags + URL Product groupings for generic keywords), ASO Newsletter & Push Notification. For some time I was helping the NL/Push team working on the strategy, establishing the calendar with the commercial team and executing the campaigns along with the agency*MarketplacesManage the global strategy of the marketing campaigns on Zalando, LaModa, Trendyol, SSG and plan the launching strategy across new collaborations/ marketplaces.*New openingsDefinition of the global marketing strategy of all online ecommerce launches together with the franchises and subsidies to adapt each opening to the local market (digital + In store support communications)

-Elaboration and supervision of the digital paid media strategies and plans for current clients + new business (awareness, traffic, leads, app install, conversion and customer acquisition & retention)-Coordination of the paid media team (4 people)Channels (SEM, Paid Social, Programmatic, Linkedin ads, Affiliate, Video, App download campaigns)-Contact and negotiation with the main publishers of the market + identification of new partners-Forecast and distribution of the budgets by channel and activity.-Audit and performance analysis of all channels - paid + SEO, Direct, Email, Social and audience detection & strategy-CRM strategy, BBDD segmentation and emailing (Contact plan definition)-Digital Marketing Training (to the paid media team, clients & special collaborations)Clients: The Animals Observatory, Futbol Club Barcelona, Bon preu, Watx and Co, Circuit de Catalunya, BCC, etc.

-Design and execution of the full funnel paid media strategy: awareness, traffic and conversion campaigns across different channels (SEM, Display, Remarketing, Paid Social)-Keyword research & competitor analysis, ad copy + creatives testing, ROI optimisation-Management and distribution of huge budgets across all different markets and channels -Client account management (meetings, calls, presentations, QBRs)**Development-Mentoring the executive junior analysts: prepare and lead a 3 month plan. Mentoring about all channels and practices and give support 7 days per week.-Execution of trainings about different channels, tasks and platforms to the rest of Paid Media department.-Collaboration within the agency channels: blog & magazine.Clients: New Balance, Superdry, Victoria Beckham, Protein World, ghd Markets: UK, US, Italy, Spain, Portugal

-Research, planning and execution of digital advertising campaigns. -Propose global campaigns to be integrated with offline marketing-Channels: SEM, DIsplay, Remarketing, Shopping ads, Gmail, YouTube, App Download -Optimisation: Keyword research, competitor analysis, health checks, ad copy & landing pages testing. -Optimisation towards different KPI's based on performance or brand awareness (ROAS, ROI, CPL, CTR, CPA, etc)**Client Management-From July 2016 to January 2017 I was in charge of the Account Management and the Paid Media Analyst role for Nespresso Spain and Portugal, and I also kept working as Paid Media Analyst for Nespresso Italy and Chile.-Daily email communication, weekly calls, reporting and QBR’s.-Manage and distribute huge budgets across all different markets and channels & Budget Health ChecksClients: Nespresso (Spain, Italy, Portugal, Chile and Mexico (B2C) + Spain, Italy, Portugal and Mexico (B2B)

-Definition of the digital marketing strategy of the market-Coordination of all departments (marketing & customer service) + agencies-Benchmark and competitor analysis-Supervision of the paid media strategy and execution of the campaigns: SEM, Display & Remarketing, Paid Social (FB), Affiliate-Newsletter (Dotmailer – Strategy + creation)-PR + Social Media-SEO + Content Management-CRO & UX

- Maintaining and developing relationships with existing customers via telephone calls and emails to make a sale- Cold calling to arrange meetings with potential customers to prospect for new business (B2B)- Negotiating the terms of an agreement and closing sales- Negotiating on price, costs, delivery and specifications with buyers and managers- Support to the Spanish marketing team (Adwords - PPC - Newsletter - Online Advertising)

-Social Media & Community Management (Facebook, Twitter, Wordpress, Blogger, Foursquare, Youtube, Flickr...)-Planning & development of web and blog content- Paid Social & SEM execution campaigns-Marketing Assistant (fairs, events, advertising and graphic materials, FB ads, etc.)-Media relations /Communication (Press releases, interviews, news and organizing events)-Production & design of newsletters for EUHT StPOL & Hotel Gran Sol

-Social Media (Facebook, Twitter, Wordpress, Blogger, Foursquare, Youtube, Flickr...)-Community management & Crisis management-Planning & development of the web and blog content -Listening, analysis & monitoring of online communities (Online reputation -> Radian6, TweetReach)-Media relations (Press releases, bloggers, interviews, news and events organization)Main clients: sports (Danone Nations Cup), food industry (Danone, granini, Densia, Danet, Danacol, Yolado), technology industry (Asus & Nikon), funeral sector (SFI – Tanatopedia)

- Strategic brand consultancy- Marketing & communications- 2.0 counseling & digital planning & strategy- Market research & benchmarks- Website updateMain customers: Bimbo, Pepsico, Orange, Change your flight, Restaurant Cal Surer, Godet Moda, El Maestro di Modena, Idees d’e-futur (Ajuntament de Girona).

- Campaign management & message creation- Event management + media relations- Design of graphic materials - Planning and management of social media

Principales tareas: actualización de contenidos de la web, creación y envío de mailings a clientes/usuarios, introducción de la marca a redes sociales, definición de precios y de promociones, posicionamiento de la web, cambio de imagen corporativa etc.

- Customer service- Sales of financial products

- Sales of advertising spaces in games and online games- Control & monitoring of clients (Nestlé, Pastas Gallo, Rimmel London, Enri 2000) and different advertising and media agencies (MediaContacts, Havas, Pavlov, JWT, ZenithMedia)- Advertising campaigns planning in online games- Media relations (Press releases)- Website update & design www.mediagame.eu- Participation in different projects of Market Sport Grup

- Customer service- Sales of financial products