Mohammed Adeel Sheikh Email & Phone Number

Portugal

Riyadh, Saudi Arabia

- Monitor campaign performance, optimize budgets, and adjust targeting parameters to achieve desired results.- Experience with running campaigns on ASA, GoogleAds, Paid Social (Tiktok, Snapchat, X, Reddit) , DSPs(Moloco, Liftoff, Mintegral)- Collaborate with MMP(Adjust) platforms to ensure accurate tracking and measurement of digital marketing campaigns.- Managed to scale DAU by 10% MOM for one of the hero products.- Implement targeting strategies, monitor real-time bidding, and optimize ad placements to maximize ROI.- Conduct keyword research, optimize ad copy,andmonitor performance metrics to achieve campaign objectives, using tools like SocialPeta, Apptweak and AppMagic.- Develop and manage influencer partnerships using TTCM to amplify brand messaging and reach targeted audiences.- Identify suitable influencers, negotiate contracts, and oversee content collaborations to drive brand awareness and engagement.- Utilize Google Analytics(GA4) to track website traffic, user behavior, and campaign performance.- Worked on several AI tools to paced up the content generation.- Manage DSPs platforms to execute programmatic advertising campaigns across various digital channels.- Utilize Microsoft Excel/Google Sheets for data manipulation, analysis, and reporting purposes.

Karāchi, Sindh, Pakistan

- Responsible for managing user acquisitions for games by monitoring bidding strategies and optimizing it by experimenting with different creatives.- Analyze user acquisition campaigns across several UA channels (GoogleAds and Facebook) after planning and execution.- Coordinating with the creative team and content team to improve quality of creative.- Responsible for creating A/B and multivariate tests to optimize ad groups to get better CPIs for user acquisitions.- Detailed analysis of campaign effectiveness (cohort analysis, LTV, ROAS, ARPU/ARPPU) with further optimization.- Define and implement the test, soft launch, and launch strategies through different acquisition channels.- Analyze and report on budgets, campaign performance, ROI and LTV on a weekly and monthly basis.- Responsible for improving KPIs (session length, vitals, D1,D7.. retention) of games.competitive analysis, search for new monetization solutions, analysis and implementation of good market practices.- Responsible for maintaining ad stack/waterfall on a daily basis through in-house mediation and 10+ ad networks.- Manage cross promotion campaigns.- Ownership of monetization strategy and operations for a portfolio of 20+ games. - Supervision of games ASO as per latest market trends and patterns.- Manage Store Listing & Experiments.- Tracking user engagement with each activity after linking with Firebase.

Karāchi, Sindh, Pakistan

- Leading and managing team of developers and artists in conceptualizing and production of multiple games based on unique ideas.- Supervising project modifications and ensuring the product quality, identifying improvement areas and guiding teams for technical issues and challenges.- Schedule and manage technical team meetings to help in challenges regarding upcoming or ongoing assigned projects.- Implementation of Firebase (Analytics, Crashlytics, A/B Testing, Cloud Messaging), push notifications, Game Analytics and analyze their reports to improve game quality.- Monitoring games ASO as per latest market trends and patterns. Supervise and manage the acquisition reports and improvise the strategy on a daily basis.- Responsible for assigning tasks to a team for assigned projects.- Liaising with team members, management, and clients to ensure projects quality and timeline.- Responsible for scheduled reports of resource utilization, milestones and daily task allocation.- Responsible for collaboration with artists & developers to achieve certain gameplay mechanics and related artwork according to market trends.

Pakistan

- Bridging with Quality Assurance Analyst, Game Producers, and Game Designers.- Responsible for assigning tasks to a team for assigned projects.- Supervise the designing of game architecture as per the client’s requirements & worked on several categories such as simulation, educational, casual, clicker, and isometric games- Responsible for writing efficient code as per universal coding standards.- Research, recommend, and implement tools as needed with the goal of continually increasing our development productivity.- Supervise the testing of the game to determine the quality as per standards.

Karāchi, Sindh, Pakistan

- Developed several 2d games on Unity3d from scratch. - Worked on games in the Education, Family, and Simulation category.- Integration of Ads, Firebase services, Google Play Services, In-app purchases, and several third-party plugins.- Worked on several modules such as tile mapping, inventory system, and store functionality in isometric city builder game, developed on the cocos2dx game engine.

Master'S Degree, Data Science

Bachelor'S Degree, Computer Science

Intermediate, Pre-Engineering, A

Matriculation, Science, A