Arun Kumar M Email & Phone Number

Ad Operations:• Trafficking publisher specific campaigns i.e., Line items, Targeting & Creative upload as per IO.• Creating, implementing, tracking, analyzing and optimizing Paid Search campaigns.• Auditing the creative (ads) according to the client criterion and approving.• Uploading various types of creative’s i.e., Image banners, Flash creative’s, Custom creative’s, Double click tags and Third party tags, and HTML5 creative’s.• Handle day-to-day tasks and activities like Reporting, eCPM updates, Blocklist management across all publishers.• Getting the screenshots from the live pages to assure creative previewing in live environment.• Pulling the campaign performance reports on Daily, Weekly and Monthly basis.Google ad words (PPC): • Creating campaigns, ad groups, ads, keywords research, targeting, remarketing, and budgeting.• Perform on-going keyword research and discovery, expansion and optimisation.• Track, report and analyse website analytics and PPC initiatives and campaigns• Conduct keyword research• PPC budget forecasting and recommend• Keyword selection for campaigns• Set up PPC campaigns in various search engine• Set up PPC ad tracking• Monitor and manage multiple client campaigns• Extract campaign data and generate client reports• Manage and maintain daily/monthly PPC spendsSocial Media Marketing• Creating Company pages, create ads, grow your network and how to sell on social media (Facebook,Twitter,LinkedIn,Instagram,Google+….,) platforms.