M.Asif Shaikh Email and Phone Number

As a Senior Area Sales Manager Karachi.Looking 4314pops through 4 distributors. Producing 24 Million businessResponsibility Primary, Secondary & KPI’sImproved productivity, Minimum order cancellation, Range availability, Product display, andmerchandising, increased shelf share, complete area coverage, and new outlet development;Implementation of Modern Trade (Key Accounts and Wholesale) Group A & Group Boperation in assigned territory as per company plan;Modern… Show more As a Senior Area Sales Manager Karachi.Looking 4314pops through 4 distributors. Producing 24 Million businessResponsibility Primary, Secondary & KPI’sImproved productivity, Minimum order cancellation, Range availability, Product display, andmerchandising, increased shelf share, complete area coverage, and new outlet development;Implementation of Modern Trade (Key Accounts and Wholesale) Group A & Group Boperation in assigned territory as per company plan;Modern Trade plan includes:•Identification, and selection of Modern Trade outlets,•Training and Development of Modern Trade Executive;•Set up rabta / contact / complaint procedure for Modern Trade retailers,•Ensure that the new operation runs smoothly.Make arrangement as per company requirement for DNS implementation for Daily Sales &Stock report, Computerized Billing, Sales Monitoring);Plan and design promotional activities for Modern Trade Show less

Target Orientation, Ensure the KPIs, Distribution Management,

• 20 Million increase in Value, 9% growth in Business of Nawabshah Area in 2013 vs 2014• Increased 44% new towns on direct coverage of company from 27 to 39 towns.• Increased 1100 new outlets on coverage with addition of 13 mechanical resources. • Designed one new territory in Nawabshah Area (Noshero Feroz)• Appointed 17 PDs in surrounding areas of Nawabshah.• LMT Channel growth is 59%.• Have worked on productivity upto 80% from 62% and 8 to 10 number of Sku per call

• Worked on distributor’s sound ROI for smooth & stable business running.• Increased Numeric coverage up to 23%, increased 19% retail drop size & 17% wholesale gained 3% increase in retail contribution.• Inducted two mechanical resources in Gulshan & Landhi Korangi.• Got a challenging achievement by securing business of Qauid Azam International Airport Karachi which was dream of Company management since Five years and … Show more • Worked on distributor’s sound ROI for smooth & stable business running.• Increased Numeric coverage up to 23%, increased 19% retail drop size & 17% wholesale gained 3% increase in retail contribution.• Inducted two mechanical resources in Gulshan & Landhi Korangi.• Got a challenging achievement by securing business of Qauid Azam International Airport Karachi which was dream of Company management since Five years and competition was enjoying there. • Secure business from Pak Suzuki Motors Bin Qasim, Liaqt National Hospital, Centerl Jail Canteen PIB Colony, Banuria Canteen Guru Mander & gained 36% increase in sale from there. • Planned & executed Karachi coverage enhancement plan by inducting required human and mechanical resources.• Increase distribution channels from two to three keeping in view of law and order situation and no go area issues. • Increased 29% sales from LMT Channel.• Appointed PD in Dumba Goth Super Highway, gained 2 tons additional sale from it.• Deployed the display Stands and Gandolas for TUC, Prince Chocostix, Tiger Max & Bakeri Date cookies with proper rental agreement especially at Imtiaz, Naheed and secure reasonable volumes which meet the desired expectation of management.• Locked wholesale channel with wholesale Lock-In tool & achieved desired targets.• Participate in Installation of Company’s Sales & Distribution Software (DMS) to organize & evaluate real time sales data for performance management of distributor’s sales representatives. Show less

• Planned & executed Successful consolidation of distribution system in Hyderabad Area. Reduced number of distributors and still manages to grown.• Reduced sales force head count from 5 to 4 in order to increase productivity per employee by growing business to 14%.• Ensured 100% efficiency while successfully executing marketing campaigns like Window Branding, School Sampling, Successfully executed New Launch Bakeri Portfolio and Countered Competitor in Area Hyderabad through aggressive… Show more • Planned & executed Successful consolidation of distribution system in Hyderabad Area. Reduced number of distributors and still manages to grown.• Reduced sales force head count from 5 to 4 in order to increase productivity per employee by growing business to 14%.• Ensured 100% efficiency while successfully executing marketing campaigns like Window Branding, School Sampling, Successfully executed New Launch Bakeri Portfolio and Countered Competitor in Area Hyderabad through aggressive Launch of BTL & delivered forecasted results.• Enhanced market coverage from 1204 to 1803 outlets with a productivity rate of 76%. Show less

I had spent 8 years in all town of Sukkur Area.Manaing SalesEnsure Avalibility, Visibility,New potiential Town Opening,Ensure merchandisingPrimary Sales Target Achivement,Secondary Sales Target Achivement