Main scope of work:Managing a team of 12 direct reports (1 Sr. Art Director, 1 Art Directors, 1 Designer, 2 Animators, 2 Copy writers, 3 finalizers & 1 traffic controller).Leading the conceptulization & brainstorming sessions for the key campaigns and new client pitches.Setting the creative direction of new client pitches and presenting creative executionSigning off the creative output that is done by the department and ensuring the brand identity and consistency across all channels. Provide guidance to the team on how to reflect a clear creative direction to elevate the execution and clearly deliver on the obective of the campaign. Managing the relation of the Creative Department and the Client Servicing department to ensure smooth operations and timely brief delivery.Push the team to stay up to date with the latest art directions, designs and trends that could inspire them in the upcoming briefs.Attending PPMs, photoshoots and video shoots to ensure that the production output is reflecting the campaign concept 100% as per the brief.Present proactive campaign concepts often to clients to help manage their expectations and ensure that they're satisfied with the creative output. Handled accounts: Samsung Levant, Redbull, Jordan Commercial Bank, Bank of Baghdad, Zain Telecom, KIA Motors, Al Khayyat Motors (Peugeot, Citroen, Mazda), GAC Motors, City Mall, EDRAAK, JUTON Paints, Ministry of Digital Economy & Entrepreneurship, USAID, Queen Rania Teachers Academy, Spin Radio, Mazaj Radio, Mood FM, Seagulls, ATICO Group, Smile Tissues

Main scope of work:Managing a team of 9 direct reports.Leading the conceptulization & brainstorming sessions for the existing clients’ campaigns.Present campaign concepts that I worked on to the clients to ensure that the brief is fully answered.Coming up with the art direction of the major campaigns briefed.Provide guidance to the team on how to elevate the design level of the brief at hand.Support in attending the PPMs, photoshoots and video shoots of the campaigns that I work on.

With the growth of the team and my promotion, the responsibilities increased.Main scope of work:Managed a team of 8 direct reports (1 Jr. Art Director, 3 Designers, 1 Animator, 1 Finalizer, 1 Copywriter & 1 Traffic Controller).Started to get involved in client presentations, negotiations, pitch presentationsAttending PPMs, video shoots & photo shoots.Commenced leadership sessions with the creative team to scale up creativity and pacing up with global award winning concepts.Continue to manage major creative briefs and brainstorming sessions.

Being part of the founding team members at the Jordan office, I was the first Sr level designer to join the team.Main scope of work:Managed a team of 3 Graphic Designers to help them scale up the design & art level.Set the internal processes between the creative, production and CS departments for smoother operationsMainly handling the major briefs that required strong conceptualization, and coming up with the main Key visuals for the campaign.

Main scope of work:Handling BTL creative work Participating in brainstorming sessionsCreating artworks under the supervision of the Art DirectorsHandled accounts: Umniah, Telecom Fine, Fine Baby, Pepsi, Housing Bank, Capital Bank,National Bank of Iraq, Al Marai Dairy, Tropicana, Teeba Dairy, Izzat Marji, EAT Group, Lavina Tea, BEKO, ELBA, SONA, Midas Furniture, Popeyes

Being in a boutique branding agency my scope of work expanded massively. Whereby, I got exposed to finalizer work, client meetings, designing various BTL material (brochures, flyers, stationaries, ..etc).Handled accounts: USAID, ASTRA Group, BAYER Helthcare, Easy Rental, SPECTRUM (Bose electronics), George Abu Zaid Auto Parts, Microfund for Women.

Commencing my career at Publicis gave me a very strong start by working under the supervision of the best talents in Jordan. Where I got to learn the basics of image retouching, branding, guideline creation fundamentals, ...etcHandled accounts: LG Levant, Orange Telecom, Nawras Oman Telecom, Jordan Dubai Islamic Bank, Invest Bank, Postman Foods, Smart Buy, Arabtech Jardane Real Estate.

Got first time exposure for how the creative business runs in the real world. The main focus and takeaway from my experience at Z creations is Logo & stationary creation.