Experienced Researcher with a demonstrated history of working in academics, professional training, and coaching industry. Skilled in, Statistical Data Analysis (SPSS, AMOS), Quantitative Research, and Systematic Literature Reviews. I am passionate about digitalisation and challenges associated with implementing technology to enhance its usefulness. I possess a solid academic foundation with a Ph.D. in Business Informatics from Henley Business School, University of Reading, and an MBA from IB&M UET Lahore.My professional journey has been diverse, encompassing roles as a Research Associate at the University of Bath and The University of Sheffield. In these positions, I have worked on transdisciplinary projects funded by UKRI, focusing on the people-led approach to digitalisation in the UK manufacturing industry and developing user-friendly data analysis tools for studying behavioural patterns. I have gained expertise in conducting systematic reviews, designing usability studies, writing research papers, and developing user-friendly platforms.Passionate about bridging the gap between academia and industry, driving innovation and meaningful change. Open to collaboration opportunities in these areas. Let's connect!
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Research AssociateUniversity Of BathBath, Gb
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Research AssociateUniversity Of Bath Mar 2023 - PresentBath, England, United Kingdom
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Research AssociateThe University Of Sheffield Aug 2022 - Mar 2023Sheffield, England, United KingdomPrimarily I worked on the ESRC funded project named "TURBBO", which aimed to understand how different behaviours are related and how one can measure their impact on each other. I was responsible for designing a data analysis tool which can give users access to an extensive (yet not exhaustive) database of behavioural studies which he/she can then use to analyse two or more behaviours. -
Research And Teaching AssistantManagement Studies Department, Government College University Lahore Jun 2017 - Jul 2022LahoreDuring my tenure as a Research and Teaching Assistant at GC University from July 2016 to July 2022, I played a multifaceted role. Within this capacity, I contributed to the design of online course content and teaching methodologies for both MBA and B.Sc. Applied Management programs, while also participating in the E-learning research team within the Management Studies Department. My responsibilities extended to conducting systematic literature reviews, aiding in data collection and analysis for publications in perr-reviewed journals, and facilitating workshops on various research methodologies including SPSS and AMOS. Additionally, I served as the Project Coordinator for the TAKE-UP Project, funded by Erasmus+. In this role, I orchestrated project activities and work packages, alongside developing e-learning content and providing entrepreneurial coaching to students, thereby fostering their professional growth and development.
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InternMcb Bank Limited Jun 2014 - Aug 2014Mcb House, LahoreOutsourcing, Talent Acquisition
Muhammad Basir Education Details
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Business Informatics -
Project Management -
Accounting And Business/Management
Frequently Asked Questions about Muhammad Basir
What company does Muhammad Basir work for?
Muhammad Basir works for University Of Bath
What is Muhammad Basir's role at the current company?
Muhammad Basir's current role is Research Associate.
What schools did Muhammad Basir attend?
Muhammad Basir attended Henley Business School, University Of Engineering And Technology, Lahore, University Of The Punjab, Lahore.
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