Conducted market research, feasibility studies, strategic planning and oversight for various businesses and projects, mainly in real estate development, marketing, retail and F&B industries, with a combined net worth of millions of dollars.Developed a product database and pricing strategy for a furniture brand with hundreds of SKUs improving gross margins by 3.1%.Orchestrated executive-level presentations and discussions on behalf of the CEO, resulting in the acquisition of 3 strategic real estate clients.Led PR & corporate communications (w/ business owners, bureaucrats and foreign diplomats).Executed the day to day coordination, follow-ups and administrative tasks for the CEO.Manage the day to day operations; including administration, facility management, HR, organisational development and business process optimization of the real estate marketing firm.Spearheaded the companies ‘Co-working spaces’ business model.Liaised with and nurtured a network of leading real estate developers and housing society owners across Northern Pakistan, bringing in additional sales revenue.

- Generating leads, nurturing and closing retail, corporate and F&B brands for retail mall projects.- Market and financial research for potential brands.- Business feasibility development and proposal writing for franchise opportunities.- Strategizing and planning marketing events and brand launches.

- Incharge of coordination and communication between mall tenants, customers, departments, external vendors, and contractors.- Maintenance of mall SOPs- Management of sub-departments (Housekeeping, Foodcourt, Lift Operations, Horticulture, Information Desk, Facade team, and Fit-out) which involves human resources management, travel paths, goals setting, and KPI tracking.- Initiation and following-up of all PR and communications on behalf of The Centaurus Mall.- Project management, liaison, and documentation during events, activities, and VIP visits held at the Mall.- Spearheading communications between all stakeholders (mall depts. and tenants teams including executives, brand dept. and project team) during the fit-out period. - Involves making sure that all Mall SOPs are followed during the project phase, while taking care of the needs of the tenants.

- Co-authored and implemented the companies first management trainee program,- Shadowed with departmental heads of each and every department at Centaurus Mall and Pak Gulf (pvt) Ltd.- Authored a detailed report for the AVP, documenting procedural flaws and inefficiencies and along with strategies for improvement.

- Directly responsible for the set-up of an operations network covering 3 tehsils of district Kotli and 1 Tehsil of district Mirpur in Azad Kshmir.- Laid the distributions networks for all SCO products and Services (cards, load, S-paisa, Ehsas program payments, CDMA, and Wifi devices).- Manage a team of 4 retail salesofficers and over 200 retailers generating a MRR of ~Rs. 4.5 million.

- Analyzed market data to pinpoint popular travel destinations, curated in-demand travel experiences, and on-boarded travel vendors like hotels, transport vendors, and guides across all districts of GB and AJK. - Designed, booked, and remotely executed customized travel itineraries.- Leveraged Facebook and Instagram advertisement to generate leads which were managed through Hubspot CRM to drive sales worth Rs. 1.5 million in a 2 months period with CAC of Rs. 3,030 for the 28 clients served during that time period.- Was also an active part of the companies operational matters ranging from basic bookkeeping, drafting of legal documents (NDAs, SLAs, etc), financial modeling, human-centered design thinking exercises, and business process automation.