Pioneered revenue generation in a previously inaccessible sector, establishing a market that led to incremental revenues and solidified the company as an industry leaderStimulated unsolicited buyer and investor interest through innovation, profile enhancement, and traction, resulting in increased shareholder value and overall company valuationServed as a regular keynote speaker, panel member, moderator, and thought leader, generating favourable PR for the company and showcasing industry expertiseDeveloped cutting-edge proprietary technology that created significant value for in-transit operators, demonstrating technical prowess and a keen understanding of industry needsSpearheading partners strategic move into the IFEC advertising sector by developing proprietary AdTech capabilitiesDevised and executed a go-to-market strategy for an enterprise-grade offering, enabling airlines to access the digital advertising marketplace

Deploying MarTech solutions across global portfolio clients that deliver value and reduce costs of marketingLed a cross-functional core team to deliver MarTech solutions, coordinating marketing operations, digital, IT, procurement, and design departments to drive business efficiencyImplementing a change management programme to train and establish new ways of working internally and with global agency partners, fostering collaboration and innovationConnecting existing MarTech platforms with ecosystems to enhance effectiveness across marketing operationsSupported the digital team in UX improvement and KPI tracking while collaborating with procurement to showcase best practices and deliver value

Successfully secured digital transformation advertising contracts by utilising a unique proposition and strategic business development approach, driving growth in the digital marketProvided crucial strategic advice and go-to-market support for aviation and telecommunication businesses, accelerating digital advertising revenues and achieving commercial goals for clientsDemonstrated versatility by broadening skills in business planning, IT infrastructure, IP, fundraising, PR, accountancy, bookkeeping, and P&L managementConsistently delivered shareholder value through all stages of the project lifecycle, from launch to implementation and execution, ensuring customer satisfaction and enhanced profitabilityDevised and executed data-driven marketing campaigns, taking into account market conditions, customer preferences, and business demands to create innovative, targeted collateral that supported branding objectives

Achieved a remarkable 93% revenue growth by fostering and maintaining relationships with senior global and regional executives, showcasing exceptional relationship management skillsEstablished and implemented successful global partnerships with renowned brands such as Coca-Cola, Mondelez International, and eBay, demonstrating strong strategic planning capabilitiesExpertly identified and prioritised revenue growth opportunities across agencies, products, advertisers, and geographies, driving further business expansionSpearheaded the strategy for the Telefonica Digital & Sprint joint venture advertising partnership, resulting in an enhanced portfolio offering for global sales teams and increased market and sales revenue for both companies

Working across: Wallpaper* and TIME, LIFE, Fortune & CNN MoneySuccessfully led the digital sales team to achieve record consecutive quarterly growth of 8% by providing exceptional customer service and focusing on key performance indicatorsExpertly managed partnership negotiations for high-profile accounts, such as Rolex, Gucci, and BMW, leading to increased yearly spending and driving financial growthSignificantly increased the digital client portfolio value from £4.6MM to £6.2MM by winning new accounts and fostering strong business relationships, contributing to the overall company expansion

TIME and Fortune