Customized Salesforce by configuring objects, fields, page layouts, record types, and workflows to meet business needs, optimizing user experience Managed user permissions, roles, profiles, and groups, ensuring data security and compliance, reducing unauthorized data access Experienced in data import/export, cleansing, and quality management using Salesforce Data Loader, Import Wizard, and other tools, maintaining data accuracy and up-to-date databases.Created custom reports and dashboards, visualizing key metrics and tracking performance, enabling informed decision-making and strategic planning by 30%.Automated tasks and processes using Process Builder, Workflow Rules, and Flow, reducing manual effort and increasing productivity by 20%.Integrated Salesforce with external systems using REST, SOAP, and other methods, ensuring seamless data exchange and business process automation Designed and implemented complex business processes with Salesforce Flow Builder, creating auto-launched, screen, and scheduled flows.Developed modern, responsive user interfaces with LWC, utilizing features like data binding, event handling, and component composition, improving user interaction by 30%.Wrote efficient and scalable Apex code to implement custom business logic, perform complex operations, and enforce business rules.