Over a 10-year career journey, focusing on Marketing and Business Development, I have achieved several milestones. Notably, within just one year, I successfully increased a startup's revenue in Indonesia by 60%. Understanding the dynamic nature of business, it is essential to develop a sustainable business strategy based on specific needs and goals, to achieve targets in both the short and long term. Therefore, innovation, creativity, and the current digital evolution must be integrated into a robust and relevant Mix Strategy to attain business success.