Communication and Resource Development Department.

Leading marketing and communication department of social welfare organization, services including TB and proposals for self-sustainability of project.Responsibilities:• Responsible for brand development and evaluation for improvement.• Responsible of marketing planning for brand Sehatmand Zindagi Centers• Development of strategy for achievement of organizational objectives that includes TB patients and generating revenue for self-sustainability of the project.• Responsible for brand communications in terms of mass media campaign running ATL and BTL activities.• Training and development of the field force evaluating their performance on quarterly basis and doing gap analysis• Preparing annual and grant three years marketing budget for promotion of TB campaign. • Study on sales trend/ forecast and analysis on Target vs Achievement. • Developing, updating and monitoring of latest social media marketing tools.• Periodic updates to board members on latest and upcoming activities for brand promotion.

Responsible for marketing & business development in south region that includes urban interior Sindh and Baluchistan.Manage the marketing and promotion of hospital services offered at the Karachi Diagnostic Centre. This includes business development through corporate marketing, management & implementation of hospital standards on outreach pathology collection centres in south region, organizing CME’s and promotional events, media communication, advertisement planning and supervising direct marketing i.e. consultants visit for promotion of collection centres and reporting to the Corporate Head Office in Lahore. Promoting hospital services including Pathology, Radiology and pharmacy products like Avistin to the ophthalmologists and different hospitals.

Responsible for marketing & business development of south region.Manage the marketing and promotion of hospital services offered at the Karachi Diagnostic Centre. This includes business development through corporate marketing, management & implementation of hospital standards on outreach pathology collection centres in south region, organizing CME’s and promotional events, media communication, advertisement planning and supervising direct marketing i.e. consultants visit for promotion of collection centres and reporting to the Corporate Head Office in Lahore.Currently working on development of network of 50 collection centres in south region, the project is in process of planning and expected to launch by the mid of 2016.

To manage advertisement profiles of all the renowned corporate clients, which include media communication, advertisement planning, and budget discussions with all the leading advertising agencies. Responsible to edit the page of educational clients’ half page in The News International by the name of ‘Education Info’, and quarter page in Daily Jang by the name of ‘Talimee Sargarmian’. The work included from selection of news release to layout and editing supervision. The pages were made to promote regular educational clients.