Farhan Khalid Email & Phone Number

Dubai, Ae

Dubai, United Arab Emirates

In my role, I am responsible for planning and executing comprehensive digital marketing campaigns, encompassing web, SEO/SEM, email, social media, and display advertising strategies. I measure and report on the performance of these campaigns to ensure optimal outcomes. My work involves conducting in-depth keyword research to identify relevant search terms that enhance visibility, and optimizing website content, including metadata, URLs, and on-page elements, to improve search engine rankings. I collaborate closely with content creators and web developers to implement SEO best practices across the website.Additionally, I implement tracking through Google Tag Manager (GTM) to monitor conversions across all digital platforms. Regular monitoring and reporting on keyword rankings, organic traffic, and other SEO metrics are crucial in tracking progress and providing actionable insights. Staying current with industry trends, search algorithm updates, and best practices enables me to continually refine and enhance SEO and PPC strategies. I also conduct competitor analysis to identify opportunities and develop strategies to outperform competitors in search engine rankings. By collaborating with marketing and sales teams, I ensure that SEO efforts are aligned with business goals and objectives. I provide SEO recommendations and guidance to various teams and stakeholders, including content creators, web developers, designers, and management, and manage both onsite and offsite optimization projects along with performance reporting.

Lahore, Punjab, Pakistan

In my role, I am responsible for conducting SEO analysis, developing strategies, and implementing them effectively. I manage advertising campaigns on platforms like Google AdWords, Facebook, Quora, and Reddit, ensuring they align with the client's objectives.I assist in managing and tracking keyword bids, expenditure caps, and other key account metrics to optimize campaign performance. Additionally, I provide creative copywriting ideas and offer suggestions on keyword resources, marketing structure, targeting, network display, and other aspects of pay-per-click (PPC) advertising. I work closely with content, design, and development teams to support the creation and execution of new SEO and advertising initiatives.

Lahore Division, Punjab, Pakistan

For the Cricingif project, I am responsible for developing and managing digital marketingcampaigns that leverage a variety of techniques, including Paid Marketing, SEO, andContent strategies. I design and oversee all aspects of the digital marketing department,encompassing our marketing database, email, and display advertising campaigns. Part ofmy role involves developing and monitoring campaign budgets to ensure cost-effectiveexecution. I also plan and manage digital marketing platforms, ensuring seamlessoperation across all channels. Additionally, I prepare accurate reports on the overallperformance of our marketing campaigns to inform future strategies. By coordinating withadvertising and media experts, I work to continually improve marketing results. I alsocollaborate with teams to brainstorm and implement new and innovative growth strategies.

Dubai, Dubai, United Arab Emirates

In this role, I devise strategies to drive online traffic to the company website while trackingconversion rates and implementing improvements to enhance website performance. Idevelop and manage digital marketing campaigns using various techniques, including PPC,SEO, and Social Media Marketing (SMM). My responsibilities include improving the usability,design, content, and conversion rates of the company's websites. I oversee the planning andbudgetary control of all digital marketing activities, ensuring that resources are effectivelyallocated. I assist in maintaining and monitoring keyword bids, daily and monthly budgetcaps, impression share, quality score, and other critical account metrics. Additionally, Imonitor and administer web analytics dashboards, reports, and key reporting tools,identifying key areas for improvement. I stay updated on new technologies to keep thecompany at the forefront of developments in digital marketing.

Lahore, Punjab, Pakistan

In my role, I am responsible for defining the requirements, tasks, and resources necessary toexecute a comprehensive SEO strategy. I manage and oversee the implementation of thisstrategy, ensuring clear communication with the team and management regarding projectdevelopment, timelines, and results. I stay up-to-date with trends and developments in SEO,search engines, social media, and internet marketing to keep our strategies relevant andeffective. My key functional responsibilities include performing keyword research alignedwith business objectives to optimize existing content and uncover new opportunities. Iprovide SEO analysis and recommendations, focusing on the elements and structure ofwebsites and web pages. Additionally, I contribute to the creation and support of marketingcontent for social media purposes, implement and manage search engine programs, andmonitor web analytics dashboards and reports to develop and recommend refined SEOstrategies.

Lahore, Punjab, Pakistan

As a Senior SEO Specialist, my duties encompass a wide range of responsibilities aimed at optimizing online visibility and performance. I am responsible for conducting comprehensive website audits, developing strategic plans, and overseeing their implementation to ensure optimal search engine performance. My role involves in-depth keyword research and analysis using tools like Google AdWords to identify high-impact search terms.I also perform thorough competitor analysis, including evaluating their backlinks, and recording key performance indicators (KPIs) to inform our strategy. On-site optimization is a core part of my duties, where I analyze, recommend, and execute strategies to enhance the website's search engine rankings. I generate detailed reports from Google Analytics and Webmaster tools to monitor performance and provide actionable insights. Collaboration with the development team is crucial for implementing SEO enhancements and ensuring that all technical aspects are aligned with our goals. Additionally, I manage content management systems (CMS) to ensure SEO best practices are followed, and I develop and execute effective backlink strategies to build authority and improve search engine rankings. Overall, my role is to ensure that our SEO and SMO efforts are strategically aligned with business objectives, driving sustained growth in organic traffic and improving overall online visibility.

Bit, Information Technology, A

Bachelor'S Degree, B

Activities and Societies: Student Representative Council While studying for the Bachelor's degree at the University, I developed several.