M. Farhan Siddiqi work email
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M. Farhan Siddiqi personal email
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Marketing & Sales professional of pharmaceutical and healthcare industry, with over fourteen years experience of utilizing strengths in strategic planning and communication to increase sales and improve market share• Track record of adding value in new product development, successful launches and brand management of pharmaceutical, consumer and trade products• Creative professional with expertise in coining catchy marketing campaigns and developing patient-oriented promotional material • Special talent of in-depth data analysis and devising winning marketing and sales strategies• Digital Marketing savvy; working knowledge of SEO, SEM, Content Marketing, Influencer Marketing and Social Media management• Exemplary team management, customer relationship management, decision-making and problem-solving skills • Expert oral and written communication skills (English, Urdu, Basic Arabic)Accomplishments:• Launched two business units at Getz Pharma • One of the recipients of Asia Pacific (APAC) Launch Champion Award for successfully launching two consumer OTC products at Novartis• One pharmaceutical product launch was declared the best launch of Abbott Labs Pakistan• Nominated twice for Abbott’s Presidential Award for the best product launch in Pakistan• Awarded "Best in Abbott" category in the marketing department during year-end appraisal• Presented Best Marketing Practice Case of Pakistan Affiliate in various international forums
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Senior Marketing ManagerGetz PharmaPakistan
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Business Unit HeadConfidential Oct 2024 - PresentSaudi Arabia -
Senior Marketing ManagerGetz Pharma Jan 2022 - Sep 2024Karāchi, Sindh, Pakistan• Headed the marketing function of 5 teams of anti-ulcerants, anti-infectives, analgesics and nutritional supplements of worth PKR 20 billion ($70 million)• Key brands: Risek, Risek Insta, Cefiget, Claritek, Starcox, Getofin• Managed a team of 12 marketing professionals with 4 direct reports (2GPMs, 2 SPMs)• Established a robust monitoring and controlling mechanism of promotional investments & expenditures that leads to economically viable sales• Liaised with various Healthcare… Show more • Headed the marketing function of 5 teams of anti-ulcerants, anti-infectives, analgesics and nutritional supplements of worth PKR 20 billion ($70 million)• Key brands: Risek, Risek Insta, Cefiget, Claritek, Starcox, Getofin• Managed a team of 12 marketing professionals with 4 direct reports (2GPMs, 2 SPMs)• Established a robust monitoring and controlling mechanism of promotional investments & expenditures that leads to economically viable sales• Liaised with various Healthcare Professionals (HCPs) societies, Key Opinion Leaders (KOLs) and cross-functional departments to draft disease management guidelines and registries • Oversaw Above The Line (ATL) and Below The Line (BTL) activations for the OTC range of the assigned portfolio Show less
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Marketing ManagerGetz Pharma Jan 2021 - Dec 2021Karāchi, Sindh, Pakistan• Led and managed the marketing function of 4 teams of anti-ulcerants, anti-infectives, analgesics, and had the reporting of one GPM, two Sr. PMs and 7 PMs• Planned and launched a trade brand, “Chemist Dost”, which is a chemist loyalty program that ensures product availability, product visibility and chemist advocacy• Planned the launch of five brands within 3 fiscal years in various product categories• Actively involved in various corporate projects to further improve company’s… Show more • Led and managed the marketing function of 4 teams of anti-ulcerants, anti-infectives, analgesics, and had the reporting of one GPM, two Sr. PMs and 7 PMs• Planned and launched a trade brand, “Chemist Dost”, which is a chemist loyalty program that ensures product availability, product visibility and chemist advocacy• Planned the launch of five brands within 3 fiscal years in various product categories• Actively involved in various corporate projects to further improve company’s scientific image• Executed an extensive market research and consumer survey through a third party before entering into the market of a balanced nutritional supplement Show less
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Senior Group Product ManagerGetz Pharma Jan 2020 - Dec 2020Karāchi, Sindh, Pakistan• Led and managed the marketing function of two business units of pediatric antibiotics with the reporting of one Senior Product Manager, two PMs and one APM
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Group Product ManagerGetz Pharma Aug 2018 - Dec 2019Karachi• Led and managed the marketing function of the largest business unit of the company in terms of team size as well as value contribution (Risek 20 team), where my reporting line included one Senior Product Manager, two PMs and one APM• Played around the Law of Category for the flagship brand “Risek” and repositioned it as a “compassionate care” for patients
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Group Product ManagerAbbott Laboratories May 2016 - Jul 2018Pakistan• Led and managed the complete Gastro portfolio worth $33 million and strategized according to the needs of each brand’s Product Life Cycle (PLC)• Worked as a Closed Loop Marketing (CLM) Champion of Pakistan Affiliate and handled digital detailing aid• Liaised with Medical and Trade departments to attain multi-channel marketing approach• Supervised and coached an Assistant Product Manager -
Product Manager & Portfolio LeadAbbott Laboratories Jan 2014 - Apr 2016Karachi, Pakistan• Managed the entire Gastro portfolio worth $28 million• Actively involved in the Abbott's global re-positioning towards portfolio solution selling approach• Launched Close Loop Marketing (CLM) based interactive e-detailing tool for the sales force• Devised ATL/BTL campaigns for OTC brands of Gastro portfolio• Led and motivated the sales force through monthly rewards to enhance their productivity and ultimately product demand
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Product ManagerNovartis Jul 2010 - Dec 2013Pakistan• Managed the portfolio of an antibiotic, H2 receptor antagonist, two consumer products and one trade product• Prepared, tracked, and presented budgets, forecasts and sales analyses of the assigned brands• Liaised with media agencies to execute ATL and BTL activities• Responsible for the development and execution of trade marketing and promotions to achieve desired shelf levels and consumer demand• Supervised a Key Account Manager to facilitate brand availability at Local Modern… Show more • Managed the portfolio of an antibiotic, H2 receptor antagonist, two consumer products and one trade product• Prepared, tracked, and presented budgets, forecasts and sales analyses of the assigned brands• Liaised with media agencies to execute ATL and BTL activities• Responsible for the development and execution of trade marketing and promotions to achieve desired shelf levels and consumer demand• Supervised a Key Account Manager to facilitate brand availability at Local Modern Trade (LMTs) and International Modern Trade (IMTs) Show less -
Management TraineeNovartis Nov 2009 - Jun 2010Pakistan• Planned and implemented a nation-wide customer loyalty program “Sandoz Jeet” (meaning Sandoz Victory) on all key chemists• Managed a team of sales officers and analyzed change in sales among loyalty program members• Ran various trade activations to keep the loyalty program alive • Monitored the program by analyzing monthly sales and redemption reports
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InternshipSanofi-Aventis Jun 2009 - Jul 2009Head Office, Khi• Conducted a market survey for Cardio-Thrombosis business unit on Clexane, Plavix and the competing brands • Helped the supervisor in market & competitive analysis and sales forecasting
M. Farhan Siddiqi Skills
M. Farhan Siddiqi Education Details
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Institute Of Business ManagementMarketing -
Business/Commerce, General -
Tabani'S School Of AccountancyAccounting And Finance
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Dj Science CollegePre Engineering
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Paf Degree College, FaisalScience
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Pakistan Embassy School JeddahSecondary Education And Teaching
Frequently Asked Questions about M. Farhan Siddiqi
What company does M. Farhan Siddiqi work for?
M. Farhan Siddiqi works for Getz Pharma
What is M. Farhan Siddiqi's role at the current company?
M. Farhan Siddiqi's current role is Senior Marketing Manager.
What is M. Farhan Siddiqi's email address?
M. Farhan Siddiqi's email address is fa****@****ofi.com
What schools did M. Farhan Siddiqi attend?
M. Farhan Siddiqi attended Institute Of Business Management, Karachi University, Tabani's School Of Accountancy, Dj Science College, Paf Degree College, Faisal, Pakistan Embassy School Jeddah.
What are some of M. Farhan Siddiqi's interests?
M. Farhan Siddiqi has interest in Teaching, Social Services, Children, Delivering Motivational Speeches, Fitness Workouts, Social Networking, Education, Health.
What skills is M. Farhan Siddiqi known for?
M. Farhan Siddiqi has skills like Market Research, Marketing Management, Brand Management, Marketing, Product Management, Project Management, Market Planning, Competitive Analysis, Strategic Planning, Leadership, Customer Insight, Cross Functional Team Leadership.
Who are M. Farhan Siddiqi's colleagues?
M. Farhan Siddiqi's colleagues are Nasar Khan, Dangerous Virus, Tooba Waseem, Khial Shirzai, Uzair Alam, Hamid Shah, Muhammed Muzammil Khan.
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