I’m a marketing guy (marketing people aren't all bad, they have a job to do:)I happen to specialise in 'referral-marketing' or 'word-of-mouth' only after discovering the really hard way... because I found that most business owners/managers strongly prefer acquiring customers who are recommended by friends & family, also known as 'referrals'.The only problem is getting clients who are referred to us is often unsteady and challenging.As a matter of fact, 80% of business owners have no procedure or system to generate referral customers when times are difficult - and that's why I want to help local & independent businesses so they can get more referrals consistently.However, it's important you understand that not every person is going to refer you. (I had a harsh dose of reality) Especially if you follow broad stereotypes and cliches that other 'experts' waffle out, i.e. "you should ask for more referrals" or "initiate a refer-a-friend scheme by offering discounts" My intention is to help you improve your overall win rate profitably and without feeling awkward or salesy.