Search Engine Optimization Specialist
Current• WordPress Development: Designed, developed, and maintained responsive WordPress websites tailored to client specifications. Managed website updates, security measures, and regular backups to ensure optimal performance and data integrity. Customize mobile version.• SEO Strategy and Implementation: Conducted comprehensive keyword research and competitive analysis to inform SEO strategies. Optimized website content, meta tags, headers, and images to improve search engine rankings and visibility. Implemented on-page SEO techniques, including internal linking, schema markup, and XML sitemaps. Executed off-page SEO strategies such as link building, guest posting, and social media integration to boost domain authority.• Content Management: Collaborated with content creators to ensure SEO best practices were applied to all web content. Managed content updates and coordinated with the marketing team to ensure timely publishing of new content. Utilized tools like Yoast SEO and Rank Math to streamline content optimization processes.• Technical SEO: Performed technical SEO audits to identify and resolve issues related to site speed, mobile responsiveness, and crawlability. Optimized website performance by implementing caching solutions, image optimization, and minimizing HTTP requests. Ensured proper site architecture and URL structure to enhance user navigation and search engine indexing.• Analytics and Reporting: Monitored and analyzed website performance using Google Analytics, Google Search Console, SEMrush, and other SEO tools. Generated regular reports on key SEO metrics, providing actionable insights to improve website performance. Adjusted SEO strategies based on data-driven analysis to achieve continuous improvement in search rankings and traffic.• Collaboration and Communication: Worked closely with designers, developers, and marketing teams to align website development with business objectives.