Madeleine Hoebenstreit-Spitzbart Email & Phone Number

Vienna, At

Vienna, At

During this period, I volunteered with Women Accelerators, where I took charge of website management and communications.

Vienna, Vienna, At

Project Management / Campaign Management:• Implemented 125+ direct marketing campaigns of different types (trigger-based, automatic, recurring) utilizing an integrated mix of online and offline channels: email marketing, e-banking messages, in-app, landing pages (CMS), direct mails, print materials (brochures, posters), ATM, and call center• Developed a strategy and coordinated a large, cross-divisional banking project in which all communication channels were served, and 6 customer segments were targeted• Selected data in cooperation with the CRM Analytics team and product management• Collaborated across teams including creatives, product management, print production, online marketing, advertising, compliance, customer experience, and sales• Managed 3 outside agencies for direct mails, emails, and integrated marketing campaigns• Presented relevant key performance indicators (KPIs), metrics, and sales funnels to key stakeholders (product management, retail, external partners) on a monthly basis to evaluate and refine marketing initiativesEmail Marketing:• Led 50+ email marketing campaigns including content creation and implementation in MAPP Engage (HTML/CSS) to significantly decrease the outsourcing of these tasks to external agencies• Performed test runs to ensure HTML email renders properly across multiple email clients, mobile devices, and browsers• Planned, executed, and monitored a monthly newsletter with 100,000+ recipients including a landing page (website) and downloadable ePapers• Redesigned the newsletter switching to a responsive email template• Coached team members on email marketing design and implementation to ensure the highest quality in terms of mobile optimization

Vienna, Vienna, At

New York, New York, Us

Website and Social Media:• Conceptualized 10+ webpages for www.pfizer.at on the basis of storytelling using search engine optimization (SEO) for rare diseases, rheumatism, cardiovascular diseases, vaccines• Analyzed a campaign on smoking cessation in Google Analytics and presented the results to key stakeholders within Pfizer• Wrote and translated 12 blog articles for the Get Science Blog www.pfizer.at/get-science on the topics of hemophilia, vaccines, breast cancer, cardiovascular diseases, and innovations in healthcare• Managed the company's intranet site (Sharepoint)• Created content for YouTube videos incl. creation of subtitles and Twitter postings• Incorporated feedback from medical, legal, and regulatory reviewsInternal and External Communication:• Wrote various press releases, articles for professional magazines, and advertorials• Identified and analyzed media coverage across print and online resources for weekly internal reports• Conceptualized an internal Pfizer employee eventSustainability:• Supported the team in the finalization of the sustainability report 2016• Researched on sustainability and internal communication topicspharmaceutical/healthcare industry

New York, New York, Us

• Content creation for various corporate channels (company magazine, newsletters, websites, invitations)• Created, processed and maintained content on the intranet (Sharepoint)• Created presentations• Supported the team in the finalization of the sustainability report 2014-2015 incl. processing and maintenance of the online report• Conceptualized new topics for the website www.pfizer.at• Conducted researchpharmaceutical/healthcare industry

Vienna, At

• Assisted in implementing national and international market research projects, especially product testing• Corresponded with product testers in German, English, and French• Packaged and dispatched testing products• Wrote cover letters and instructions• Maintained the database• Provided general assistance to the market research team (administrative work)Consumer Packaged Goods (CPG) | Baby products

• Conducted market research with the help of netnography (interaction in online forums)• Managed six different platforms on Wordpress• Wrote postings for an Innovation-Blog• Researched on trends and innovations

New York, Ny, Us

Advertising agency | clients: Vienna International Airport, Verbund, Vario, BMW, Pedigree• Updated status reports on a weekly basis• Conducted research for clients• Analyzed competition• Research• Supported in activities for the social project "Room13"

Düsseldorf, North Rhine-Westphalia, De

Consumer Packaged Goods (CPG) | Laundry & Home Care• Created content for the Facebook page of Persil: "waschen rockt!"• Conducted store checks in Austria's biggest health and beauty retail chains• Prepared presentations• Supported the Sales department

New York, Ny, Us

Advertising agency | clients: Vienna International Airport, Verbund, Vario, BMW, Pedigree• Managed and supervised a production plan for printing materials (newspaper and magazine ads) independently• Prepared and assisted in a photoshoot • Conducted research for clients• Analyzed competition

Wien, Wien, At

Advertising agency• Maintained websites in Content Management System (TYPO3)• Analyzed social media channels of clients and competitors and presented the results within Neuherz & Partner

Master’S Degree, Marketing

Exchange Semester In Birmingham, Uk

Certificate, Online Marketing Management

Bachelor’S Degree, Business Administration

Summer School In Finland, Marketing