Jesse Miller Email & Phone Number

Vancouver, Washington, Us

Technical PM, hired as the second Product Manager to lead the Advertising Product Team, focused on delivering 0-1 solutions for brand safety, campaign optimizations and ROI. Accomplishments include:1️⃣ Developed proprietary optimization engine to improve campaign ROI, driving multiple initiatives including traffic distribution (increasing average campaign pacing from 65% to 90%), account balancing (increasing campaign reach by 15%), and dynamic CPM bidding for strategic traffic acquisition and increased ad viewability (up to 75% from 54%).2️⃣ Built system for identifying and blocking fraudulent traffic, reducing inflated CTR by 40% and improving session duration and increased campaign engagement.3️⃣ Led end-to-end launch of a ML model based campaign forecasting system and reccomendation engine, providing advertisers with actionable insights to optimize budget allocation and campaign performance. Drove $240k in incremental ad budget in first 3 months of launch.4️⃣ Spearheaded UX redesign of campaign building experience in order to streamline the ad set and audience creation process, decreasing time-to-launch by 22% and delivering an improved user experience.🏆 Accolades: Winner of a 2024 company-wide "Zoomie" Award, for exemplifying the company value of "Being Relentless"

Business consultant focusing on:-Partnering with clients to develop and execute go-to-market strategies, focusing on website optimization and lead generation through digital activation.-Collaborating to analyze user data, identify market trends, and inform product iterations as needed.-Manage project timelines and budgets, ensuring timely delivery of marketing assets while maximizing ROI.

New York, Ny, Us

Joined Newsela to help kick start ABM and improve digital marketing efforts. Accomplishments include:-Spearheading the introduction of ABM across the company, developing segmentation strategies, personalized campaigns, and driving a 4 million dollar pipeline increase from 22 key target accounts.-Streamlining marketing operations by optimizing Marketo and Salesforce integration, ensuring efficient lead flow and data integrity for enhanced decision-making.-Collaborating with business intelligence to build Looker dashboards, empowering data-driven analysis of marketing ROI and pipeline influence. Also led rebuilding URL tracking system for increased attribution accuracy.-Leading website enhancements resulting in a lead conversion rate increase from 1% to 3%, and implemented a chatbot strategy increasing qualified leads for the sales team.

San Francisco, California, Us

At RollWorks, I was in a unique position of being our lead on digital marketing and analytics, while also being a key contributor to the product roadmap as a platform expert. While I was there I was able to:-Lead the development and execution of targeted ABM strategies, achieving an average ROAS of 3:1 while driving increased pipeline and revenue through account segmentation, personalized campaigns (direct mail, ads, events), and building custom measurement solutions.-Partner closely with product teams as "Customer Zero," providing insights and feedback that shaped the development of the ABM platform.-Manage the marketing technology stack, optimizing conversion tracking, analytics, and onboarding processes to enhance data-driven decision-making.-Collaborate with content and sales teams to align ABM campaigns with target audiences and accelerate opportunity velocity.

San Francisco, California, Us

San Juan, Pr

Launched career in B2B marketing at BOLD, diving headfirst into digital advertising, email campaigns, and web analytics. Over my time at the company, I wore many hats and worked on various initiatives:-Owned end to end campaign execution and email strategy for newly launched Applicant Tracking System product.-Leveraged JIRA to manage website development for ATS product launch, coordinating with web development teams in both Puerto Rico and India. Gained exposure to product management frameworks and workflows.-Led Product Marketing initiatives around messaging and positioning for various brands acquired by the business.

San Juan, Pr

San Juan, Pr

Denver, Colorado, Us

I assisted JazzHR, formerly The Resumator, during their transitional rebrand in the talent management industry. Gained B2B marketing experience in demand generation, customer, and acquisition marketing.

New York, Ny, Us

Field marketing representative responsible for completing grassroots marketing campaigns involving various artists in all genres of music.Tasks included: Setting up listening parties and events, facilitating in store contests, field marketing and promotional events throughout the Bay Area. Promotions using marketing channels including print, digital, and social.

Bachelor Of Science (Bs), Marketing

Associate Of Science (As), Business Administration And Management, General