- Worked with senior leadership to identify, analyze and accelerate strategies for growth.- Developed and implemented annual marketing and communication plans, events and budgets.- Provided strategic oversight to position the company as a leader in the industry.- Drove editorial direction for content and positioning in a very dynamic and fast changing industry.- Developed unique and differentiating ways to bring the brand to life and enhance social engagement.

- Full life cycle management of products from inception, design, manufacturing and launch.- Supported growth of new products through technical sales training and client presentations.- Routinely participated as a guest speaker at various conferences and events.- Served as committee chairman to develop national design standards for commercial kitchens.- Initiated working relationships with local, state and federal agencies to ensure product compliance and provide consultation on regulatory changes.

- Gathered primary & secondary research via field studies, focus groups and customer interviews to cultivate educated business decisions and support new product development.- Collaborated with product managers, engineering and sales departments to improve communications and streamline new product development processes.- Managed digital strategy through direct email campaigns and targeted advertisements.- Managed a video production team to build out company’s digital portfolio.- Managed social platforms and increased social following by 40%.

- Managed lead generation and development of marketing content for healthcare desktop virtualization and security software.- Created regular survey evaluations to measure effectiveness amongst customers, partners and internal staff.- Managed social media platforms and developed a content calendar to grow digital following.- -- Conducted research to gain a better understanding of brand perception in key target areas.