M — Lan serves as a founding partner and project manager at M — N Associates, a Vietnamese branding and creative design studio established in 2014. The studio has gained recognition for its involvement in notable projects such as Guta Cafe, PetChoy, NTJ, Leman Jewelry, Beck's Ice, Malto, HiRaw!, and Bat Trang Museum.M — Lan's contributions have earned her acclaim from esteemed international organizations specializing in branding, packaging, printing, and design systems. These include The One Show, Type Director Club, Art Director Club, Graphis, IDA, German Design Awards, Communication Arts, and Adobe. M — N Associates, under her leadership, has showcased Vietnamese brands on a global scale, with their work featured in publications like BrandNew, IdN, Communication Arts, Creative Boom, It's Nice That, Dieline, World Brand Design Society, and Counter Print.Possessing an MBA, M — Lan takes pride in her diverse professional background, utilizing her experiences to strategically manage and develop numerous projects. Her approach is characterized by strategic thinking, emphasizing clear and open communication, active involvement, and collaboration with clients. She is dedicated to designing processes that are seamless, transparent, and inclusive, aiming to achieve results that align with brand strategy and objectives.