Mohammad Omer Arif Email & Phone Number

Karachi

-Managed and on boarded around 40 ad networks which included some of the world's biggest name in the industry; responsible for all day to day operations, reporting and monitoring their performance.- Currently handling a combined budget of around $500,000 per month for Pakistan, Bangladesh, Sri Lanka, Nepal and Myanmar which contributes to the revenue growth of the company.- Initiated affiliate marketing in Nepal which lead to an over all increase in DAU by 30% and orders by 27%. - Shifted completely from CPS model to CPI model to increase the app user base; continuously carry out A/B testing to assess different strategies and develop best practices according to each country's dynamics this resulted in an increase in orders by 80%, revenue by 110% and DAU by 140%.- Responsible for daily performance reporting and analysis on key digital KPIs and to inform pre-campaign planning, mid campaign optimizations and post campaign learnings.-On boarded fraud prevention tools and developed strategies to avoid waste of resources on fraudulent activities over the app.- Initiated Darazstar project to promote micro influencers in Pakistan and take advantage of this huge untapped market.

Karachi

Karachi

Finance Intern

Karachi University

Karachi

Alamgir Rd, Karachi

A-130 S.I.T.E, Superhighway, Karachi, Pakistan.

Education record

A-Levels, Business/Commerce, General, 3A'S

Activities and Societies: Won The Lyceum School business desire Darul Sakoon Football team member

O-Levels, Business, 7A'S 3B'S

Activities and Societies: Finance Manger Sports Club Leadership training program by Foundation Public School Best athlete Foundation.

Cfa Level 1