One of the fastest growing banks in the United States, City National Bank is a subsidiary of the Royal Bank of Canada (NYSE: RY), with 79 locations in 11 states and $87 billion in assets under management. • Lead product marketing activities, from awareness to customer acquisition, encompassing paid and owned media. Own all marketing processes, risk functions, and operations, with a core focus on creating a world-class customer experience based on data-driven consumer insights. Manage eight direct reports, a team across five states and multiple vendor partners.• Transformed the marketing organization from a reactive analog channel focus to create a genuinely digital-first function. Stood up new scalable capabilities, and delivered a dramatic increase in digital campaign leads to bankers, going from zero in 2019 to over $200M in 2020.• Drove strategy and execution for Adobe and Salesforce platforms which repositioned the City National Bank website as the best performing site in financial services. Earned publicity and industry exposure when Salesforce featured City National’s PPP portal build as a successful case study in unlocking the full power of the platform. • Stood up City National’s Client Insights Practice and created a platform to collect real-time feedback from clients on digital design strategy and execution. Lead a client experience team that has integrated real-time client feedback across all City National digital platforms and aggregated 6,000 pieces of client feedback across various touch points, including an annual Voice of the Client, which influences the business and digital strategy.• Manage key relationships with leading clients and partners, including Google, NBCUniversal, Paramount, LA Times, Playbill, Variety, Workfront, Seismic, Critical Mass, Adobe, and Salesforce.

A leader in investment banking and financial services, Citigroup (NYSE: C) is one of the largest banks globally and the world’s largest credit issuer, with $2.26 trillion in assets and $74.3 billion in revenue.• Led the digital marketing strategy for all Citi FinTech product offerings and drove new customer acquisition and relationship deepening campaigns that consistently surpassed KPI targets. Aligned the goals and vision of the division with top-level corporate objectives. Managed five direct reports and a marketing budget of $13M. • Identified, negotiated, and forged partnerships with Google, Facebook, Publicis, Critical Mass, and TUNE. This no-cost strategy enabled a major, first-time presence at the World Economic Forum, Dreamforce, SXSW, and API World, positioned Citi as a leader in the space, and delivered 100M impressions and $7M+ in media value. • Leveraged consumer insights to inform marketing strategy, campaign execution, and Citi’s approach to design thinking. Guided UX/UI design and product roadmaps for the digital product book of work, prioritized the development of new features, and led the marketing design for the Citi Mobile App.• Developed Citi’s first agile marketing model and placed marketers directly in product scrums for new launches.

• Led the marketing strategy and execution for Citi’s direct-to-consumer digital banking product. Recruited top talent and built an innovative, high-performance team behind Citi’s mobile-first paid, owned, and earned product marketing campaigns across the Global Consumer Bank. Managed two direct reports and a budget of $10M.• Implemented campaigns for Citi’s owned channels and led the first redesign of App Store properties, in-app messaging, email, and out-of-home. Led the first-ever Citi app download acquisition campaign, delivered 2,000 new app-only bank downloads, and transformed the bank’s digital go-to-market strategy going forward.• Broke away from the traditional agency model for the first time and changed the way Citi approaches marketing by partnering with new media and creative providers to harness emerging technologies and business models. • Selected a new technology partner for Citi’s AdTech stack across products and services. Enabled measurement of mobile acquisitions and usage at the origin for the first time and increased efficiencies by 15% to 30%.• Built strong technology and media partnerships with mobile-first partners, including Google, Facebook, Snap, Pinterest, and CNBC. Led brand activations at the World Economic Forum and the Singapore FinTech Festival.

• Led Citi FinTech’s first digital marketing campaign and product launch, which marked a dramatic shift in how Citi brings digital products to market. Crafted an app-based campaign that targeted high-net-worth clients via earned and owned media, delivered results 4X above objective, and achieved recognition from Google for creating the best campaign of any North American bank. Managed one direct report and a budget of $2M. • Developed the overall Citi FinTech marketing strategy and executed a public relations plan for the entire division. Held internal town halls that engaged colleagues and drove awareness of the app internally and within the market. • Established an agile marketing team and lab that enabled the rapid, cost-effective testing of new digital and social platforms. Decreased testing time from a week to just one day and reduced costs by 50%+.