Founder and Managing Director of Canary Medical Key and Medical Key Consulting. After nearly 20 years as a Hospital Pharmaceutical Sales Representative for various multinational pharmaceutical companies, I decided to look for an opening in the Health Tourism sector, focussing mainly on health services owing to the fact that my previous experience had provided me with a sound and ample knowledge in this sector. After having studied the sector and travelling the length and breadth of the planet to become aware of what was being offered internationally, I founded Canary Medical Key, a brand specialised in providing services to the main service suppliers involved in health tourism (especially in medical tourism), patients or clients and service supplier centres (hospitals, clinics, hotels, resorts ...).Canary Medical Key is for the patient a specialised medical tourism facilitator that offers a comprehensive service in the Canary Islands and in other destinations around the world via its wide network of collaborators, being at hand for its clients every step of the way.Subsequently, given the evident lack of training and knowledge in the sector, I founded Medical Key Consulting, the first Spanish consulting brand specialised in Health and Wellness Tourism. With our consulting brand, we help all those service suppliers or companies interested in starting or developing a business in any of the health tourism segments (medical, medical wellness or wellness) by offering the consulting and mentoring services necessary to achieve their objectives (initial situation analysis, market studies, product development, marketing strategies, action plans, training, creation of international departments, commercial representation ...).Among our clients we have the Tenerife Tourist Board, Andorra Business, PROEXCA- Government of the Canary Islands, Casa África, and various clinics, hospitals, hotels and consultants who have developed a line of business line or a project in Health Tourism.