Michael Piekarski Email & Phone Number

Columbus, Ohio, Us

I directed / developed traditional, promotional, social, video, and digital content; merging the digital and physical consumer space. I was a client and agency advisor supporting the shopper journey or end-to-end strategies and communications. I partnered with our new business development team in pitches to prospects. I was ultimately responsible for the financial success and growth of our creative team and maintaining the highest creative output.• Co-led the rebranding of Burger King to include all photography, graphics, on-premise merchandising, digital assets, and zone communications, resulting in increased sales and significant brand engagement.• Developed and launched a new visual identity for Popeyes, resulting in an increased social media following.• Grew our Juniors to Seniors, our Seniors to better leaders, and consistently fostered an environment of inclusivity and teamwork.• I've led successful pitches resulting in new and organic growth – I tell a great story with confidence and persuasion.• Developed a wide variety of digitally-optimized assets, increasing click-through rates by as much as 35% for Tim Hortons Canada. • Ensured that design solutions effectively highlighted product assortments and addressed the nuances of specific retail environments, considering both industry and demographic trends, without compromising brand integrity and consistency.• 249 packaging assets delivered. 11,460 merchandising components activated. 1,082 animated files produced. 1,635 product photos captured for Tim Hortons US in a single year.

Dublin, Ohio, Us

In-house creative lead. I managed internal and external communications. I provided leadership, motivation, growth opportunities, and conveyed the vision and values to the creative team. I planned and led internal / external marketing campaigns, strategy, and advertising efforts. I maintainedcontent for the company web site, print advertisements, social, member communications, events, and corporate sales materials. I established creative standards for internal staff and outside vendors / contractors.• Optimized all sales materials, B2B / B2C communications, website, and overall pitch presence.• Built, structured, and realigned the creative team to the mission of Quantum Health.• Introduced creative briefs, and trained for use.• Redesigned all company collateral and member materials; optimizing QH’s digital and social presence.• Introduced a project management process, enabling better communication and project workflow.• Designed, developed and launched the QH member App and site resulting in high engagement and positive user sentiment.

Chicago, Illinois, Us

I developed and led print, video, digital, and experiential design efforts globally while bringing maximum value to our clients by collaborating with the LB global network.•Leveraged data insights and strategy to find more effective ways to drive consistent branding across allconsumer channels.•Generated ideas and concepts for new business pitches resulting in more creative opportunities / wins.•Transformed rough ideas and general concepts into actionable and tangible products or messages to increase engagement.•Orchestrated new online branding & identity, leading to a significant uptick in brand recognition.•Introduced new products to global markets resulting in increased sales.

Columbus, Ohio, Us

I co-led a 50-person creative team for a retail design, environmental, and customer experience agency with global food and retail brands. Key clients included Scotts, Electrolux, Johnny Rockets, Target, Taco Bell, Gatorade, Walmart, and Aramark. •Managed a team of traditional, digital, and environmental designers.•Introduced and designed physical QSR and retail locations across the country for Walmart, Target, Taco Bell, and Johnny Rockets (H&NDMADE), with high-consumer focus based on data to increase sales and traffic •Pitched work and new business passionately while grounded in strategy; producing growth and revenue.•Built a delivery team to complement our interior and architectural design teams providing “end-to-end” consumer experiences.

Irving, Texas, Us

I led the creative team, and the development of multiple consumer-centric shopper engagements for PepsiCo., Mountain Dew, Aquafina, Samsung, 7-Eleven, Pizza Hut, Field & Stream, DDI, and T-Mobile.•Led the full-image rebrand of Dallas, Texas, which resulted in increases in Facebook fans by 713%, Twitter by 110%, and increased VisitDallas.com traffic by 67%, and unique visitors by 30%. Boosted engagement with over 12K photos posted, as well as achieving a consumer sentiment score of 84%; a 50% improvement over general chatter resulted in a changed perception.•Created highly successful cross-promotion leveraging Mountain Dew and Halo 4. In five months, this international promotional site was visited 11,689,623 times, with users entering 9.4 million codes from purchased products.•Developed new strategy/insights for Pizza Hut; achieving over 10 million fans on Facebook.•Dominated online chatter for digital partnership with Dude Perfect to launch new Cheesy Crust Pizza – capturing 50% of all conversations related to Pizza Hut. Our video had over 2 million views, making it the most-watched video of all-time for the brand.

Dallas, Texas, Us

I led the consumer product creative team for The Coca-Cola Company, P&G, Pizza Hut, Dannon, TAG Body Spray, and Nestle, developing digital, mobile, and traditional advertising. I provided direction to designers, writers, developers, and project managers in multiple locations.•Developed an innovative and award-winning brand platform - Style Series: one of the first Coke efforts in digital brand integration including video, paid media, and never-done-before live-streaming of video events bannering directly from Times Square; increasing sales, relevancy, and positive perception for the brand.•Designed and introduced the first-ever iPad ordering App for Pizza Hut; yielding a 27% conversion rate, and $28.78 ACS all incremental.•Led a highly successful year-long promotion for Coke, which sent social influencers around the world seeking moments of happiness; resulting in positive global brand perception based on sales.

New York, Ny, Us

•Guide and oversee the responsibilities of copywriters, designers, art directors and other members of the creative team in developing a variety of consumer engagements both digital and traditional.•Managed the development of creative work for Pizza Hut, Footaction, TGI Friday's, and Dunkin' Donuts.•Approval and development of work created by the creative team.•Present work to clients, assist in new business, ensure company standards are met.•Delegation of assignments to creative team and freelance staff.

Southfield, Michigan, Us

•Developed National Advertising Campaigns for Mazda USA and Canada to include: Print, Outdoor, digital and Broadcast.•Created campaigns for regional dealer groups in both US and Canadian markets.•Assisted in new business creative development resulting in both new business wins and additional projects.•Oversight of directors, illustrators, production houses and photographers.

New York, Ny, Us

•Created national advertising campaigns for the Ford Motor Company.•Partnered with copywriters to develop award winning campaigns to include – print, outdoor, digital and broadcast video.•Launched new vehicle lines and produced award winning print campaigns.•Managed video/broadcast productions, photo shoots and illustrators.

Advertising Design

Marketing And Design