I am a performance marketing professional with a post graduate program in strategic digital marketing from Great Lakes Institute of Management. I specialize in pay-per-click (PPC) advertising on Amazon, helping businesses grow their sales and revenue with data-driven campaigns.Currently, I work as a Performance Marketing - Amazon Advertising at Cognizant, where I manage advertising campaigns for over 80 brands across various industries. I have a proven track record of delivering high-performance and ROI, leveraging the latest tools and techniques to optimize campaign strategy and execution. I also stay abreast of trends and changes on the Amazon platform, ensuring that my clients follow the best practices and maximize their competitive advantage.In addition to Amazon PPC, I have expertise in other areas of digital marketing, such as search engine optimization (SEO), search engine marketing (SEM), social media marketing, and content creation. I use these skills to create holistic marketing strategies that align with my clients' goals and objectives. I am passionate about learning new skills and technologies, and I enjoy collaborating with other digital marketers and professionals.