Sajeewa Perera Email and Phone Number
Accomplished Business Development and Marketing leader with a dynamic 22-year career across diverse sectors, including Mother & Baby Care, Clothing, Chemical Manufacturing, Beverages, and Construction Materials. My extensive expertise within the Marketing function encompasses holistic management, from sales leadership to driving new product developments and executing impactful promotional campaigns, both online and offline. Adept at budget formulation, agency briefs, and strategic planning, I have consistently elevated brand presence and recall.My journey is underscored by a commitment to excellence and a strategic mindset, further honed through the pursuit of an MBA from the University of Suffolk. This academic foundation, coupled with hands-on experience, equips me with a unique perspective for navigating complex business landscapes. I am poised to leverage this blend of education and practical insight to drive innovative strategies and foster sustainable growth in my next professional chapter.
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Business Development Manager - New Business Vertical (Toys)Atlas Axillia Nov 2023 - PresentColombo, Western Province, Sri Lanka -
Assistant Manager, Business Development - ToysKti - Kiddies & Toys International Aug 2017 - Nov 2023Sri Lanka• Demand Planning & Inventory management for LEGO, Mattel brands, Leap Frog, Maisto Bburago & Step 2.• Planning and executing localized brand promotions for the international toy brands• Handling New product Development for our own IP Toy brands.• Overlooking the sales of the Toys SBU, which also includes; working closely with the distributors, retail chains, modern trade, standalone baby shops, book shops and online marketplaces.• Sole point of contact maintaining stakeholder relationships on behalf of KTI Toys, including; foreign principals, local & foreign distributors, local & foreign suppliers and our sister company KTI India. -
Brand ManagerHameedia Group Of Companies Oct 2015 - Jul 2017Colombo, Western Province, Sri Lanka• Overall responsibility all ATL & BTL advertising• Brand Planning (strategic and tactical)• Annual sales forecasting (value and product wise) and monitoring• Identify area wise gaps and develop and implement plans to bridge them.• Responsible for advertising (coordinating all forms of communications) -
Assistant Brand ManagerHameedia Group Of Companies Mar 2015 - Sep 2015Colombo, Western Province, Sri Lanka
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Assistant Sales Manager - Tile & Mosaic DivisionExel Holdings Ltd. Feb 2013 - Feb 2015Colombo, Western Province, Sri Lanka• Responsible for monthly and annual projection-based value targets of the division.• Plan and implement the projects with the installation department in order to complete on time.• Support on the marketing activities and advertising campaigns in order to improve sales leads -
Business Development ManagerBuildwell Lanka (Pvt) Ltd Apr 2011 - Jan 2013Colombo, Western Province, Sri Lanka• Overall responsibility of developing and functioning the institute• Bringing in new business opportunities which will support to maximize the bottom line.
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Senior Brand Executive - "Signature" RangeHameedia Group Of Companies Jan 2010 - Mar 2011Colombo, Western Province, Sri Lanka• Overall responsibility all ATL & BTL advertising• Brand Planning (strategic and tactical)• Managing the Advertising Budget• Responsible for advertising (co-ordinating all forms of communications)• Market research
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Brand Executive - Multilac PaintsMacksons Aug 2008 - Dec 2009Colombo, Western Province, Sri Lanka• Overall responsibility all ATL & BTL advertising• New Product launches• Responsible for advertising (coordinating all forms of communications)• Market Research -
Market Development Executive - Pepsi Brands & Olè Branded Soft DrinksCapital Maharaja Group Jul 2001 - Aug 2008Colombo, Western Province, Sri Lanka• Overall responsibility for profitability in the key accounts sector in relation to all marketing and promotional activities.• Brand / Marketing Planning for Key Accounts (strategic and tactical)• Responsible for consumer and trade promotions (Planning and Execution)• Responsible for advertising (coordinating all forms of communications)• Pricing and Budgeting / Channel Management and Sales (co- ordination with field sales teams/ key accounts team• New product development / Brand extensions and entry into new categories• Promotional Activities of all key accounts (Hotels, Clubs, Bars etc.)• Involved in Product Launches (Mountain Dew, Ole Nelli, Ole Ashick)• New Product Development (Fruit Juice)• Market research & Analysis -
Data Entry Clerk - Sales Division - Ole MarketingCapital Maharaja Group Jul 2001 - Mar 2005Colombo, Western Province, Sri Lanka• Pre – Selling operation sales data analysis• Coordinating the New product launches• Key Accounts Sales analysis.• Key Accounts Contract sales analysis.• Brand pack wise area wise sales forecasting• Monitoring the area wise sales performance.• Area Wise Discount Accounts and Contract Accounts Sales Analysis.• Key Accounts Sales Analysis.• Key Accounts Contract Sales Analysis.
Sajeewa Perera Education Details
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Merit -
Mathematics
Frequently Asked Questions about Sajeewa Perera
What company does Sajeewa Perera work for?
Sajeewa Perera works for Atlas Axillia
What is Sajeewa Perera's role at the current company?
Sajeewa Perera's current role is 23+ Years Across Industries | Expert in Driving Brand Growth | MBA from University of Suffolk.
What schools did Sajeewa Perera attend?
Sajeewa Perera attended University Of Suffolk, Wigan & Leigh College And University Centre, Mahanama College Colombo.
Who are Sajeewa Perera's colleagues?
Sajeewa Perera's colleagues are Jayani Paranavithana, Shirantha Prasad, Sithum Dilranga, Chethi Parinda, Fabian Ananth, Disuri Ruwanya, Lakshika Priyadarshani.
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SAJEEWA PERERA
Banker | Financial Service Industry | Mba Cardiff Metropolitan University | B.Com (Special) Usjp | Dbfbm (Ibsl) | Dcm (Ibsl) | Edp (Pim) |Kiribathgoda1gmail.com -
1flowtecheng.com -
Sajeewa Perera
Marketing Manager At Nilkamal, Mslim, Mba (Marketing), Pgdip (Marketing) | Wildlife PhotographerColombo District
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