Social Media Marketing Executive
CurrentManaged and optimized paid advertising campaigns across platforms like Facebook Ads and Instagram Ads, driving targeted traffic and conversions.Conducted keyword research, audience segmentation, and A/B testing to improve ad performance and cost-efficiency.Optimized paid social Facebook and Linkedin Campaigns.Presented regular reports on campaign performance.Created engaging content for blogs, social media, and email marketing campaigns.Managed social media accounts, growing audience engagement and brand visibility.Collaborated with functional teams like design, sales, product to ensure digital marketing initiatives.Developed and maintained digital marketing budgets, ensuring cost-effective ad spend.As an individual contributor, independently managing and executing all aspects of digital marketing campaigns and strategies.