M. Sefa Aytaç Email & Phone Number

Istanbul, Türkiye

Territory Responsibility: Türkiye, Azerbaijan, Turkmenistan, TRNC

Türkiye

Territory Responsibility: Türkiye, Azerbaijan, Turkmenistan, TRNC

Istanbul, Turkey

Managing marketing operations including OPEX planning, marketing strategy creation & execution, creating marketing materials for sales team and forecasting for industry department.- Organized and executed segment focused 12 symposiums (some onlines) and 10 round-table meetings that created 9 leads that have potential value of 15 million TL revenue- Accelereted the market research and organised collection of data from ~250 customers of ~300 active customers.- Re-visited… Show more Managing marketing operations including OPEX planning, marketing strategy creation & execution, creating marketing materials for sales team and forecasting for industry department.- Organized and executed segment focused 12 symposiums (some onlines) and 10 round-table meetings that created 9 leads that have potential value of 15 million TL revenue- Accelereted the market research and organised collection of data from ~250 customers of ~300 active customers.- Re-visited “Segmentation” & “Targeting” to increase sales impact.- Created marketing action plan and actively involved in STRAT Plan and sales budgetpreparations.- Created sales tools for field team so that value propositions of products can be transferredto customers.- Performed dual visits with sales team to guide them for “value selling” which helped to get over sales targets.- Reduced discard rate by ~50% with realistic forecast inputsAwards & Recognitions:- 2020 Best Fighting Spirit Award- 2021 Best Industry Team in METER Region. Show less

Istanbul, Turkey

Istanbul, Turkey

Ensuring related patients are tested with appropriate testing methodology and flow cytometries for PNH testing in 31 labs across Turkey are set. Managing the people and budget of service provider that organizes transfers of tests from accounts to reference labs and delivery of results to HCPs. - Increased lab number that are testing PNH from 25 to 31 which helped to lower transfer costs and test result delivery TAT.- Optimized genetic testing for HPP disease. This lowered testing… Show more Ensuring related patients are tested with appropriate testing methodology and flow cytometries for PNH testing in 31 labs across Turkey are set. Managing the people and budget of service provider that organizes transfers of tests from accounts to reference labs and delivery of results to HCPs. - Increased lab number that are testing PNH from 25 to 31 which helped to lower transfer costs and test result delivery TAT.- Optimized genetic testing for HPP disease. This lowered testing cost by %15.- Wrote a SOP to increase efficiency of diagnostic service process. - Managed the establishment of call center for diagnostic services that records calls to check for quality.- Managed the re-definition of job requirements of service provider which increased quality of diagnostic services.- Wrote a Turkish source for PNH test result evaluation. Show less

İstanbul, Türkiye

Planning and implementing sales and marketing activities of real time pcr, sanger sequencing and next generation sequencing products on diagnostic use.- Established a department successfully that consists of 3 people which increased operation effectiveness.- Executed 2 marketing events that helped company to double its revenues of genetic analysis products for 2 years - 5 million TL to 20 million TL.- Strengthened the relationships with main companies and received up to 50% more… Show more Planning and implementing sales and marketing activities of real time pcr, sanger sequencing and next generation sequencing products on diagnostic use.- Established a department successfully that consists of 3 people which increased operation effectiveness.- Executed 2 marketing events that helped company to double its revenues of genetic analysis products for 2 years - 5 million TL to 20 million TL.- Strengthened the relationships with main companies and received up to 50% more discounts on product purchases.- Traveled all universities and hospitals across Turkey that have genetic department and increased brand awareness and got competitor information.- Developed credibility and reputation among KOLs. Show less

Elazığ, Türkiye

Managing sales and marketing activities of laboratory research goods and equipment (mainly Thermo Fisher Scientific) to East Turkey.- Tripled sales revenues in 1 year.- Expanded the sales region from Elazığ to eastern part of Turkey.- Supported academicians with customer orientation approach to help them complete more than 30 masters and doctoral theses with scientific knowledge.- Developed strong relations with main company. This fastened solving the problems of customers… Show more Managing sales and marketing activities of laboratory research goods and equipment (mainly Thermo Fisher Scientific) to East Turkey.- Tripled sales revenues in 1 year.- Expanded the sales region from Elazığ to eastern part of Turkey.- Supported academicians with customer orientation approach to help them complete more than 30 masters and doctoral theses with scientific knowledge.- Developed strong relations with main company. This fastened solving the problems of customers that increased customer satisfaction. Show less

Bachelor Of Science (B.Sc.), Molecular Biology And Genetics

Activities and Societies: Bilgent

Master, Professional Mba, Business Administration And Management, General

Certificate, Business Administration