Support the Director of Sales in producing the sales action plan and assisting with execution of key projects. Work closely with the Groups Supervisor, Food & Beverage Manager and Conference & Events Sales Manager to pro-actively sell the hotel’s facilities to meet budgeted revenue.• Research and helps to identify business opportunities for Groups and MICE and reports findings to management accordingly• Supports Director of Sales in drawing up the sales action plan of the respective segments and drawing up of sales targets on the basis of an exact market analysis and with the aim of optimal room occupancy and high accommodation revenues.• Supports Food & Beverage Manager to grow awareness of food outlets through local marketing activities and promotions. Current Market analysis required along with pro-active activities.• Supports Conference & Events Sales Manager in executing and delivering the Christmas 2016 strategy. This will consist of developing Christmas brochure, contacting all past bookers and prospecting new companies through sales process • Working on internal guest qualification process which will require report analysis, effective data capture material design, internal strategy for effective capture process. • Identification of potential new accounts and assuring the corresponding sales activities to win these customers.• Adheres to pre-defined measurements to ensure overall effectiveness• Implements the use of basic sales techniques • The role includes account planning, proactive tele-sales and relationship building• To reach agreed goals and to deliver incremental revenue for the hotel.