Xavier Gomez Email & Phone Number

Developing the product and marketing strategy for new and existing products across the Disney categoryOverseeing the implementation of the product strategy - including consumer targeting, product and packaging development, and setting and achieving cost targets.Developing and delivering marketing and communications strategies for the organization.Working closely with the company’s Sales team; enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations.Undertake continuous analysis of competitive environment and consumer trends.

Santa Monica, California, United States

As Marketing Coordinator, I am responsible for the entire product development process while working alongside Sr. Managers. My responsibilities include the following: * Managed internal product development database to ensure accuracy & completion* Compiled & analyzed sales data* Positioning, strategizing & executing product lines* Conducted in-depth market research to maintain competitiveness* Established overall brand strategies and marketing plans for approval from both JAKKS management and licensors* Tracked and analyzed sales performance of product lines both in shipments and in POS* Preparing presentations for internal sales purposes, retail meetings and licensor meetings

Los Angeles Metropolitan Area

● Managed social media accounts such as Twitter and LinkedIn while copywriting content and using scheduling platform AgoraPulse to create an effective social calendar● Tracked and analyzed several reports using Google Analytics and social media analytics to determine the effectiveness of SEO campaigns ● Created and managed the company’s website utilizing Squarespace to design pages, create content and update pages accordingly, while ensuring consistency of website content and design● Communicated and coordinated projects with several other team members to meet project deadlines and organize campaigns

Boston, Massachusetts, United States

● Managed and maintained orders in a fast-paced environment, assigning tasks to associates, multitasking multiple services for customers and overseeing the entire process at each shift● Trained and mentored multiple new employees to help transition them into a new work environment to increase efficiency and customer satisfaction● Enhanced store goals, guest satisfaction, and sales numbers through implementation of store planograms, upselling, and providing excellent customer service● Promoted from a barista to shift supervisor through hard work and outstanding performance

London, England, United Kingdom

● Headed social media content creation while posting daily on all social media platforms upping daily user engagement, impressions, number of followers, and profile visits ● Conducted and coordinated trend/internet research to assist in optimizing marketing strategies for the academy to increase digital reach across various social media platforms ● Created, drafted, and edited email newsletters that went to more than 3k+ people

Lubbock, Texas, United States

● Stocked, arranged, and organized merchandise in customer driven areas to drive product sales ● Helped customers complete purchases, locate items, and join reward programs to promote loyalty, satisfaction, and sales numbers ● Mentored new team members on POS system operation, customer service strategies, and sales goals while assisting management with leadership goals and ideas to exceed company goals

Lubbock, Texas, United States

● Ensured that all guests received exceptional customer service by being solutions-orientated to create a pleasant shopping experience ● Performed fast and friendly service while maintaining accuracy with customer transactions ● Assisted customers to place, modify, or track orders using e-commerce software

Bachelor Of Business Administration - Bba, Marketing

Grade: Senior Acitivites and Clubs: Dean's List, Alianza Latina, ALPFA BU Studied abroad in London, UK

Education record