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Jan 2023 - Present
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Mike Nichols Email & Phone Number
Executive | Investor | Advisor | Previously: CMO and Strategy Lead for the Gaming and Search businesses @ Microsoft
at
Tracie Group
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✓ Verified August 2026
3 data sources
Profile completeness 86%
Current company
Role
Executive | Investor | Advisor | Previously: CMO and Strategy Lead for the Gaming and Search businesses @ Microsoft
Location
Los Angeles Metropolitan Area, United States
Who is Mike Nichols? Overview
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Quick answer
Mike Nichols is listed as Executive | Investor | Advisor | Previously: CMO and Strategy Lead for the Gaming and Search businesses @ Microsoft at Tracie Group, based in Los Angeles Metropolitan Area, United States. AeroLeads shows a matched LinkedIn profile for Mike Nichols.
Mike Nichols previously worked as Partner at Tracie Group and Corporate Vice President & Chief Marketing Officer, Gaming at Microsoft. Mike Nichols holds Bachelor Of Business Administration, Marketing & Finance from University Of Michigan.
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Tracie Group
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Profile bio
About Mike Nichols
Award-winning technology executive skilled at architecting innovative business strategies, bringing new products to market, building iconic brands, managing global P&Ls, and developing exceptional teams. Experienced across a range of audiences, product categories, lifecycle stages, business models, and competitive dynamics. Passionate champion for customer-centricity, invention, teamwork, and a growth mindset.
Current workplace
Mike Nichols's current company
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8 roles
Mike Nichols work experience
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Corporate Vice President & Chief Marketing Officer, Gaming
Head of global marketing and strategic planning for the Gaming division. Accountable for divisional business strategy, product marketing, brand management, marketing communications, distribution strategy, consumer insights, and business performance for a diverse portfolio of brands (eg, Xbox, Halo, Minecraft, Gears, Forza) and product lines (eg, subscriptions, games, hardware). Helped transform the business to be a leader in digital gaming, resulting in accelerated growth in reach, subscriptions, revenue and profit. Directed the conception, strategy, and GTM of the industry-leading Xbox Game Pass and Xbox All Access subscriptions. Developed one of the world's largest direct-to-consumer e-commerce channels while maintaining global retail partnerships. Architected strategies which helped make Xbox one of the world's 100 most valuable brands (BrandZ). Built and led a talented and diverse team regularly recognized for creative marketing excellence (e.g., 35 Cannes Lions awards, Clio for "Gaming Marketer of the Year" each year from 2015-2019).
Jan 2014 - Sep 2019
Corporate Vice President & Chief Marketing Officer, Search
Led product marketing and GTM planning for the launch of Bing (2009) and its initial growth phase before being promoted to Corporate VP and CMO in 2011. As CMO, was responsible for business strategy, product marketing, brand management, marketing communications, and business performance. Grew annual revenue to exceed $2B and increased US market share to ~20% in the highly competitive search category, putting the service on its path to global scale and profitability.
May 2008 - Dec 2013
Group Program Manager, Search Engineering
Head of the program management (product management) team responsible for designing image search, video search, news search, instant answers, and query suggestions products and technologies for the company’s internet search initiative.
Jun 2005 - Apr 2008
Chief Of Staff, Online Services Engineering
Led divisional planning, operations and communications for the Sr VP responsible for designing and engineering the company’s search, portal and advertising platforms.
Jan 2003 - Jun 2005
Director Of Product Marketing, Msn
Led the product marketing team responsible for launching a portfolio of new services designed to engage customers and reinvent the MSN brand (eg, MSN Messenger, MSN Explorer, MSN 8, MSN 9).
May 1999 - Jan 2003
Product Marketing Manager, Internet Explorer
Member of the marketing team responsible for Microsoft's efforts to gain leadership in internet browsing software. Responsibilities included industry press/media communications, leading GTM planning for the record-breaking launch of Internet Explorer 5, and competitive analyses for Microsoft senior leadership.
Jun 1997 - May 1999
Product Marketing Manager, Desktop Applications
Marketing lead for a new product in the applications division designed to improve team productivity.
Jul 1996 - Jun 1997
1 education record
Mike Nichols education
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University Of Michigan
FAQ
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What company does Mike Nichols work for?
Mike Nichols works for Tracie Group.
What is Mike Nichols's role at Tracie Group?
Mike Nichols is listed as Executive | Investor | Advisor | Previously: CMO and Strategy Lead for the Gaming and Search businesses @ Microsoft at Tracie Group.
Where is Mike Nichols based?
Mike Nichols is based in Los Angeles Metropolitan Area, United States while working with Tracie Group.
What companies has Mike Nichols worked for?
Mike Nichols has worked for Tracie Group and Microsoft.
How can I contact Mike Nichols?
You can use AeroLeads to view verified contact signals for Mike Nichols at Tracie Group, including work email, phone, and LinkedIn data when available.
What schools did Mike Nichols attend?
Mike Nichols holds Bachelor Of Business Administration, Marketing & Finance from University Of Michigan.
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