Muhammad Salman Email & Phone Number

Karachi, Pk

Karāchi, Sindh, Pakistan

- Drive nationwide commercial strategies, expanding market presence and maximizing revenue across B2B and B2C channels in alignment with corporate goals.- Streamline logistics operations, including First, Middle, and Last Mile processes, to enhance efficiency, reduce costs, and ensure timely service delivery.- Lead and develop cross-functional teams, fostering a culture of continuous improvement and high performance across all operations.- Build strong relationships with clients… Show more - Drive nationwide commercial strategies, expanding market presence and maximizing revenue across B2B and B2C channels in alignment with corporate goals.- Streamline logistics operations, including First, Middle, and Last Mile processes, to enhance efficiency, reduce costs, and ensure timely service delivery.- Lead and develop cross-functional teams, fostering a culture of continuous improvement and high performance across all operations.- Build strong relationships with clients, partners, and internal teams to ensure collaboration, customer satisfaction, and sustainable growth.- Monitor performance, analyze key metrics, and implement strategies to optimize operations and improve profitability. Show less

Karachi

Karāchi, Sindh, Pakistan

- Collaborating closely with corporate clients to assess their current sales processes, identify areas for improvement, and develop tailored strategies to drive revenue growth and market expansion.- Conducting comprehensive market analyses and competitor assessments to inform strategic decision-making and identify opportunities for market differentiation and competitive advantage.- Designing and implementing innovative sales training programs and performance metrics to enhance the… Show more - Collaborating closely with corporate clients to assess their current sales processes, identify areas for improvement, and develop tailored strategies to drive revenue growth and market expansion.- Conducting comprehensive market analyses and competitor assessments to inform strategic decision-making and identify opportunities for market differentiation and competitive advantage.- Designing and implementing innovative sales training programs and performance metrics to enhance the effectiveness of sales teams and optimize sales outcomes.- Providing ongoing support and guidance to corporate executives in the execution of strategic initiatives, monitoring performance metrics, and adjusting strategies as needed to ensure sustained sales growth and business success. Show less

Pakistan

- Leveraged nearly a decade of teaching experience to impart comprehensive knowledge and practical insights in Management, Marketing, Marketing Management, Strategic Management, Corporate Policies and Planning.- Engaged students through dynamic instruction and real-world case studies in Brand Management, fostering critical thinking and strategic branding skills.- Designed curriculum and coursework to instill a deep understanding of Business Research methodologies, equipping students… Show more - Leveraged nearly a decade of teaching experience to impart comprehensive knowledge and practical insights in Management, Marketing, Marketing Management, Strategic Management, Corporate Policies and Planning.- Engaged students through dynamic instruction and real-world case studies in Brand Management, fostering critical thinking and strategic branding skills.- Designed curriculum and coursework to instill a deep understanding of Business Research methodologies, equipping students with the tools necessary for data-driven decision-making.- Facilitated interactive discussions and hands-on exercises in Sales Management, empowering students with the skills to drive sales growth and manage sales teams effectively.- Provided comprehensive instruction in Retail Management and Channel & Distribution Management, preparing students to navigate the complexities of retail operations and supply chain dynamics in modern business environments. Show less

Karāchi, Sindh, Pakistan

- Led a marvelous team of go-getters to explore ways of exponential growth in digital, corporate, and consumer business verticals through meaningful exhaustion of allocated budgets.- Liaised with operations teams to deliver excellence in operationally ultra-sensitive deliveries by continuously improvising product journey, TAT, last-mile hurdles, and other lateral operational procedures.- Pushed sales growth by 27% YOY in Corporate,7% in Retail and 160% in Digital sales channels amidst… Show more - Led a marvelous team of go-getters to explore ways of exponential growth in digital, corporate, and consumer business verticals through meaningful exhaustion of allocated budgets.- Liaised with operations teams to deliver excellence in operationally ultra-sensitive deliveries by continuously improvising product journey, TAT, last-mile hurdles, and other lateral operational procedures.- Pushed sales growth by 27% YOY in Corporate,7% in Retail and 160% in Digital sales channels amidst COVID-19.- Optimized profits up to 17% PAT for the division, the highest ever in the history of the business unit through strong supplier negotiations locally and internationally, restructuring of costing mechanisms, and pricing/repricing of products.- Reviewed periodic business performance to identify areas for improvement and implemented effective strategies to increase efficiency and drive growth. Show less

Karachi

- Managed the P&L of B2B & B2C sales channels by achieving annual topline and bottom-line targets.- Recorded 140% revenue growth through annual agreements over the past 3 years by enhancing market penetration level from 13 annual agreements to 100+ agreements across the country, giving a growth of 47% to the corporate channel.- Conducted in-depth analysis and monitored revenue trends, revised costing structure, and introduced sales dashboards that resulted in the improvement of PAT for… Show more - Managed the P&L of B2B & B2C sales channels by achieving annual topline and bottom-line targets.- Recorded 140% revenue growth through annual agreements over the past 3 years by enhancing market penetration level from 13 annual agreements to 100+ agreements across the country, giving a growth of 47% to the corporate channel.- Conducted in-depth analysis and monitored revenue trends, revised costing structure, and introduced sales dashboards that resulted in the improvement of PAT for the corporate channel from 7% to 28%. - Developed sales tools, efficient incentive policies, and processes to improve in-store marketing on a national level to attract customer footfall at 900+ TCS Express Centers across the country Show less

Karachi

- Delivered timely and effective gifting solutions to corporate clients based on their specific or generic requirements.- Launched First Ever “Sentiments Corporate Catalogue” enhancing product range from 100+ generic products to 300+ customized products, catering to gifting requirements of major Business Sectors and their target audience. (Vol.2 also released in August 2019)- Developed the gifting industry’s first-ever “Employee Engagement Program” specifically targeting the corporate… Show more - Delivered timely and effective gifting solutions to corporate clients based on their specific or generic requirements.- Launched First Ever “Sentiments Corporate Catalogue” enhancing product range from 100+ generic products to 300+ customized products, catering to gifting requirements of major Business Sectors and their target audience. (Vol.2 also released in August 2019)- Developed the gifting industry’s first-ever “Employee Engagement Program” specifically targeting the corporate gifting requirements of HR departments at every stage of an employee’s lifecycle - Launch of SE Corporate Customer Portal on Sentiments Express’s Official Website for capturing online corporate audience - Worked with cross-functional teams for the development of a standardized corporate sales & execution manual for efficient and seamless business execution Show less

Pakistan

- Managed and analyzed the operational budget and expenses, demonstrating full P&L accountability for growing multiple verticals (Warehousing, Fulfilment, SaaS and FTL Transportation) at a fast-paced startup.- Achieved budgeted topline and bottom-line revenue by qualifying sales leads and advising teams through client negotiations to maximize revenue and profitability.- Being a startup venture with a very small base of 9 customers, grew the customer base to 40+ customers within a year… Show more - Managed and analyzed the operational budget and expenses, demonstrating full P&L accountability for growing multiple verticals (Warehousing, Fulfilment, SaaS and FTL Transportation) at a fast-paced startup.- Achieved budgeted topline and bottom-line revenue by qualifying sales leads and advising teams through client negotiations to maximize revenue and profitability.- Being a startup venture with a very small base of 9 customers, grew the customer base to 40+ customers within a year with a 200% increase in profitable sales.- Strengthened customer base by adding key national customers including Foodpanda, Ekaterra, Unilever, Total Parco, IFFCO, Dastgyr, Bazaar, Shan Foods, Pepsi Cola International, Arçelik, Pak Oxygen, and Santex to the portfolio.- Implemented policies and procedures in line with best global practices, and local business requirements to achieve operational excellence. Show less

- Headed the Sales Team of Sind & Baluchistan for Searle's consumer division, leading 3 ASMs and 27 SOs.- Achieved revenue growth of 300% in sales of Searle Vitamin Water within a period of 1.5 years.- Anchored the highest penetration of SVW in rural and suburban markets of the Sindh & Baluchistan region by the development of a strong local area sub-distribution network of around 56 SDs.- Introduced Out of Home channel besides enhancing penetration in LMTs and IMTs by negotiating… Show more - Headed the Sales Team of Sind & Baluchistan for Searle's consumer division, leading 3 ASMs and 27 SOs.- Achieved revenue growth of 300% in sales of Searle Vitamin Water within a period of 1.5 years.- Anchored the highest penetration of SVW in rural and suburban markets of the Sindh & Baluchistan region by the development of a strong local area sub-distribution network of around 56 SDs.- Introduced Out of Home channel besides enhancing penetration in LMTs and IMTs by negotiating strong contracts for maximum volumes, visibility & merchandising deals. - Continuously improved RTM strategies to enhance market presence, stock depth, and distribution footprint. Show less

- Successfully achieved primary and secondary sales targets for the assigned area- Boosted revenue growth by 110% while hitting a sparkling 72% volumetric growth in sales of NP products across the assigned area- Enhanced active customer base of the area from 200 to 400+ customers, through rigorous cold calling, reactivations, and acquisitions- Monitored and reported customers' performance against defined KPIs, including sales out, inventory level, RIG, OG, market penetration… Show more - Successfully achieved primary and secondary sales targets for the assigned area- Boosted revenue growth by 110% while hitting a sparkling 72% volumetric growth in sales of NP products across the assigned area- Enhanced active customer base of the area from 200 to 400+ customers, through rigorous cold calling, reactivations, and acquisitions- Monitored and reported customers' performance against defined KPIs, including sales out, inventory level, RIG, OG, market penetration, on-time order placement, and payments, among others - Executed Channel Category plans at POCs and outlets based on channel and category prioritization with excellent results. Show less

Karachi

- Developed and executed annual Key Accounts plan, business plan, and promotional campaigns to increase brand visibility and sales.- Grew availability of company products from 2 active HoReCa customers to 41 participative, contracted customers- Enhanced penetration in SEC B & C besides improving footprint in SEC A+ & A of Top-21 markets- Established contacts and relationships with Key Accounts and conducted account mapping to leverage company priorities.- Successfully negotiated… Show more - Developed and executed annual Key Accounts plan, business plan, and promotional campaigns to increase brand visibility and sales.- Grew availability of company products from 2 active HoReCa customers to 41 participative, contracted customers- Enhanced penetration in SEC B & C besides improving footprint in SEC A+ & A of Top-21 markets- Established contacts and relationships with Key Accounts and conducted account mapping to leverage company priorities.- Successfully negotiated and locked deals with Key Accounts and high-end HoReCas to improve merchandising, availability, visibility, and consumer engagement activities. Show less

- Effectively managed Trade Marketing and Distribution activities by overseeing 7 Distributions covering 8000 urban and rural outlets.- Directly managed a team of over 12 sales promoters and 20 brand ambassadors. Indirectly managed 10 field supervisors and 50+ salesmen across the assigned area.- Revenue grown by a highest ever YOY growth of 220% in VFM Segment during 2011 with 70% YOY Volumetric Growth- Increased merchandising SOV(Share of Voice) by 60% in allocated Markets as… Show more - Effectively managed Trade Marketing and Distribution activities by overseeing 7 Distributions covering 8000 urban and rural outlets.- Directly managed a team of over 12 sales promoters and 20 brand ambassadors. Indirectly managed 10 field supervisors and 50+ salesmen across the assigned area.- Revenue grown by a highest ever YOY growth of 220% in VFM Segment during 2011 with 70% YOY Volumetric Growth- Increased merchandising SOV(Share of Voice) by 60% in allocated Markets as proved by the retail audits Show less

- Making planned, regular and object oriented visits to customers- Convincing customers to visit Metro Cash & Carry on frequent basis and maintain repeat purchase ratio as per given KPIs - Building, developing and maintaining strong business relationships with customers- Acquiring new customers to portfolio while focusing on retention of the present customers- Key member in rebuilding of Metro C&C Karachi’s business model, territory restructuring and Credit Sales Contract… Show more - Making planned, regular and object oriented visits to customers- Convincing customers to visit Metro Cash & Carry on frequent basis and maintain repeat purchase ratio as per given KPIs - Building, developing and maintaining strong business relationships with customers- Acquiring new customers to portfolio while focusing on retention of the present customers- Key member in rebuilding of Metro C&C Karachi’s business model, territory restructuring and Credit Sales Contract project Show less

- Building, developing and maintaining strong business relationships with customers- Acquiring new customers to portfolio while focusing on retention of the present customers- Achieving given sales targets for the company by developing courteous personal relationship with the customers to fetch exclusive business for DHL- Conveying first hand industry knowledge to analyze business trends in order to participate in future product development as per market needs- Tracking the… Show more - Building, developing and maintaining strong business relationships with customers- Acquiring new customers to portfolio while focusing on retention of the present customers- Achieving given sales targets for the company by developing courteous personal relationship with the customers to fetch exclusive business for DHL- Conveying first hand industry knowledge to analyze business trends in order to participate in future product development as per market needs- Tracking the customers via various business tools to prevent any prevailing business leakage Show less

Master Of Business Administration, Marketing, 3.3

Activities and Societies: Graduate Directory Publication 2007 Headed the 2007 Graduate Directory Team

Master Of Philosophy - Mphil, Business Administration And Management, General, 3.8

Bachelor Of Commerce - Bcom, Business/Commerce, General, 1St Division

Master Of Philosophy - Mphil, Business, Management, Marketing, And Related Support Services, 3.7