Lead Content Designer for US Digital Experience Content team for both TurboTax and Mint. Driving content strategy, publication, and maintenance for all content types including articles, personalization, in-product help, graphics, videos, and chatbot conversations. Established Spanish-specific style guidelines and glossary of terms.

• Develop comprehensive communications, marketing and branding strategies for numerous clients in a variety of industries• Conduct extensive research to provide qualitative and quantitative data that ultimately drives strategy• Evaluate findings to establish brand/campaign positioning and effectiveness• Conceptualize ideas and execution processes for any given project or campaign• Develop content across platforms and mediums to further communications goals• Direct effective execution of strategies within the project scope• Forecast and manage multiple project budgets and timelines• Supervise design team, providing direction, guidance, and feedback throughout• Write editorial and collateral material including web, video, print, and social content• Continually monitor campaign effectiveness, working across teams to modify as necessary, ensuring maximum reach• Expand positioning as client scope of work fluctuates effectively securing their relevancy in the market• Meet directly with clients and stakeholders to coordinate, revise, and execute projects• Hire and oversee vendors as needed to complete projects, ensuring that final production is according to standards• Manage multiple clients and projects simultaneously ensuring that all items are completed according to schedule• Proof and edit all projects throughout revision process and through execution• Organize and be responsible for all deliverables to clients• Troubleshoot problems with deliverables or schedule• Lead intern program, creating training platform that develops their skills for the duration of their position

Advise all graduate and undergraduate engineering student organizations within the Jacobs School of Engineering. Coordinate annual programming that services both on and off campus community, including local industry, academia and K-14 schools. Design and create web, print, and email marketing materials.

Work with several affinity groups to plan and coordinate annual diversity initiatives at UC San Diego including California Native American Day, Black History Month and Cesar Chavez Celebration.