In my current role at Mindshare Philippines, I orchestrate strategic media activation plans tailored to enhance the market presence and consumer engagement for major brands like Tresemme and Sunsilk. I oversee all media efforts and lead a team dedicated to pushing the boundaries of digital advertising.Achievements:• Managing comprehensive media strategies for Unilever’s Beauty Hub Pro, enhancing consumer engagement through AI-driven insights in skin and hair care.• Working closely with brand managers to synchronize media strategies with brand visions, ensuring messaging and objectives are cohesive and impactful.• Developing innovative media buying techniques and comprehensive plans that meticulously allocate budgets to optimize campaign effectiveness and maximize ROI.Providing detailed performance reports and actionable recommendations to drive campaign optimization and deliver impactful results.• Facilitating seamless collaboration across cross-functional teams, ensuring strategies are executed flawlessly and align with overall business objectives.• Analyzing market trends and leveraging consumer insights to continually refine media planning and enhance campaign performance.

• Initiated and led the establishment of the Mexico City office, expanding our media buying operations to better serve global markets.• Managed a diverse team of junior and senior media buyers from various regions including APAC, EMEA, and the US, fostering a culture of excellence and professional growth.• Developed and implemented standard operating procedures and guidelines, significantly enhancing the efficiency and quality of our media buying services.• Coordinated closely with the Sales and Client Servicing teams to streamline processes, ensuring seamless campaign management and client satisfaction.• Collaborated with prestigious brands such as Adobe, Arculus, Hollister, Gucci, Chanel, Disney, Quiktrip, Kitsap, Bose Aviation, Arby's, Papa Murphy's, RACQ, Spotify, Superdry, Panasonic, and McDonald's, delivering tailored media solutions that amplify their market presence.• Possess extensive expertise in managing campaigns across multiple platforms, including Facebook, Google Ads (Skippable, Non-Skip, VAC, TVR, Bumper), Search Ads SEM, TikTok, Twitter, LinkedIn, Snapchat, Pinterest, and DV360.

• Led the media buying team across APAC, EMEA, and the USA, overseeing all phases of media campaign management from planning to execution.• Offered comprehensive support for all aspects of campaign setup, structure, management, and evaluation, ensuring optimal performance and client satisfaction.• Conducted detailed research on advertising platforms, ad formats, and key performance indicators to tailor proposal decks specifically for each client's needs.• Spearheaded pricing strategies by analyzing technology trends, historical data, and campaign results to forecast accurate rates (CPV, CPM, CPC, etc.), crucial for client acquisition and contract closure.• Expert in devising effective media strategies, continually adapting to changing market conditions and client objectives.• Provided essential technical support to all internal teams and clients, enhancing campaign efficiency and resolving issues promptly.• Analyzed campaign performance data extensively to recommend optimizations, driving superior campaign results and maximizing client ROI.

• Expertly handle complex and high-pressure campaigns, demonstrating proficiency in managing diverse online campaigns for clients across APAC, EMEA, and the US.• Drive brand awareness and engagement through strategic planning and execution of Search, Video, and Display Ads campaigns across multiple platforms including Facebook, Google Ads, DV360, Twitter, and Snapchat.• Achieve comprehensive campaign optimization by focusing on minimizing buy rates while ensuring alignment with marketing objectives.• Oversee the entire campaign lifecycle to ensure all goals are met, from conception to the guaranteed delivery of results.• Generate detailed market trend reports and monitor advertising impact to keep clients informed and strategic.• Provide valuable campaign insights and recommendations, enhancing campaign performance and client satisfaction.• Handle Facebook Business Ad accounts with a high degree of skill, including:○ Setting up campaigns, ad sets, and ads○ Implementing interest targeting and grouping per ad set for optimal performance○ Assigning demographic and geographic targeting○ Managing creative assets, whether uploading new creatives or selecting from existing posts○ Creating Custom Audiences for lookalike and remarketing purposes○ Developing and providing Event Pixels with source code to clients for enhanced tracking and analytics.

• Managed sophisticated online campaigns across diverse markets including APAC, EMEA, and the US, enhancing brand visibility and engagement.• Developed and executed Search, Video, and Display Ads campaigns on platforms like Facebook, Google Ads, DV360, Twitter, and Snapchat, ensuring optimal strategy and execution.• Spearheaded complete campaign optimization efforts, focusing on achieving the lowest possible buy rates while meeting marketing objectives.• Oversaw the entire campaign lifecycle, ensuring all goals were met and expectations exceeded.• Produced detailed market trend reports to inform strategy and decision-making, helping clients understand shifts and opportunities.• Monitored the impact of advertising efforts, providing critical insights into campaign performance and effectiveness.• Delivered comprehensive campaign insights and recommendations, aiding clients in refining strategies and achieving better outcomes.• Expertly managed Facebook Business Ad accounts, handling tasks such as:○ Setting up campaigns, ad sets, and ads.○ Implementing targeted interest grouping within ad sets to maximize performance.○ Assigning demographic and geographic targeting to refine audience reach.○ Managing creative content, including uploading new creatives or utilizing existing posts.○ Creating and managing Custom Audiences for targeted remarketing and lookalike audience strategies.○ Developing and deploying Event Pixels, providing clients with the necessary source code for advanced tracking and analytics.

• Collaborated closely with Account Managers and Directors to address client needs, delivering timely reports, insights, and answers to campaign-related queries.• Ensured seamless campaign execution by effectively communicating any in-flight adjustments to the internal buying and planning teams.• Initiated and brainstormed thought leadership topics, developing shareable one-sheeters that contributed to enhanced client retention and growth.• Managed the full campaign lifecycle for small to medium-sized clients under the guidance of Account Managers and Directors, overseeing all aspects from inception to completion.• Assembled comprehensive post-campaign reports using Excel and PowerPoint, providing a detailed narrative of campaign performance and key outcomes.• Contributed innovative ideas to enhance campaign performance, offering valuable insights and bolstering the overall value provided to clients by the company.

As an Account Strategist for Google AdWords, I specialize in educating and supporting advertisers from Australia and New Zealand. My role involves a strategic blend of communication, analysis, and continuous optimization to enhance the online advertising efforts of our clients ranging from small to large businesses.Key Responsibilities:• Conduct both outbound and inbound educational interactions with advertisers, focusing on the strategic use of Google AdWords to achieve business goals.• Develop and implement comprehensive campaign structures, utilizing Google AdWords Editor for efficient campaign uploads.• Manage multiple Google AdWords accounts, ensuring alignment of business goals with campaign structures through meticulous analysis.• Optimize accounts comprehensively, enhancing bids, conversions, keyword selection, ad text, image ads, placements, ad schedules, delivery methods, video ads, and landing pages for optimum quality scores.• Monitor competitive keywords actively, revise ad copies through split testing, optimize campaigns and ad groups, and continuously add negative keywords to refine targeting.• Offer website suggestions to unlock potential opportunities, manage budgets effectively to maximize ROI, and maintain vigilant campaign monitoring to capitalize on further market opportunities.• Communicate results and opportunities back to clients clearly and effectively, providing them with insights and actionable strategies.• Provide relevant training to help clients understand the marketing approach through the Google AdWords interface, discussing the benefits and features of online advertising.• Serve as the onsite Google representative, providing product-specific support and acting as a liaison between our vendor partner and Google’s internal B2B marketing team.• Responsible for tracking, analyzing, and optimizing keyword performance and bid management, as well as creating, implementing, and analyzing customer acquisition strategies online.

In my role as a Customer Engagement Specialist, I focus on introducing new customers in the United States to the benefits of VOIP (Voice Over Internet Protocol) phone services. I engage with interested customers through outbound calls, effectively explaining the product's features and aligning these with their specific needs.Key Responsibilities:• Conduct outbound calls to potential customers, providing education and support on the advantages of VOIP services.• Emphasize product features and benefits, ensuring customers understand the value and efficiency of switching to VOIP.• Assist customers in selecting the right products based on their unique needs, product specifications, and compliance with applicable regulations.• Analyze customers’ needs and their technical understanding to recommend solutions that best fit their requirements.• Address customer queries regarding product features, pricing, availability, usage, and credit terms, providing clear and comprehensive information.• Serve as an "UPSELL" lead caller, proactively contacting both new and existing customers to explore opportunities for upgrading their existing service.