Building brands people love by positioning businesses at the center of cultural cool. Worked alongside iconic brands like NME, Universal Music Group, DefJam Recordings (SEA), Hennessy and Samsung.

Masterminded cult status: Spearheaded creative direction to create a leading experiential party brand with millions in social media hits, securing 6 figures in revenue + star-studded collaborations within music and nightlife. Will forever have a special place in my heart.- Oversaw the strategic management and creative direction of the independent party collective with expertise in business development, corporate partnerships/sponsorships, brand marketing, and visual communications, driving 6 figures in revenue within one year of the brand’s launch.- Developed visually stunning and effective IPs with multimedia visuals and shareable content that built a cult-favourite brand and attracted collaborations with key brands such as UMG Singapore, Hennessy, Fly Live Entertainment, DrinkAid, Zouk Singapore, Drip Singapore, Cherry Discotheque, and PRISM Nightclub; Since its inception, the collective’s campaigns enjoyed over 3.5 million impressions and saw an average engagement rate of 60% across their posts.- Spearheaded marketing efforts for the Singapore stop of the Lil Mosey Asia Tour, effectively coordinating with internal and external stakeholders to achieve exceptional results of 500k impressions over a month and a noteworthy turnout of 1000 guests.- Pioneered cross-industry collaboration and event curation with Universal Music Group Singapore, driving a joint December holiday campaign and a standout New Year's Party to enhance brand visibility and create memorable experiences.