Matt Gutierrez Email & Phone Number

• This role serves as the primary liaison between university partner marketing departments and our internal teams, serving as a strategic marketing professional and brand advocate. Skilled in developing and implementing.
• Cultivate robust relationships with university partners, internal teams, and key stakeholders.
• Devise and implement marketing strategies for partner accounts.
• Conduct regular marketing assessments and deliver presentations for both internal and external stakeholders.
• Act as a marketing strategist, formulating plans to meet inquiry volume targets in alignment with launch objectives.
• Manage all marketing and advertising resources for designated university partners.

Carmel, Indiana, United States

• Responsible for the overall management of the marketing activities of RE/MAX Ability Plus and other entities under the Build your Bonfire,LLC, allowing for the synergy of all entities while encompassing the branding of.
• Design, implement, and facilitate annual marketing plan for RE/MAX Ability Plus as well as each entity under the Build your Bonfire, LLC umbrella.
• Plan and administer the RE/MAX Ability Plus Marketing Operations budget as well as the underlying budget for each entity.
• Manage the development of promotional materials including marketing collateral and print copies.
• Oversee corporate communications activities including external and internal communications and Public Relations activities.
• Supervise all members of the Marketing team across entities including the following functions: Creative, Website, Social Media, Events, Affiliates, Agent Program, and Marketing Campaigns whether they are employees of.

Indianapolis, Indiana Area

• Primary Duties:
• Translate business goals into marketing strategies and objectives that facilitate overall business growth including creating and implementing innovative and effective sales and marketing programs to drive traffic and.
• Develop and maintain all graphical aspects for the following brands: Scotty's Brewhouse (10 Locations), Thr3e Wise Men Brewing Co., and C3 Bar in Bloomington.
• Communicate with a team of General Managers and provide strategic oversight of the development of restaurant level tactics to address store-specific marketing opportunities/concerns.
• Ensure each venue has an annual promotional calendar including but not limited to partnerships/sponsorships, guest experience initiatives, private event sales support and other programs that drive bottom line.
• Oversee and manage the development and production of branded print collateral, menus, signage, etc. and ensure brand standards are adhered to.

• Developed and maintained all graphical aspects of the International Fraternity including the continued development of the companies brand/campaign, streamlining and aligning brand, maintaining a repository of logos.
• Analyzed and developed marketing campaigns which included survey deployment, alumni engagement, and partnerships with other organizations and companies
• Provided assistance in event planning for educational events.

• Responsible for the continued development, growth in membership, growth in total groups, educational opportunities, alumni involvement, and charitable contributions for 79 groups in northeast United States and 4 groups.

• Developed several illustrations and logos that were used in multiple mediums, and served as a graphical consultant for the complete rebranding of the organization.

• Responsible for restarting TKE chapters at universities that currently had an inactive chapter, working with undergraduates who expressed interest in starting a TKE chapter on their campus, and current TKE chapters.
• Successfully started 12 new groups (4.4% growth in the number total groups) that produced 133 new members (3.8% of total new members), and secured 4 new university approved expansions for 2010-2011