Matt Gutierrez Email & Phone Number

This role serves as the primary liaison between university partner marketing departments and our internal teams, serving as a strategic marketing professional and brand advocate. Skilled in developing and implementing annual inquiry-generation marketing plans, overseeing marketing materials, and executing projects. These efforts have yielded a 9.2% increase in year-over-year inquiries across all accounts in 2023.Primary Responsibilities:• Cultivate robust relationships with university partners, internal teams, and key stakeholders.• Devise and implement marketing strategies for partner accounts.• Conduct regular marketing assessments and deliver presentations for both internal and external stakeholders.• Act as a marketing strategist, formulating plans to meet inquiry volume targets in alignment with launch objectives.• Manage all marketing and advertising resources for designated university partners.• Manage Marketing Project Specialists to ensure accurate project submissions in the project management platform.• Ensure brand conformity across all allocated accounts and oversee the approval process.• Develop and maintain essential messaging documents, including competitive research, value propositions, editorial guidelines, and creative briefs for designated accounts.• Direct offline media purchases for assigned accounts.

Carmel, Indiana, United States

Responsible for the overall management of the marketing activities of RE/MAX Ability Plus and other entities under the Build your Bonfire,LLC, allowing for the synergy of all entities while encompassing the branding of each of the entities.Primary Duties:• Design, implement, and facilitate annual marketing plan for RE/MAX Ability Plus as well as each entity under the Build your Bonfire, LLC umbrella.• Plan and administer the RE/MAX Ability Plus Marketing Operations budget as well as the underlying budget for each entity.• Manage the development of promotional materials including marketing collateral and print copies.• Oversee corporate communications activities including external and internal communications and Public Relations activities.• Supervise all members of the Marketing team across entities including the following functions: Creative, Website, Social Media, Events, Affiliates, Agent Program, and Marketing Campaigns whether they are employees of the Company or contract assistance.• Develop the overall marketing, communication and branding strategy to support internal and external partner specific initiatives.• Manage marketing strategy to improve web presence, social media outreach and proposal development.• Develop strategies to increase firm visibility through presentations, webinars, content marketing.• Translate entity objectives and strategies to develop brand portfolio objectives, strategies and plans to facilitate entity growth.• Build and develop a Marketing team which is competent, commercially astute, dedicated and efficient.• Manage day to day activity with public relations, press and marketing communications agencies.• Develop and deliver presentations and strategies to the business unit and executive committee where appropriate.• Manage the Marketing functions (Creative, Website, Social Media and Marketing Campaigns).

Indianapolis, Indiana Area

Primary Duties:• Translate business goals into marketing strategies and objectives that facilitate overall business growth including creating and implementing innovative and effective sales and marketing programs to drive traffic and increase sales revenue and profit margins.• Develop and maintain all graphical aspects for the following brands: Scotty's Brewhouse (10 Locations), Thr3e Wise Men Brewing Co., and C3 Bar in Bloomington.• Communicate with a team of General Managers and provide strategic oversight of the development of restaurant level tactics to address store-specific marketing opportunities/concerns.• Ensure each venue has an annual promotional calendar including but not limited to partnerships/sponsorships, guest experience initiatives, private event sales support and other programs that drive bottom line profitability.• Oversee and manage the development and production of branded print collateral, menus, signage, etc. and ensure brand standards are adhered to.• Develop strategic alliances/partnerships to support marketing initiatives.• Work in conjunction with the management team on planning, budgeting, managing and executing media and promotions, and provide analysis of results.• Develop and execute marketing plans for new restaurant openings including pre-opening activities, grand-opening events and post-opening sustainability.• Developed and implemented the 2013 and 2014 yearend sales promotion which successfully increased sales from the previous year by 23%, and projections show an anticipated increase of 15% in 2014.• Manage and distribute all brand marketing materials and warehouse inventory items.

• Developed and maintained all graphical aspects of the International Fraternity including the continued development of the companies brand/campaign, streamlining and aligning brand, maintaining a repository of logos, designs, and images, and managing the company periodical and integrating an online edition.• Analyzed and developed marketing campaigns which included survey deployment, alumni engagement, and partnerships with other organizations and companies• Provided assistance in event planning for educational events.

• Responsible for the continued development, growth in membership, growth in total groups, educational opportunities, alumni involvement, and charitable contributions for 79 groups in northeast United States and 4 groups in northeast Canada.

• Developed several illustrations and logos that were used in multiple mediums, and served as a graphical consultant for the complete rebranding of the organization.

• Responsible for restarting TKE chapters at universities that currently had an inactive chapter, working with undergraduates who expressed interest in starting a TKE chapter on their campus, and current TKE chapters struggling with membership recruitment.• Successfully started 12 new groups (4.4% growth in the number total groups) that produced 133 new members (3.8% of total new members), and secured 4 new university approved expansions for 2010-2011