- Created, executed, and managed marketing programs and campaigns- Developed strategies and managed the campaigns across print, broadcast, and online platforms- Responsible for making a detailed timeline/calendar for the proper execution of the campaign- Responsible for developing budget alongside finance dept.- Organized events such as product launches, exhibitions, and photo shoots.- Responsible for crisis management- Responsible to identify potential business development opportunities for prospective brand collaboration- Developed end report for all campaignsLeading account of various brands including - Lux, Spotify, Ethnic, PMI, etc.

- Drafted and executed Digital & BTL marketing plans to promote the brand/client’s event.- Responsible for managing and directing the organization's internal and external communications.- Created and managed PR plan, including budgets and timeline.- Drafted and executed Digital & BTL marketing plans to promote the brand/client’s event.- Managed Exhibitions.- Monitored market activities of competitors (Competitive analysis).- Provided reports, specifications, and creative briefs and ensure timely invoicing, etc.Worked on several leading projects including - Dubai Expo 2020, Sindh Investment Conference organized in collaboration with Govt of Sindh(GoS), KTPL CSR campaign and Season 1 Launch, Build Home Expo, etc.

- Worked on digital marketing strategies for various leading brands.- Planned and executed the overall digital marketing strategy.- Assisted the creative team in artwork and design as per client brief.- Client Account Management.- Content creation.- Worked alongside BTL teams to execute a smooth and effective campaign.- Monitored competition and provided suggestions for improvement.- Responsible for crisis management.Worked on creative digital strategies of multiple brands including AKD Securities, Pizza Hut, Suntop (UAE/Qatar/Kuwait), Lucky Foods Pakistan, TRESemmé, Isuzu, Beauty UK, MAK, Dawlance, Olor, Maggie, Dew, etc.