Maali Abdoun

Maali Abdoun Email and Phone Number

Senior Social Media Assistant @ UNHCR, the UN Refugee Agency
Dubai, AE
Maali Abdoun's Location
Dubai, Dubai, United Arab Emirates, United Arab Emirates
About Maali Abdoun

A result-oriented Digital Strategist with 6 years of growth, I build high-impact online presences for diverse clients (healthcare, fintech, governance, media agencies, real estate, restaurants). Fueled by data and a passion for results, I deliver:Growth: Increased lead generation, client acquisition, and brand awareness.Strategic Campaigns: Develop and execute 360° marketing plans across all digital channels.Adaptability: Proven ability to thrive in fast-paced environments and understand client needs across industries.Native Arabic speaker, fluent in English. Dependable, organized, and detail-oriented, with exceptional verbal and written communication skills.

Maali Abdoun's Current Company Details
UNHCR, the UN Refugee Agency

Unhcr, The Un Refugee Agency

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Senior Social Media Assistant
Dubai, AE
Website:
unhcr.org/fr
Employees:
252
Maali Abdoun Work Experience Details
  • Unhcr, The Un Refugee Agency
    Senior Social Media Assistant
    Unhcr, The Un Refugee Agency
    Dubai, Ae
  • La Vida Clinic
    Content Creator
    La Vida Clinic Sep 2024 - Present
    Dubai
    Create and edit compelling stories and short-form videos (for lnstagram, Snapchat and Tik-tok) that showcase beauty treatments, products, and client transformations.Develop aesthetically pleasing content that aligns with the brand's visual identity and platforms, with a goal to increase followers and engagement.Execute content strategies focused on lnstagram, Snapchat, TikTok, and other visual to keep our brand at the forefront of the industry.Stay updated on the latest tends in… Show more Create and edit compelling stories and short-form videos (for lnstagram, Snapchat and Tik-tok) that showcase beauty treatments, products, and client transformations.Develop aesthetically pleasing content that aligns with the brand's visual identity and platforms, with a goal to increase followers and engagement.Execute content strategies focused on lnstagram, Snapchat, TikTok, and other visual to keep our brand at the forefront of the industry.Stay updated on the latest tends in social media, beauty, aesthetics, and content creation ideas that attract new followers.Manage social media accounts, ensuring regular posting and interaction with followers tobuild and grow a strong online community.Track content performance, follower growttr, and optimize future content for better results.Capture behind-the-scenes content, client testimonials, and real-time beautytransformations to enhance brand authenticity and athact new followers.Collaborate with the marketing team to brainstorm and produce fresh, innovative contentSupport the marketing team with reports and plansCo-ordinate with the agencies to ensure updation and maintenance of the clinics' websites with the latest content and materials to support social media efforts Show less
  • Tajmeel
    Social Media Manager
    Tajmeel Oct 2023 - Jun 2024
    Dubai, United Arab Emirates
    Led the development and execution of comprehensive social media strategies, resulting in increased brand visibility, engagement, and sales.Created and curated engaging visual content (before/afters, treatment videos, client testimonials) across platforms (Instagram, Facebook, LinkedIn, TikTok, SnapChat.) to effectively showcase the clinic's expertise and results.Implemented targeted advertising campaigns (e.g., Meta Ads) that achieved a 20% increase in appointments and… Show more Led the development and execution of comprehensive social media strategies, resulting in increased brand visibility, engagement, and sales.Created and curated engaging visual content (before/afters, treatment videos, client testimonials) across platforms (Instagram, Facebook, LinkedIn, TikTok, SnapChat.) to effectively showcase the clinic's expertise and results.Implemented targeted advertising campaigns (e.g., Meta Ads) that achieved a 20% increase in appointments and consultations.Monitored social media metrics and KPIs, providing regular reports to management and optimizing strategies for peak performance.Identified and secured impactful influencer partnerships, ensuring brand alignment, reach, and engagement. Created content that resonated with the target audience.Managed influencer negotiations (contracts, compensation, deliverables) and delivered reports assessing campaign impact and recommending future optimizations. Show less
  • Estelaza Clinic
    Digital Manager
    Estelaza Clinic Apr 2022 - Oct 2023
    Dubai, United Arab Emirates
    Led development and execution of social media strategies that boosted brand visibility, engagement, and sales.Created and managed engaging content (before/afters, treatment videos, client testimonials) across platforms (Instagram, Facebook, etc.) to showcase clinic expertise and results.Implemented targeted advertising campaigns (e.g., Meta Ads) that increased appointments/consultations by 20%.Analyzed social media metrics (KPIs) and provided regular reports with adjustments for… Show more Led development and execution of social media strategies that boosted brand visibility, engagement, and sales.Created and managed engaging content (before/afters, treatment videos, client testimonials) across platforms (Instagram, Facebook, etc.) to showcase clinic expertise and results.Implemented targeted advertising campaigns (e.g., Meta Ads) that increased appointments/consultations by 20%.Analyzed social media metrics (KPIs) and provided regular reports with adjustments for optimal performance.Identified and secured influencer partnerships based on brand alignment, reach, and engagement. Created impactful content that resonated with the target audience.Managed influencer negotiations (contracts, compensation, deliverables) and reported on campaign impact, recommending optimizations.Managed on-the-ground live event social media coverage, including planning, execution, and closing reports with insightful data and analysis. Show less
  • Zero Gravity
    Social Media Officer
    Zero Gravity Jan 2022 - Apr 2022
    Abu Dhabi, United Arab Emirates
    Developed and implemented social media strategies, policies, and guidelines.Leveraged social listening tools to understand audience trends and preferences, adapting content and strategy to maximize engagement.Established and managed a successful YouTube presence through content ideation, creation, publishing, account management, and optimization, along with implementing paid ads and campaigns.Monitored SEO metrics and customer engagement to suggest content optimization… Show more Developed and implemented social media strategies, policies, and guidelines.Leveraged social listening tools to understand audience trends and preferences, adapting content and strategy to maximize engagement.Established and managed a successful YouTube presence through content ideation, creation, publishing, account management, and optimization, along with implementing paid ads and campaigns.Monitored SEO metrics and customer engagement to suggest content optimization strategies.Collaborated with copywriters and designers to ensure content was both informative and visually appealing.Brainstormed creative ideas and campaigns with the marketing team. Show less
  • Sadaf Media
    Social Media Manager
    Sadaf Media Jan 2021 - Jan 2022
    United Arab Emirates
    Developed, implemented, and managed a comprehensive social media strategy that included KPIs and metrics for optimal performance.Generated creative and engaging content for various platforms (Facebook, Instagram, TikTok, LinkedIn) to drive audience engagement.Analyzed social media campaign performance, adjusted strategies for continuous improvement, and stayed current with social media trends and technologies.Collaborated with copywriters and designers to create informative… Show more Developed, implemented, and managed a comprehensive social media strategy that included KPIs and metrics for optimal performance.Generated creative and engaging content for various platforms (Facebook, Instagram, TikTok, LinkedIn) to drive audience engagement.Analyzed social media campaign performance, adjusted strategies for continuous improvement, and stayed current with social media trends and technologies.Collaborated with copywriters and designers to create informative, visually appealing content consistent with the brand voice.Planned and executed social media advertising campaigns including paid ads, promotions, and contests.Generated and presented reports analyzing social media performance, insights, and recommendations.Conducted regular social media audits and competitor analysis to identify areas for improvement.Monitored social media accounts and coordinated timely responses to comments, messages, and inquiries, ensuring adherence to brand guidelines. Show less
  • Electronic Banking Services Co. Ltd. (Ebs)
    Information Security Specialist
    Electronic Banking Services Co. Ltd. (Ebs) Jan 2020 - Feb 2021
    Khartoum, Khartoum State, Sudan
    Maintained network security by ensuring timely updates, conducting regular tests, implementing patches, and enforcing best practices.Collaborated with other departments to promote adherence to security protocols.Analyzed network systems to optimize security measures.Ensured optimal operation of security tools across company networks and devices.Researched emerging security threats and implemented safeguards for protection.Protected the company's digital systems by… Show more Maintained network security by ensuring timely updates, conducting regular tests, implementing patches, and enforcing best practices.Collaborated with other departments to promote adherence to security protocols.Analyzed network systems to optimize security measures.Ensured optimal operation of security tools across company networks and devices.Researched emerging security threats and implemented safeguards for protection.Protected the company's digital systems by implementing comprehensive security measures. Show less
  • Semicode
    Digital Marketing Executive
    Semicode Feb 2018 - Dec 2019
    Sudan
    Analyzed key website traffic metrics to identify opportunities for improvement.Enhanced customer journeys through strategic touchpoint development.Improved organic search engine visibility and traffic by implementing on-page SEO strategies.Oversaw the execution of advertising and communication campaigns (social media, TV, events).Market research and analysis to assess trends, brand awareness, and competitor activity.Gathered customer insights through surveys to inform… Show more Analyzed key website traffic metrics to identify opportunities for improvement.Enhanced customer journeys through strategic touchpoint development.Improved organic search engine visibility and traffic by implementing on-page SEO strategies.Oversaw the execution of advertising and communication campaigns (social media, TV, events).Market research and analysis to assess trends, brand awareness, and competitor activity.Gathered customer insights through surveys to inform marketing efforts.Created compelling marketing copy for diverse materials (brochures, press releases, website content).Monitored campaign performance using metrics and delivered reports for evaluation.Collaborated with managers to develop and monitor marketing budgets. Show less

Maali Abdoun Education Details

Frequently Asked Questions about Maali Abdoun

What company does Maali Abdoun work for?

Maali Abdoun works for Unhcr, The Un Refugee Agency

What is Maali Abdoun's role at the current company?

Maali Abdoun's current role is Senior Social Media Assistant.

What schools did Maali Abdoun attend?

Maali Abdoun attended Sudan University Of Science And Technology.

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