• Decreased cost per acquisition (CPA) by 52% by improving and implementing the paid advertising strategy• Planning and executing the annual marketing budgets for North America Market• Planning and implementing the new product introduction strategy • Develop analytical forecasting and competitor analysis system• Manage and train the marketing team at Singapore HQ.• Develop and implement an inbound marketing strategy• Negotiate and manage the agency providers, consultants, freelancers• Develop an Email Marketing strategy for the marketing and sales department

Planned and executed marketing and branding services for SMB’s, startups and enterprise clients. Led a team of five direct reports.

Built the marketing department. Executed a B2B design, strategy, content and created and implemented a channel marketing strategy which attracted potential buyers for the company.Achievements• Implemented a SEM user acquisition channel from inception• Developed a B2B Partner Ecosystem expansion strategy which increased the core business and identified other synergistic growth opportunities• Created and implemented a content marketing plan to educate and entice new users

Led digital marketing efforts for an e-commerce platform to optimize designers’ sales and marketing directly to consumers. Managed content marketing for 3,000+ brands for a network of 12,000 online influencers. The Company operates under cityblis.com with 100,000+ monthly unique visitors from US, North Europe, and Australia. Backed by Silicon Valley angels and seed funds, the business grew 21% month on month.Achievements• Started from $0 in sales, and within nine months increased revenue to $1M• Led a team of five direct reports, established a core multi-channel marketing strategy including SEM, social advertising, brand storytelling, content and email marketing, and affiliate marketing• Created the Cityblis affiliated network and expanded it to 12,000+ online influencers• Improved the SEM marketing strategy which Increased paid acquisition channels by 3x • Implemented experiential marketing, such as partnerships with celebrity brands, Jennifer Lopez, and designers from the TV fashion show Project Runway

Delivered consultative SMB solutions for Enterprise travel clients including agencies and hotels to improve decision making efforts with greater efficiency. Resolved and improved clients’ marketing strategies, growth plans, expansion, and requirements development.Achievements• Al Rais Travel Agencies: Created a three-year marketing and branding plan which transformed struggling newly acquired three-star hotels to meet annual growth and operation goals o Designed and managed the full customer lifecycle, from prospect acquisitions to customer communications, referral programs and customers’ satisfaction programs• Carnival Travel: Created the marketing and business development blueprint to establish the company in the competitive Dubai tourism market

Led creative design development and ideation of concepts for an in-flight magazine for Mehrabad International Airport.Achievements• Managed a publishing team of talented copywriters, art directors, designers for the Mehrabad Magazine• Created a three-year monetization plan for the magazine and exceeded the 10%+ revenue growth plan