Maansi Gupta Email & Phone Number

Gurgaon, Haryana, India

Simplify to Multiply

Gurgaon, India

• Developed and executed a business turnaround strategy for the company
• Transformed the brand and created Version 2.0 to appropriate a niche in the market
• Achieved company turnaround by delivering 18% profit at outlet level
• Delivered a turnover of over 100 mm across 5 outlets leading a team of over 125 employees
• Managed overall operations of the business including supply chain, cash flow, accounts and HR
• Championed inventory control and audit to reduce food costs by 7% saving the company 7 mm annually

Gurgaon, India

• Led a disruptive multi-platform marketing & sales program titled The Power of Shunya™ aimed at increasing awareness and driving business revenue growth
• Led a cross functional team and achieved 14 mm TV views, 2 mm digital views and 20% jump in business enquiries through The Power of Shunya™ program
• Created a powerful brand story by developing messages to be leveraged in media and social media
• Developed a first-of-its-kind corporate brand campaign titled ‘Our science where you need it’ integrating all 10 businesses under a single umbrella, reinforcing our position of a market driven science company
• Conceptualized the theme and implemented the design and branding of the India Innovation Centre
• Executed a first-of-its-kind Brand Experience Centre in Mumbai to present a DuPont showcase

France

• Led a disparate team of 10 and spearheaded the $30 mm mobile service launch in India.
• Developed an India entry strategy from scratch to announce the company’s launch in India. Created brand vision, architecture and identity along global guidelines. Conceptualized and negotiated the largest brand.
• Achieved 86% brand awareness and one million customers in 3 months, the fastest ramp up in a high pressure and high intensity environment.
• Earned a position in the Global Marketing team and enhanced responsibility of regional marketing in India.

• Built a bottom-up corporate marketing strategy for AIG India which oversaw10 businesses in the country. Leveraged research insights to build a compelling Indian connect and convinced AIG, New York to approve a.
• Devised a PR program around Thought Leadership with extensive media engagement to position the AIG Country Head as a thinking powerhouse garnering credible publicity worth $500k
• Drove AIG’s brand building initiatives at a group level and umbrella branded AIG’s 10 diverse businesses to create synergistic advantages. In 15 months, they resulted in 71% awareness and reach of 100 mm customers.
• Elected Social Director for leading extensive work with AIG supported NGO’s. Conceptualized a Social Responsibility program titled ‘Power of One’, aimed at communicating how each one can make a difference to society..

Mba, Business Administration And Management, General

B.Com(H), Commerce

Education record