Maarit Klein Email & Phone Number

Helsinki, Southern Finland, Finland

Lead a team of 20 professionals to drive Business Finland’s customer experience strategy, focusing on enhancing digital services, channels, and capabilities to align with customer needs. Chair the organization’s digital transformation initiatives, spearheading advancements in digital marketing processes and concept development to drive impact and elevate customer engagement and satisfaction Accomplishments:- channel development: visitfinland.com, workinfinland.com, businessfinland.com- digital service development: Finnish solutions for promoting Finland's offering, Market Opportunities for promoting international business opportunities for Finnish export companies- process optimization, capability development: Microsoft Customer Insights (D365 marketing) for data, marketing journeys and event management

Strategic marketing and communications development, planning, budgeting and execution for Invest in Finland and Talent Boost.International target group segmentation. Customer journey development and touch point planning. Defining KPIs and measuring effectiveness of targeted campaigns. Development of Jobs in Finland portal.Investment promotionCountry brandingBrand awarenessCustomer-centric marketingTalent attraction, Talent Boost

Helsinki, Southern Finland, Finland

Creating marketing strategy and global marketing plan for a Finnish start-up. Building brand awareness within selected target groups globally.#International Marketing strategy#Digital Marketing strategy and planning#Digital customer journey#Process development#Target group segmentation#Marketing automation#Inbound Marketing#Website development #Search engine optimization

Espoo, Finland

Accomplishments: - global brand development new Cutrin and product brands- global marketing strategy creation- renewal of digital presence - customer Journey mapping for b2b and b2c customers- plan and execution of PR and customer event for 350 people#Brand development#Marketing strategy creation#Global marketing and communication planning, execution and management, both external and internal#Multi-channel marketing #Marketing process development #Target group segmentation #Customer journey design and customer experience design (b2b2c, b2b, b2c)#Sales support#PR#Influencer marketing#Event marketing

Helsinki Area, Finland

As a member of management team responsible for global growth strategy for a rapidly growing business for different target groups globally.Accomplishments:- new global Travelport Hotelzon brand - global marketing strategy to meet the global requirements- global business process development and optimization- customer journey design- digital presence development by renewing the website, adding marketing automation functionalities and integrating these with the booking tool and SalesForce. Results: automated lead generation, more efficient customer service process, targeted customer communication.#Marketing leadership#Marketing strategy design and management based on customer journey#Global marketing and communication planning, execution and management, both external and internal#Budget planning and management#Marketing process development and marketing automation, inbound lead generation#Brand development and management#Team leadership#Sales support #Product marketing

Finnland

#Marketing leadership#Marketing strategy design and management based on customer journey#Global marketing and communication planning, execution and management, both external and internal#Budget planning and management#Marketing process development and marketing automation, inbound lead generation#Brand development and management#Team leadership#Sales support #Product marketing#Member of management team

Helsinki, Finland

Accomplishments:- brand development projects: Stone's, Kylä-rrestaurant world /Kaari Shopping center, Kaarna, Italo, ABC Deli- process development for customers' ordering process, creation of digital assignment-tool; achieved results: communication efficiency, team operational efficiency and budget savings- increasing of team's working satisfaction from satisfactory to good level#Multi-channel marketing planning, implementation and management#Media strategy development and management#Team leadership#Budgeting and reporting#Brand development#Partner marketing#Segmentation development and planning #CRM and data based marketing based on customer purchasing behaviour

#Marketing and communications planning, implementation, consultation#Project planning and coordination#Media relations, press releases, press events#Digital marketing projects #Customer coaching and trainings#Website planning, content creation#SEO/SEM conception and management#Mobile marketing campaign creation and implementation Customers i.e.: Norwegian Airlines, Uponor, Skills Finland

Köln Und Umgebung, Deutschland

#Operational management of the advertising agency#Team leadership #Customer project management, consultation and sales#Strategic marketing communication planning (b2b, b2c)#Brand creation and development#Creative development and planning, from corporate image to bigger marketing campaigns incl. budgeting #Creative multi-channel marketing planning, implementation and management (b2b, b2c): in-store marketing, trade fairs, targeted marketing, digital marketing, website and webshop projects, social media, SEO and analytics

Köln Und Umgebung, Deutschland

- Operational management of the advertising agency- Team leadership - Customer project management - Customer consultation and sales - Strategic marketing communication planning (both b2b and b2c)- Brand development- Creative development and planning from corporate image to bigger marketing campaigns including budgeting and reporting- Creative multi-channel marketing planning, implementation and management (both b2b and b2c): in-store marketing, trade fairs, target marketing, digital marketing, website and web shop projects, social media, SEO and analytics

Bachelor Of Business Administration (B.B.A.)

Bam

Bba

Education record

Education record

Education record