P&L responsible for the Benelux region.Develop and implement business strategy for the Benelux. Coordinate the overall corporate strategy with local operations, HR, finance, sales, marketing, and administration.Tactic Games Oy is a privately owned boardgames, puzzles & toys company from Finland. Founded in 1967, the company is market leader in the Scandinavian territories within the games & puzzle category. In 2003 the company acquired Selecta spel & hobby B.V.Besides many established boardgames, puzzles and outdoor games like Mölkky and Kubb, the brands of Tactic & Selecta for the Benelux include LumoStars, Picasso Tiles, BEX Sport, Tiger Tribe, Kosmos, Larsen and Castorland.

P&L responsible for the Benelux region.Develop and implement business strategy for the Benelux. Coordinate the overall corporate strategy with local operations, HR, finance, sales, marketing, and administration.Selecta Spel en Hobby B.V. is a Dutch privately owned boardgames, puzzles & toys company founded in 1933, and acquired in 2003 by Tactic Games from Finland. Tactic Games is market leader in the Scandinavian territories within the games & puzzle category. Besides many established boardgames, puzzles and outdoor games like Mölkky and Kubb, the brands of Tactic & Selecta for the Benelux include LumoStars, Picasso Tiles, BEX Sport, Tiger Tribe, Kosmos, Larsen and Castorland.

SGN (stichting Speel Goed Nederland) advocates that real play for children and adults as well is essential. Together with key stakeholders we invest in promoting real play and 'Playing Together' as effective as possible within The Netherlands.

ORNES (Organization of Dutch toy suppliers / Organisatie van Nederlandse Speelgoedleveranciers)The central objective of the ORNES is the common promotion of the interests of the affiliated members. It also fulfills an active, service-oriented and supportive function towards the members. This can include advice, support, mediation, transfer of knowledge and information, but also offering all kinds of financial benefits.In order to properly perform its duties, the ORNES has joined relevant and influential other organizations.ORNES Members benefit from the advantages of these partnerships.

P&L responsible for the Netherlands & Belgium business unit (~€5M turnover per annum). Managing strategic accounts and the 3 FTE sales team (KAM, Commercial assistant, Office Manager/ Consumer Service). MT member and managing all Licensing contracts.- Realized 60% revenue growth and substantially grew EBITDA in 7 years of Benelux tenure. CAGR of 8,19%- Executed a sales & pricing policy, optimizing profit margins whilst improving customer relations- MT member after 1st year and becoming chairman of the NL Toy of The Year OrganizationIdentity Games is an international award winning game creator, producer and publisher. Worldwide renowned for games like Escape Room the game, Miffy hide & seek, Poopyhead, Boom Boom Balloon, Weetjes Kwartet, Who’s the Dude, and Squla educational. The Company was founded in 1992 and is specialized in personalized games for B2B, for consumer markets and distributors worldwide.

Managed a wide array of BeNeLux retail accounts (~€12M turnover per annum) . With a key focus on opening and building the e-commerce channels (bol.com, coolblue, wehkamp) for Hasbro brands like Monopoly, NERF, Play-Doh, Transformers, My Little Pony & Furby.- Set-up and negotiated direct partnerships with key e-commerce retailers- Next to managing e-commerce partners, also managing accounts; Bart Smit, Blokker, AH & Wholesale- Received a commendation from the Hasbro EU leadership team for outstanding performance Hasbro Inc. (HAS) is a branded play company. The company's world class brand portfolio include TRANSFORMERS, MONOPOLY, NERF, MY LITTLE PONY, PLAY-DOH, LITTLEST PET SHOP, FURBY, MAGIC: THE GATHERING and DUNGEONS & DRAGONS.

Responsible for the sales of BIC stationery products to the largest retail and B2B accounts of the Netherlands (bol.com, V&D, Action, Sligro, Makro, Intertoys, Blokker). Increasing volumes and turnover shares for BIC, BIC Kids and Tipp-Ex substantially.- Implemented the EU sales & pricing policy for all NL accounts, improving margins instantly- Managed to sell out all EU obsolete stock. Creating inventory space & generating add. cashflow- In 2011 received a special commendation from the BICH family, and received stock optionsSociete BIC S.A. (BIC) brands include BIC, TIPP-EX, BIC Kids, CELLO, BIC WITE-OUT and BIC SPORT.

Co-responsible for managing the largest toy retail accounts of the Netherlands. Selling all iconic Mattel brands such as Barbie, Hot Wheels, Fisher-Price, Uno & Scrabble. Together with the KAM, managing accounts Intertoys, Bart Smit, Blokker, Toys ‘R’ Us. - After 9 months of field sales, promoted to responsibility of the largest accounts (75% of NL turnover)- Delivered above target sales results with most key accounts - Created local Mattel testlabs with individual franchisers. Enabling new Mattel listings @HQ level Mattel Inc. (MAT) brands include BARBIE, HOT WHEELS, FISHER-PRICE, MATCHBOX, POLLY POCKET, AMERICAN GIRL and UNO

Responsible for the sales and visibility of Red Bull within the petrol sales channel of the South area of The Netherlands. Optimizing trade terms with franchise petrol stations and maximizing KPI’s such as impactful promotions, shelfpresence and 2nd, 3rd displays.- Red Bull decided to upend the Out of Home sales unit, couple of months after starting here - Red Bull offered me several other roles within Retail and Off-Premise sales units- I decided to move into Mattel Northern Europe for a higher level sales role

Completed the Panasonic sales traineeship and actively sold document management solutions (print/ copy/ scan/ fax devices). Cold calling 100+ times a day, with the goal to make physical appointments, pitch proposals and close B2B deals (€2k to €30k size) - Principals of effectively listening, questioning and deal closing learned here- Member of the best performing sales team of 2006, selling the most, high margin devices- Awarded with visiting the 2006 Formula1 GrandPrix of Istanbul, including short holiday stay

As a graduation intern I worked full time as an account assistant within the Superunie/ KoopConsult sales team of H.J. Heinz in The Netherlands.In the weekends and evening hours I completed my graduation assignment on the subject narrowcasting.